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April 4, 2024
April 2024 Monthly Update
I have 122 subscribers. I found my true dream customer: fathers. I am doing daily uploads now and spending 6+ hours a day working.
Transcript
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You can't connect the dots looking forward.
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You can only connect them looking backwards.
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So you have to trust that the dots
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will somehow connect in your future.
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That was a quote by Steve Jobs.
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And it's something I've been thinking about lately
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because it is April 3rd, 2024.
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And I have been going through a lot of changes lately.
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I've changed directions a lot in my business model.
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So the last time you saw me was March.
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And I only had 109 subscribers.
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Now I only have 122.
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So I'm not doing that great.
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I only gained 13 subs,
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which is still up from the previous gain of nine subs.
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But I understand now that all the dots
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are connecting because when I first started
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really going all in on the YouTube channel,
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I was making podcast videos
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and I realized that I wasn't gonna grow off of them
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because there is no discoverability feature.
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You have to actually market your podcast.
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And so that's why I realized that I gotta start a YouTube,
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actually start posting on YouTube.
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And I remember I went on a vacation
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and I had a huge epiphany.
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Make videos I would actually wanna watch.
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And so that's when I started editing
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and I started really learning how to edit videos
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and then make thumbnails.
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And for maybe one or two months
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after I graduated January and February,
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I remember I just really focused on that.
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And I was spending like three hours a day maybe editing videos,
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making thumbnails, probably less than that to be honest.
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And I'm sorry if you can hear me shivering.
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I'm really cold and I'll get to that in a little bit.
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But the reason why, or in the beginning in January and February,
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I was really starting to take YouTube seriously
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and make the best edits possible.
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Learn, I was really learning how to edit
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and learning how to make thumbnails.
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And then I shifted to actually making myself better,
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making my storytelling better,
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trying to find my voice more
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and finding more stories that I can tell.
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And then that's pretty much what I did.
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I stopped editing and I stopped making thumbnails
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and I pretty much just went all in on practicing
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my storytelling.
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I did like 80 practice sessions.
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And then after that, I did like 50 practice bulk sessions
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of an hour each.
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And all of that was great.
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All of that was amazing,
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except I was only working on one aspect
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of the YouTube business at a time.
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So I started off with learning how to edit.
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And then I learned how to make thumbnails.
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And then I learned how to actually speak and storytell.
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And I was only doing them one at a time.
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There was never really a point
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where I was really applying them all, all in.
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And another reason for that was
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because I don't think that I really knew
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what direction I was going in.
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Because the reason why I started all of this
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was because last summer I was getting into entrepreneurship.
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And I didn't know what I wanted to do.
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I didn't know what business I wanted to start.
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And I tried to find all kinds of different things.
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I looked for different ideas and problems,
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but nothing really inspired me.
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And I wasn't really passionate about anything.
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And I knew I wanted to find my passion.
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So that's why I read a book called Expert Secrets.
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And in that book, the author Russell Brunson said
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that you should just document your journey.
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You should just start a show.
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Document your journey.
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So that's what I did.
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And I didn't know what I was gonna document.
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So I just figured I'll document what I like.
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I didn't really know I was passionate about it,
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but I was just, I just liked self-improvement.
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So I'd started a podcast and started documenting
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my self-improvement journey.
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And then after that, I just kept finding my voice
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and going deeper and deeper into it.
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And then eventually I realized,
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oh, I gotta start the YouTube channel,
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start focusing on that.
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And then I had my dream customer at that point,
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which was my past self,
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more specifically my past self when I was in junior year.
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And that worked great for a little bit.
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I was finding my voice, but then there was a moment.
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There was a period of time when I was doing
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those bulk practice sessions of doing three hours a day
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of recording practice, literally for probably 20 to 25 days
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straight, I just came downstairs and practiced
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my recording into a camera for three hours straight.
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While I was doing that, there was a shift,
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probably two or three weeks in,
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where I stopped talking to my dream customer.
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I stopped talking to my past self.
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And I started talking to somebody else.
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And I noticed it at first.
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And I kept on saying, no, no, stop, stop.
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I kept on telling myself not to talk to that person.
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But it's something that I realized that
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as I've been on my YouTube journey,
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this is really the person that I've hoped
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would see my videos for a long time.
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This was really who I was passionate about talking to.
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And this other person is,
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I have a very specific customer avatar for this person now.
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It's a 35 year old father who is overweight,
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addicted to video games, addicted to TV,
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and addicted to junk food.
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Just pretty much a victim of the modern lifestyle
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that most Americans lead.
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That's my dream customer.
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And so while I was doing all of those practice sessions,
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still finding my voice.
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If you speak into a camera for three hours a day
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for an entire month, you will find your voice.
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And I had been speaking into a camera for the past eight months,
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but that session, that grind of an entire month
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of talking into a camera,
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I definitely found my, I went way deeper
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into finding my voice.
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And I still have more work to do.
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And I will find my voice deeper and deeper,
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but I definitely realized that I'm not really passionate
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about talking with my past self.
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What I really, who I really want to hear my message
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is 35 year old dad who is a victim of the modern lifestyle.
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And that is a huge step forward
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because there's this book called Blue Ocean Strategy.
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And I just started reading it yesterday.
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And to be honest, I'm not really reading.
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I'm just kind of like dipping my toes into the water
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because I'm reading a different book.
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And I wanted to see what the Blue Ocean Strategy
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is about because I heard about it
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in a book called Expert Secret, which I mentioned earlier.
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And Russell Brunson basically said
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that the Blue Ocean Strategy is to create
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uncontested market space.
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So what I was doing before was I was trying to serve
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my past self and I was making YouTube videos
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for my past self, but there are hundreds
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of other YouTubers just like me
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who are making videos for the same person
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because there's this guy named Hamza.
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And he is basically the category king
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in the self improvement space targeting younger men.
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Like men, like guys from ages maybe 10 to 25,
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targeting that demographic of people.
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He's the category king and he is basically the big guy.
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He's like the main dude.
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And then he is teaching a lot of people
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how to do what he did and actually make
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self improvement videos for your past self.
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And so there's a lot of people who are making
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self improvement videos for the same person,
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at which I was included in that group of people.
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So I was basically just fighting in a sea,
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a red ocean basically.
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That's what the Blue Ocean strategy is called.
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When you're in a bunch of competitive market space,
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when you're competing against hundreds of other people,
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hundreds of other sharks in the water,
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competing for scraps because the big guy,
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the category king in this case Hamza,
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he's taken up all of this, all the fish
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and then all of you other 100 self improvement YouTubers,
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they're all fighting for scraps.
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And so that's why I was not gonna be able to succeed in that.
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Cause historically speaking,
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you cannot dethrone a category king.
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And what the Blue Ocean strategy is all about
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is basically creating an unconsensitive market space.
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And that's all I knew.
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That's all that I learned from expert secrets.
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And then after I made the shift to focusing on
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my real dream customer, which is 35 year old
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father, after I made that shift last night,
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I read the first chapter of the Blue Ocean strategy
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and there was a story about the circus market.
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So pretty much there was two category kings
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in the circus market and they were basically competing
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and driving each other down to the lowest prices.
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And it is not good until this other company
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just sprung out of nowhere and they created new market space
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by serving a different audience.
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Instead of serving the normal circus people,
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they served theater goers.
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And so they basically combined the circus and theater go
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and the theater into this new live entertainment source.
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And I realized that that's kind of what I'm doing.
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I'm basically doing the same thing,
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making self-improvement videos,
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but I'm sending them to a different person.
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So it's this whole new, unconsensitive market space.
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Same product, different customer.
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And it's a very underserved customer
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because I have not really seen anyone
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who's making videos for this person,
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or at least in the style that I'm making them.
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And that's basically the new direction I'm going in.
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I actually have a direction.
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And I was rereading this book, my favorite book,
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Reality Transurfing.
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I was rereading it, I'm halfway through it right now.
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And there's this chapter called Goals and Doors.
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It's basically where you find your goal,
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your innermost goal, your true passion,
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your purpose, basically.
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And I've read it twice.
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This is the third time that I'm reading it.
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And the first time I read it was about a year ago.
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And I remember reading that part,
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just not really having any clue.
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Kind of feeling a little lost
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because I didn't know what my goal was.
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And then the second time I read it,
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last summer, eight months ago,
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still feeling a little lost,
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but I had a little bit more direction,
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but I was still kind of bumped.
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And then just the other day,
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I was reading Goals and Doors,
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and I was ecstatic.
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I was hype because I found my true goal, my true purpose.
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And that's an awesome feeling to have
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because over the past couple,
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after over the past week or two,
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I've been put in the work
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because the most work that I've done
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in one single day over the past 10 months is three hours.
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And I just recently upped that to three hours
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like a month ago, or two months ago,
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I don't know.
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But now I've been putting in like six, seven, eight hours a day.
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And that's all deep work.
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I don't waste time going on email or anything.
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It's like six hours a day of editing,
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six hours a day of creating thumbnails,
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six hours a day of all of that stuff.
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And that's the direction I'm going in.
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Now that I know my purpose,
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now that I know my dream customer,
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now that I actually know the true direction,
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now that I kind of know what I'm doing,
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what I wanna do, I'm going all in now
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because the first thing that I said
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in this podcast episode was the quote
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from Steve Jobs about connecting the dots.
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I learned thumbnail creation,
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I learned how to record,
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I learned how to edit.
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Now I'm putting it all together
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and doing daily uploads
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because I realized that my dream customer
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probably wants edited videos to stay entertained.
268
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And then it would be best
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if they were less than five minutes.
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So that's my deal.
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You basically, what I'm doing is posting daily uploads
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of videos less than five minutes long.
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They're edited and yeah, that's it.
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And pretty much, yesterday I had an epiphany.
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Yesterday was my rest day and I had an epiphany
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where I only have to, I don't have to master all of YouTube.
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I just have to master one video structure
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because there was, there's a guy that I mentioned earlier,
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Hamza, he is basically teaching how to be a YouTuber.
280
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That's one of the things he's teaching.
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And one thing he recommended was
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that you should basically just make all of your videos,
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kind of like a Netflix season.
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So make them all the same structure.
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So start it with the same thing.
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Like basically follow the same structure.
287
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So for example, my structure that I do
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is I instantly confirm the title
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while talking to the viewer on an individual level.
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And then after that, I go into like a story
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or I go into something.
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And then after that, I go into a plan of action.
293
00:14:51,060 --> 00:14:52,860
And then after that, I basically end it
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with a closing called action
295
00:14:55,420 --> 00:14:58,580
of me basically saying something kind of,
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I don't know if Smurkey's the right word,
297
00:15:01,260 --> 00:15:06,260
but kind of it basically makes the person feel good
298
00:15:06,660 --> 00:15:10,420
or laugh or end it on a good note basically.
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00:15:10,420 --> 00:15:12,980
For example, one time I was talking about
300
00:15:12,980 --> 00:15:16,100
how you can use laziness to your advantage.
301
00:15:16,100 --> 00:15:18,700
And then I ended the video off by saying,
302
00:15:18,700 --> 00:15:21,860
so be lazy, something strange
303
00:15:21,860 --> 00:15:25,060
that you wouldn't hear someone say, but that's what I did.
304
00:15:25,060 --> 00:15:29,020
And that's kind of like the call, that's the final video.
305
00:15:29,020 --> 00:15:30,500
And the reason why you're supposed to do this,
306
00:15:30,500 --> 00:15:33,340
the reason why you're supposed to make all of the videos,
307
00:15:33,340 --> 00:15:37,580
the same structure is so that people can binge watch them,
308
00:15:37,580 --> 00:15:40,660
literally just watch them over and over,
309
00:15:40,660 --> 00:15:44,620
just watch your entire channel's worth of videos.
310
00:15:44,620 --> 00:15:46,860
And that's another reason why I'm doing daily uploads
311
00:15:46,860 --> 00:15:49,820
because I have all the time in the world.
312
00:15:49,820 --> 00:15:53,020
I have zero responsibilities, zero obligations.
313
00:15:53,020 --> 00:15:55,900
I don't have to go to school, I don't have to go to work.
314
00:15:55,900 --> 00:16:00,900
So it would be stupid if I didn't spend
315
00:16:01,300 --> 00:16:04,380
many hours every day working on this.
316
00:16:04,380 --> 00:16:05,820
It'd be stupid.
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00:16:05,820 --> 00:16:08,100
And that's exactly what I was doing
318
00:16:08,100 --> 00:16:09,340
for the past couple months.
319
00:16:09,340 --> 00:16:13,460
However, the reason why I am not mad at myself
320
00:16:13,460 --> 00:16:16,860
for not putting it in like eight hours, 10 hours of work
321
00:16:16,860 --> 00:16:19,420
is because I would not be where I am right now
322
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if I didn't do that.
323
00:16:20,540 --> 00:16:23,900
And let me explain because in order to find your purpose,
324
00:16:23,900 --> 00:16:25,860
your true passion, you have to live
325
00:16:25,860 --> 00:16:28,500
a very quiet lifestyle.
326
00:16:28,500 --> 00:16:31,020
For the past 10 months,
327
00:16:31,020 --> 00:16:36,020
I have been living in extremely simple lifestyle.
328
00:16:38,140 --> 00:16:40,940
Ever since I got rid of my bed,
329
00:16:40,940 --> 00:16:44,620
I really started going all in on finding,
330
00:16:44,620 --> 00:16:46,140
not necessarily finding my purpose,
331
00:16:46,140 --> 00:16:49,820
but going all in on just simplifying my life.
332
00:16:49,820 --> 00:16:51,620
So I'll tell you exactly what I did.
333
00:16:52,540 --> 00:16:56,380
I got rid of my bed, got rid of everything in my room
334
00:16:56,380 --> 00:16:58,740
and started sleeping on the floor, empty room,
335
00:16:58,740 --> 00:17:03,740
sleeping on the floor and then for a good three months
336
00:17:03,820 --> 00:17:05,940
straight, maybe four months,
337
00:17:07,300 --> 00:17:11,140
all I would do is I would wake up, read
338
00:17:11,140 --> 00:17:13,780
and then I would meditate for 45 minutes.
339
00:17:13,780 --> 00:17:16,020
I would play, I would have headphones,
340
00:17:16,020 --> 00:17:19,940
turn the lights off, I would be in pitch black in my room
341
00:17:19,940 --> 00:17:21,940
because I have blackout curtains.
342
00:17:21,940 --> 00:17:26,940
Put headphones on for this meditation noise thing.
343
00:17:26,940 --> 00:17:30,780
And then I would just meditate for 45 minutes.
344
00:17:30,780 --> 00:17:35,020
And then that after that, I would go to school
345
00:17:35,900 --> 00:17:39,580
and I would come home or actually I would go to the gym,
346
00:17:39,580 --> 00:17:44,580
come home, eat and then I would meditate for 45 minutes again.
347
00:17:46,300 --> 00:17:48,900
So by this point, I had been meditating for an hour and a half
348
00:17:48,900 --> 00:17:50,660
and then I would come downstairs
349
00:17:50,660 --> 00:17:53,540
and record a one hour long podcast.
350
00:17:53,540 --> 00:17:55,980
That's me finding my voice, finding my passion,
351
00:17:55,980 --> 00:17:58,380
figuring out what I'm interested in.
352
00:17:58,380 --> 00:18:01,820
And then I would do my nighttime routine
353
00:18:01,820 --> 00:18:05,460
and meditate for 45 minutes again.
354
00:18:05,460 --> 00:18:09,140
So I'd meditate for over two hours every single day
355
00:18:09,140 --> 00:18:11,540
and record a one hour podcast episode.
356
00:18:11,540 --> 00:18:12,620
That's pretty much all I did.
357
00:18:12,620 --> 00:18:17,620
Meditate, read, school, meditate, podcast, meditate, bed.
358
00:18:18,820 --> 00:18:19,820
That's it.
359
00:18:19,820 --> 00:18:23,500
That was the life that I led for many months
360
00:18:23,500 --> 00:18:26,260
and it takes a long time to find your purpose,
361
00:18:26,260 --> 00:18:28,060
find your true calling.
362
00:18:28,060 --> 00:18:29,900
And now I found it.
363
00:18:29,900 --> 00:18:33,860
Now I have figured out what I want to do,
364
00:18:33,860 --> 00:18:35,540
who I want to serve.
365
00:18:35,540 --> 00:18:39,100
I have this whole plan in my head of this dream,
366
00:18:39,100 --> 00:18:41,860
or I kind of not a whole plan,
367
00:18:41,860 --> 00:18:45,340
but I have a vision of the near future
368
00:18:45,340 --> 00:18:47,260
of what I'm supposed to do.
369
00:18:47,260 --> 00:18:51,740
And that is why I'm going all in on working
370
00:18:51,740 --> 00:18:54,700
because I know my direction now.
371
00:18:54,700 --> 00:18:57,820
Now meditation is probably a waste of time.
372
00:18:57,820 --> 00:19:01,580
At least two hours of meditation is definitely a waste of time.
373
00:19:01,580 --> 00:19:04,620
I still do like a five minute meditation before I eat
374
00:19:04,620 --> 00:19:06,460
because I really think it's valuable,
375
00:19:06,460 --> 00:19:10,580
but it's a waste of time if I was to still go on
376
00:19:10,580 --> 00:19:12,580
an hour long walk, because that's what I did.
377
00:19:12,580 --> 00:19:14,300
I would do the three hours meditation
378
00:19:14,300 --> 00:19:16,700
and then I would also go on an hour long walk.
379
00:19:17,900 --> 00:19:21,020
And I would also sit in my room in silence for 45 minutes,
380
00:19:21,020 --> 00:19:22,660
literally just sit there,
381
00:19:22,660 --> 00:19:26,660
stare at a wall in darkness multiple times a day.
382
00:19:26,660 --> 00:19:29,020
Like this, I'm not kidding.
383
00:19:29,020 --> 00:19:30,900
That's what it takes to find your purpose.
384
00:19:30,900 --> 00:19:34,340
And after 10 months of that, I finally found it.
385
00:19:34,340 --> 00:19:38,100
So now I can stop all that stuff.
386
00:19:38,100 --> 00:19:39,500
Now I'm in grind mode.
387
00:19:39,500 --> 00:19:44,500
Now I'm in the season of just putting out as much content
388
00:19:45,140 --> 00:19:48,500
as possible, just go all in on the business.
389
00:19:48,500 --> 00:19:53,500
And I'm excited because I have like seven videos
390
00:19:53,980 --> 00:19:55,660
scheduled already right now.
391
00:19:55,660 --> 00:19:57,420
So I'm one week ahead.
392
00:19:57,420 --> 00:20:00,740
So I'm basically posting daily episodes.
393
00:20:01,620 --> 00:20:04,020
And it takes a long time.
394
00:20:04,020 --> 00:20:08,060
It takes probably an hour of editing per minute
395
00:20:08,060 --> 00:20:10,300
of content that I produce.
396
00:20:10,300 --> 00:20:15,020
So if it's a four hour or a four minute episode,
397
00:20:15,020 --> 00:20:17,140
it takes four hours to make.
398
00:20:17,140 --> 00:20:22,140
And that's also like thumbnails, recording all that.
399
00:20:22,860 --> 00:20:25,940
And I'm getting quicker, faster at it too.
400
00:20:25,940 --> 00:20:29,180
And a lot of days, I've been making two episodes a day
401
00:20:29,180 --> 00:20:31,980
because I'm trying to get a week ahead.
402
00:20:31,980 --> 00:20:33,940
But that's why I'm going all in.
403
00:20:33,940 --> 00:20:35,620
Pretty much now my days look like this.
404
00:20:35,620 --> 00:20:39,300
I wake up and the first thing I do is I sprint downstairs,
405
00:20:39,300 --> 00:20:41,940
not sprint, but I just go downstairs straight away
406
00:20:41,940 --> 00:20:45,220
and do a quick edit, like 30 minute work session
407
00:20:45,220 --> 00:20:48,060
while my breath stinks.
408
00:20:48,060 --> 00:20:52,900
And it's not fun, but I heard Hamza,
409
00:20:52,900 --> 00:20:56,460
like I mentioned earlier, he has this video that
410
00:20:56,460 --> 00:20:59,660
I've watched probably four times by now.
411
00:20:59,660 --> 00:21:02,540
And it's a 30 minute video of his routine
412
00:21:02,540 --> 00:21:05,620
that he followed to get to $100,000 a month.
413
00:21:05,620 --> 00:21:09,700
And so I basically have been following that exactly.
414
00:21:09,700 --> 00:21:13,820
And then I come upstairs and eat at around eight o'clock
415
00:21:13,820 --> 00:21:15,220
in the morning.
416
00:21:15,220 --> 00:21:18,540
Oh yeah, but I wake up before 3.30 in the morning.
417
00:21:18,540 --> 00:21:20,980
And I come downstairs and then work.
418
00:21:20,980 --> 00:21:25,420
And then I come up at eight o'clock and then eat.
419
00:21:25,420 --> 00:21:27,940
And then I do a quick workout.
420
00:21:27,940 --> 00:21:29,620
My mom bought me some kettle bells,
421
00:21:29,620 --> 00:21:31,100
so I don't have to go to the gym anymore.
422
00:21:31,100 --> 00:21:34,060
So I could just get a quick workout really quick
423
00:21:34,060 --> 00:21:36,380
and then get back to work.
424
00:21:36,380 --> 00:21:40,060
And then around one to 1.30, I come upstairs again
425
00:21:40,060 --> 00:21:45,060
and eat and then I just read for the rest of the night.
426
00:21:45,180 --> 00:21:49,660
Literally just read for two to three hours every single night.
427
00:21:49,660 --> 00:21:52,340
And that's basically the routine I follow.
428
00:21:53,340 --> 00:21:54,700
That's where I'm headed.
429
00:21:54,700 --> 00:21:56,140
I'm just grinding now.
430
00:21:56,140 --> 00:21:57,540
I'm just grinding.
431
00:21:57,540 --> 00:22:01,940
There's a guy, Mr. Beast, the most famous YouTuber
432
00:22:01,940 --> 00:22:02,780
on the planet.
433
00:22:02,780 --> 00:22:05,300
He's got like 300 million subscribers.
434
00:22:05,300 --> 00:22:09,780
And I looked at one of his earlier videos,
435
00:22:09,780 --> 00:22:12,860
the videos of before he blew up, before he got famous,
436
00:22:12,860 --> 00:22:15,540
when he was pretty much in the same position I am,
437
00:22:15,540 --> 00:22:16,900
when he's this high school student
438
00:22:16,900 --> 00:22:18,220
trying to figure things out,
439
00:22:18,220 --> 00:22:21,060
trying to work on YouTube.
440
00:22:21,060 --> 00:22:26,060
And he basically was posting daily.
441
00:22:26,460 --> 00:22:27,980
So that's why I'm doing daily.
442
00:22:27,980 --> 00:22:31,380
I gotta work to do.
443
00:22:31,380 --> 00:22:36,380
And I have, last month, over the past month,
444
00:22:37,500 --> 00:22:39,580
I only gained 13 subscribers.
445
00:22:39,580 --> 00:22:43,820
However, I was only posting one video per week.
446
00:22:43,820 --> 00:22:46,380
So I only posted four videos.
447
00:22:46,380 --> 00:22:49,540
Now, it's April 3rd,
448
00:22:49,540 --> 00:22:53,100
and I have posted three videos so far in all of April.
449
00:22:54,300 --> 00:22:59,060
So, here's my goal.
450
00:22:59,060 --> 00:23:02,300
200 subscribers by May.
451
00:23:02,300 --> 00:23:05,220
I will have posted 30 videos at least.
452
00:23:06,580 --> 00:23:08,740
So 200 subs.
453
00:23:08,740 --> 00:23:12,580
That means that I have to gain 78 subscribers,
454
00:23:12,580 --> 00:23:14,140
which is a massive increase
455
00:23:14,140 --> 00:23:17,020
from the 13 subs I gained last month.
456
00:23:17,020 --> 00:23:18,780
But now I know my direction.
457
00:23:18,780 --> 00:23:19,700
I'm going all in.
458
00:23:19,700 --> 00:23:21,340
And that's another thing.
459
00:23:22,980 --> 00:23:23,820
What was that say?
460
00:23:23,820 --> 00:23:25,180
Oh yeah.
461
00:23:25,180 --> 00:23:26,300
That's another thing.
462
00:23:26,300 --> 00:23:28,340
The reason why I know this is working
463
00:23:28,340 --> 00:23:32,900
is because literally the first video that I posted,
464
00:23:32,900 --> 00:23:35,020
talking to my new dream customer,
465
00:23:35,020 --> 00:23:39,180
my new dream audience, 35 year old father,
466
00:23:39,180 --> 00:23:42,740
I got this super long, elaborate story
467
00:23:42,740 --> 00:23:45,100
from this father who commented.
468
00:23:45,100 --> 00:23:47,140
And that's how I know it's real,
469
00:23:47,140 --> 00:23:51,780
because this guy, he's my exact dream customer.
470
00:23:51,780 --> 00:23:56,260
In fact, I literally wrote down his story in my journal,
471
00:23:56,260 --> 00:23:58,740
and I wrote it down on a piece of paper
472
00:23:58,740 --> 00:24:02,060
so I can remind myself who I'm serving.
473
00:24:02,060 --> 00:24:04,620
Because that guy is my dream customer.
474
00:24:04,620 --> 00:24:08,740
And I never got a comment like that before.
475
00:24:08,740 --> 00:24:09,980
I never got a comment like that
476
00:24:09,980 --> 00:24:11,500
when I was serving my past self.
477
00:24:11,500 --> 00:24:12,340
Why?
478
00:24:12,340 --> 00:24:15,100
Because people are already serving my past self.
479
00:24:15,100 --> 00:24:16,420
People are already,
480
00:24:16,420 --> 00:24:19,420
there are hundreds of self improvement YouTubers
481
00:24:19,420 --> 00:24:24,420
making videos for that 15 year old guy.
482
00:24:24,460 --> 00:24:28,420
But there's no one making videos for the 35 year old father
483
00:24:28,420 --> 00:24:30,460
who's the victim of the modern lifestyle.
484
00:24:30,460 --> 00:24:34,820
So that's why I'm very confident moving forward.
485
00:24:34,820 --> 00:24:37,620
And I've gone through lots of different pivots,
486
00:24:37,620 --> 00:24:39,180
lots of different changes,
487
00:24:39,180 --> 00:24:41,140
where I thought that I was gonna be all in,
488
00:24:41,140 --> 00:24:43,580
but I ended up changing directions,
489
00:24:43,580 --> 00:24:45,540
which is very possible in the future.
490
00:24:45,540 --> 00:24:46,900
I could change directions.
491
00:24:46,900 --> 00:24:59,900
But for now, I think that this is what I'm doing.
00:00:00,000 --> 00:00:03,840
You can't connect the dots looking forward.
2
00:00:03,840 --> 00:00:06,720
You can only connect them looking backwards.
3
00:00:06,720 --> 00:00:08,460
So you have to trust that the dots
4
00:00:08,460 --> 00:00:11,160
will somehow connect in your future.
5
00:00:11,160 --> 00:00:13,000
That was a quote by Steve Jobs.
6
00:00:13,000 --> 00:00:14,800
And it's something I've been thinking about lately
7
00:00:14,800 --> 00:00:19,560
because it is April 3rd, 2024.
8
00:00:19,560 --> 00:00:24,320
And I have been going through a lot of changes lately.
9
00:00:24,320 --> 00:00:28,620
I've changed directions a lot in my business model.
10
00:00:28,620 --> 00:00:33,620
So the last time you saw me was March.
11
00:00:35,020 --> 00:00:40,020
And I only had 109 subscribers.
12
00:00:41,380 --> 00:00:44,620
Now I only have 122.
13
00:00:44,620 --> 00:00:46,620
So I'm not doing that great.
14
00:00:46,620 --> 00:00:48,900
I only gained 13 subs,
15
00:00:48,900 --> 00:00:53,900
which is still up from the previous gain of nine subs.
16
00:00:54,620 --> 00:00:57,940
But I understand now that all the dots
17
00:00:57,940 --> 00:01:01,660
are connecting because when I first started
18
00:01:01,660 --> 00:01:04,460
really going all in on the YouTube channel,
19
00:01:04,460 --> 00:01:06,780
I was making podcast videos
20
00:01:06,780 --> 00:01:08,940
and I realized that I wasn't gonna grow off of them
21
00:01:08,940 --> 00:01:11,900
because there is no discoverability feature.
22
00:01:11,900 --> 00:01:14,540
You have to actually market your podcast.
23
00:01:14,540 --> 00:01:18,460
And so that's why I realized that I gotta start a YouTube,
24
00:01:18,460 --> 00:01:19,940
actually start posting on YouTube.
25
00:01:19,940 --> 00:01:22,020
And I remember I went on a vacation
26
00:01:22,020 --> 00:01:23,820
and I had a huge epiphany.
27
00:01:23,820 --> 00:01:26,780
Make videos I would actually wanna watch.
28
00:01:26,780 --> 00:01:28,260
And so that's when I started editing
29
00:01:28,260 --> 00:01:30,500
and I started really learning how to edit videos
30
00:01:30,500 --> 00:01:32,460
and then make thumbnails.
31
00:01:32,460 --> 00:01:34,860
And for maybe one or two months
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after I graduated January and February,
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I remember I just really focused on that.
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And I was spending like three hours a day maybe editing videos,
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making thumbnails, probably less than that to be honest.
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And I'm sorry if you can hear me shivering.
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I'm really cold and I'll get to that in a little bit.
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But the reason why, or in the beginning in January and February,
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I was really starting to take YouTube seriously
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and make the best edits possible.
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Learn, I was really learning how to edit
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and learning how to make thumbnails.
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And then I shifted to actually making myself better,
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making my storytelling better,
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trying to find my voice more
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and finding more stories that I can tell.
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And then that's pretty much what I did.
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I stopped editing and I stopped making thumbnails
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and I pretty much just went all in on practicing
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my storytelling.
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I did like 80 practice sessions.
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And then after that, I did like 50 practice bulk sessions
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of an hour each.
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And all of that was great.
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All of that was amazing,
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except I was only working on one aspect
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of the YouTube business at a time.
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So I started off with learning how to edit.
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And then I learned how to make thumbnails.
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And then I learned how to actually speak and storytell.
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And I was only doing them one at a time.
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There was never really a point
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where I was really applying them all, all in.
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And another reason for that was
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because I don't think that I really knew
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what direction I was going in.
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Because the reason why I started all of this
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was because last summer I was getting into entrepreneurship.
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And I didn't know what I wanted to do.
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I didn't know what business I wanted to start.
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And I tried to find all kinds of different things.
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I looked for different ideas and problems,
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but nothing really inspired me.
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And I wasn't really passionate about anything.
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And I knew I wanted to find my passion.
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So that's why I read a book called Expert Secrets.
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And in that book, the author Russell Brunson said
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that you should just document your journey.
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You should just start a show.
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Document your journey.
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So that's what I did.
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And I didn't know what I was gonna document.
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So I just figured I'll document what I like.
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I didn't really know I was passionate about it,
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but I was just, I just liked self-improvement.
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So I'd started a podcast and started documenting
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my self-improvement journey.
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And then after that, I just kept finding my voice
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and going deeper and deeper into it.
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And then eventually I realized,
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oh, I gotta start the YouTube channel,
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start focusing on that.
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And then I had my dream customer at that point,
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which was my past self,
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more specifically my past self when I was in junior year.
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And that worked great for a little bit.
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I was finding my voice, but then there was a moment.
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There was a period of time when I was doing
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those bulk practice sessions of doing three hours a day
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of recording practice, literally for probably 20 to 25 days
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straight, I just came downstairs and practiced
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my recording into a camera for three hours straight.
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While I was doing that, there was a shift,
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probably two or three weeks in,
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where I stopped talking to my dream customer.
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I stopped talking to my past self.
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And I started talking to somebody else.
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And I noticed it at first.
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And I kept on saying, no, no, stop, stop.
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I kept on telling myself not to talk to that person.
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But it's something that I realized that
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as I've been on my YouTube journey,
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this is really the person that I've hoped
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would see my videos for a long time.
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This was really who I was passionate about talking to.
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And this other person is,
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I have a very specific customer avatar for this person now.
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It's a 35 year old father who is overweight,
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addicted to video games, addicted to TV,
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and addicted to junk food.
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Just pretty much a victim of the modern lifestyle
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that most Americans lead.
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That's my dream customer.
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And so while I was doing all of those practice sessions,
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still finding my voice.
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If you speak into a camera for three hours a day
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for an entire month, you will find your voice.
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And I had been speaking into a camera for the past eight months,
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but that session, that grind of an entire month
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of talking into a camera,
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I definitely found my, I went way deeper
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into finding my voice.
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And I still have more work to do.
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And I will find my voice deeper and deeper,
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but I definitely realized that I'm not really passionate
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about talking with my past self.
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What I really, who I really want to hear my message
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is 35 year old dad who is a victim of the modern lifestyle.
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And that is a huge step forward
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because there's this book called Blue Ocean Strategy.
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And I just started reading it yesterday.
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And to be honest, I'm not really reading.
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I'm just kind of like dipping my toes into the water
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because I'm reading a different book.
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And I wanted to see what the Blue Ocean Strategy
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is about because I heard about it
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in a book called Expert Secret, which I mentioned earlier.
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And Russell Brunson basically said
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that the Blue Ocean Strategy is to create
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uncontested market space.
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So what I was doing before was I was trying to serve
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my past self and I was making YouTube videos
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for my past self, but there are hundreds
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of other YouTubers just like me
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who are making videos for the same person
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because there's this guy named Hamza.
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And he is basically the category king
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in the self improvement space targeting younger men.
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Like men, like guys from ages maybe 10 to 25,
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targeting that demographic of people.
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He's the category king and he is basically the big guy.
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He's like the main dude.
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And then he is teaching a lot of people
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how to do what he did and actually make
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self improvement videos for your past self.
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And so there's a lot of people who are making
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self improvement videos for the same person,
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at which I was included in that group of people.
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So I was basically just fighting in a sea,
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a red ocean basically.
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That's what the Blue Ocean strategy is called.
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When you're in a bunch of competitive market space,
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when you're competing against hundreds of other people,
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hundreds of other sharks in the water,
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competing for scraps because the big guy,
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the category king in this case Hamza,
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he's taken up all of this, all the fish
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and then all of you other 100 self improvement YouTubers,
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they're all fighting for scraps.
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And so that's why I was not gonna be able to succeed in that.
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Cause historically speaking,
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you cannot dethrone a category king.
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And what the Blue Ocean strategy is all about
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is basically creating an unconsensitive market space.
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And that's all I knew.
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That's all that I learned from expert secrets.
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And then after I made the shift to focusing on
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my real dream customer, which is 35 year old
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father, after I made that shift last night,
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I read the first chapter of the Blue Ocean strategy
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and there was a story about the circus market.
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So pretty much there was two category kings
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in the circus market and they were basically competing
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and driving each other down to the lowest prices.
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And it is not good until this other company
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just sprung out of nowhere and they created new market space
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by serving a different audience.
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Instead of serving the normal circus people,
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they served theater goers.
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And so they basically combined the circus and theater go
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and the theater into this new live entertainment source.
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And I realized that that's kind of what I'm doing.
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I'm basically doing the same thing,
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making self-improvement videos,
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but I'm sending them to a different person.
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So it's this whole new, unconsensitive market space.
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Same product, different customer.
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And it's a very underserved customer
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because I have not really seen anyone
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who's making videos for this person,
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or at least in the style that I'm making them.
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And that's basically the new direction I'm going in.
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I actually have a direction.
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And I was rereading this book, my favorite book,
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Reality Transurfing.
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I was rereading it, I'm halfway through it right now.
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And there's this chapter called Goals and Doors.
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It's basically where you find your goal,
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your innermost goal, your true passion,
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your purpose, basically.
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And I've read it twice.
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This is the third time that I'm reading it.
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And the first time I read it was about a year ago.
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And I remember reading that part,
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just not really having any clue.
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Kind of feeling a little lost
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because I didn't know what my goal was.
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And then the second time I read it,
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last summer, eight months ago,
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still feeling a little lost,
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but I had a little bit more direction,
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but I was still kind of bumped.
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And then just the other day,
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I was reading Goals and Doors,
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and I was ecstatic.
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I was hype because I found my true goal, my true purpose.
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And that's an awesome feeling to have
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because over the past couple,
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after over the past week or two,
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I've been put in the work
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because the most work that I've done
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in one single day over the past 10 months is three hours.
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And I just recently upped that to three hours
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like a month ago, or two months ago,
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I don't know.
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But now I've been putting in like six, seven, eight hours a day.
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And that's all deep work.
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I don't waste time going on email or anything.
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It's like six hours a day of editing,
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six hours a day of creating thumbnails,
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six hours a day of all of that stuff.
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And that's the direction I'm going in.
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Now that I know my purpose,
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now that I know my dream customer,
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now that I actually know the true direction,
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now that I kind of know what I'm doing,
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what I wanna do, I'm going all in now
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because the first thing that I said
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in this podcast episode was the quote
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from Steve Jobs about connecting the dots.
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I learned thumbnail creation,
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I learned how to record,
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I learned how to edit.
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Now I'm putting it all together
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and doing daily uploads
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because I realized that my dream customer
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probably wants edited videos to stay entertained.
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And then it would be best
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if they were less than five minutes.
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So that's my deal.
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You basically, what I'm doing is posting daily uploads
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of videos less than five minutes long.
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They're edited and yeah, that's it.
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And pretty much, yesterday I had an epiphany.
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Yesterday was my rest day and I had an epiphany
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where I only have to, I don't have to master all of YouTube.
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I just have to master one video structure
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because there was, there's a guy that I mentioned earlier,
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Hamza, he is basically teaching how to be a YouTuber.
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That's one of the things he's teaching.
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And one thing he recommended was
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that you should basically just make all of your videos,
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kind of like a Netflix season.
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So make them all the same structure.
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So start it with the same thing.
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Like basically follow the same structure.
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So for example, my structure that I do
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is I instantly confirm the title
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while talking to the viewer on an individual level.
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And then after that, I go into like a story
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or I go into something.
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And then after that, I go into a plan of action.
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And then after that, I basically end it
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with a closing called action
295
00:14:55,420 --> 00:14:58,580
of me basically saying something kind of,
296
00:14:59,620 --> 00:15:01,260
I don't know if Smurkey's the right word,
297
00:15:01,260 --> 00:15:06,260
but kind of it basically makes the person feel good
298
00:15:06,660 --> 00:15:10,420
or laugh or end it on a good note basically.
299
00:15:10,420 --> 00:15:12,980
For example, one time I was talking about
300
00:15:12,980 --> 00:15:16,100
how you can use laziness to your advantage.
301
00:15:16,100 --> 00:15:18,700
And then I ended the video off by saying,
302
00:15:18,700 --> 00:15:21,860
so be lazy, something strange
303
00:15:21,860 --> 00:15:25,060
that you wouldn't hear someone say, but that's what I did.
304
00:15:25,060 --> 00:15:29,020
And that's kind of like the call, that's the final video.
305
00:15:29,020 --> 00:15:30,500
And the reason why you're supposed to do this,
306
00:15:30,500 --> 00:15:33,340
the reason why you're supposed to make all of the videos,
307
00:15:33,340 --> 00:15:37,580
the same structure is so that people can binge watch them,
308
00:15:37,580 --> 00:15:40,660
literally just watch them over and over,
309
00:15:40,660 --> 00:15:44,620
just watch your entire channel's worth of videos.
310
00:15:44,620 --> 00:15:46,860
And that's another reason why I'm doing daily uploads
311
00:15:46,860 --> 00:15:49,820
because I have all the time in the world.
312
00:15:49,820 --> 00:15:53,020
I have zero responsibilities, zero obligations.
313
00:15:53,020 --> 00:15:55,900
I don't have to go to school, I don't have to go to work.
314
00:15:55,900 --> 00:16:00,900
So it would be stupid if I didn't spend
315
00:16:01,300 --> 00:16:04,380
many hours every day working on this.
316
00:16:04,380 --> 00:16:05,820
It'd be stupid.
317
00:16:05,820 --> 00:16:08,100
And that's exactly what I was doing
318
00:16:08,100 --> 00:16:09,340
for the past couple months.
319
00:16:09,340 --> 00:16:13,460
However, the reason why I am not mad at myself
320
00:16:13,460 --> 00:16:16,860
for not putting it in like eight hours, 10 hours of work
321
00:16:16,860 --> 00:16:19,420
is because I would not be where I am right now
322
00:16:19,420 --> 00:16:20,540
if I didn't do that.
323
00:16:20,540 --> 00:16:23,900
And let me explain because in order to find your purpose,
324
00:16:23,900 --> 00:16:25,860
your true passion, you have to live
325
00:16:25,860 --> 00:16:28,500
a very quiet lifestyle.
326
00:16:28,500 --> 00:16:31,020
For the past 10 months,
327
00:16:31,020 --> 00:16:36,020
I have been living in extremely simple lifestyle.
328
00:16:38,140 --> 00:16:40,940
Ever since I got rid of my bed,
329
00:16:40,940 --> 00:16:44,620
I really started going all in on finding,
330
00:16:44,620 --> 00:16:46,140
not necessarily finding my purpose,
331
00:16:46,140 --> 00:16:49,820
but going all in on just simplifying my life.
332
00:16:49,820 --> 00:16:51,620
So I'll tell you exactly what I did.
333
00:16:52,540 --> 00:16:56,380
I got rid of my bed, got rid of everything in my room
334
00:16:56,380 --> 00:16:58,740
and started sleeping on the floor, empty room,
335
00:16:58,740 --> 00:17:03,740
sleeping on the floor and then for a good three months
336
00:17:03,820 --> 00:17:05,940
straight, maybe four months,
337
00:17:07,300 --> 00:17:11,140
all I would do is I would wake up, read
338
00:17:11,140 --> 00:17:13,780
and then I would meditate for 45 minutes.
339
00:17:13,780 --> 00:17:16,020
I would play, I would have headphones,
340
00:17:16,020 --> 00:17:19,940
turn the lights off, I would be in pitch black in my room
341
00:17:19,940 --> 00:17:21,940
because I have blackout curtains.
342
00:17:21,940 --> 00:17:26,940
Put headphones on for this meditation noise thing.
343
00:17:26,940 --> 00:17:30,780
And then I would just meditate for 45 minutes.
344
00:17:30,780 --> 00:17:35,020
And then that after that, I would go to school
345
00:17:35,900 --> 00:17:39,580
and I would come home or actually I would go to the gym,
346
00:17:39,580 --> 00:17:44,580
come home, eat and then I would meditate for 45 minutes again.
347
00:17:46,300 --> 00:17:48,900
So by this point, I had been meditating for an hour and a half
348
00:17:48,900 --> 00:17:50,660
and then I would come downstairs
349
00:17:50,660 --> 00:17:53,540
and record a one hour long podcast.
350
00:17:53,540 --> 00:17:55,980
That's me finding my voice, finding my passion,
351
00:17:55,980 --> 00:17:58,380
figuring out what I'm interested in.
352
00:17:58,380 --> 00:18:01,820
And then I would do my nighttime routine
353
00:18:01,820 --> 00:18:05,460
and meditate for 45 minutes again.
354
00:18:05,460 --> 00:18:09,140
So I'd meditate for over two hours every single day
355
00:18:09,140 --> 00:18:11,540
and record a one hour podcast episode.
356
00:18:11,540 --> 00:18:12,620
That's pretty much all I did.
357
00:18:12,620 --> 00:18:17,620
Meditate, read, school, meditate, podcast, meditate, bed.
358
00:18:18,820 --> 00:18:19,820
That's it.
359
00:18:19,820 --> 00:18:23,500
That was the life that I led for many months
360
00:18:23,500 --> 00:18:26,260
and it takes a long time to find your purpose,
361
00:18:26,260 --> 00:18:28,060
find your true calling.
362
00:18:28,060 --> 00:18:29,900
And now I found it.
363
00:18:29,900 --> 00:18:33,860
Now I have figured out what I want to do,
364
00:18:33,860 --> 00:18:35,540
who I want to serve.
365
00:18:35,540 --> 00:18:39,100
I have this whole plan in my head of this dream,
366
00:18:39,100 --> 00:18:41,860
or I kind of not a whole plan,
367
00:18:41,860 --> 00:18:45,340
but I have a vision of the near future
368
00:18:45,340 --> 00:18:47,260
of what I'm supposed to do.
369
00:18:47,260 --> 00:18:51,740
And that is why I'm going all in on working
370
00:18:51,740 --> 00:18:54,700
because I know my direction now.
371
00:18:54,700 --> 00:18:57,820
Now meditation is probably a waste of time.
372
00:18:57,820 --> 00:19:01,580
At least two hours of meditation is definitely a waste of time.
373
00:19:01,580 --> 00:19:04,620
I still do like a five minute meditation before I eat
374
00:19:04,620 --> 00:19:06,460
because I really think it's valuable,
375
00:19:06,460 --> 00:19:10,580
but it's a waste of time if I was to still go on
376
00:19:10,580 --> 00:19:12,580
an hour long walk, because that's what I did.
377
00:19:12,580 --> 00:19:14,300
I would do the three hours meditation
378
00:19:14,300 --> 00:19:16,700
and then I would also go on an hour long walk.
379
00:19:17,900 --> 00:19:21,020
And I would also sit in my room in silence for 45 minutes,
380
00:19:21,020 --> 00:19:22,660
literally just sit there,
381
00:19:22,660 --> 00:19:26,660
stare at a wall in darkness multiple times a day.
382
00:19:26,660 --> 00:19:29,020
Like this, I'm not kidding.
383
00:19:29,020 --> 00:19:30,900
That's what it takes to find your purpose.
384
00:19:30,900 --> 00:19:34,340
And after 10 months of that, I finally found it.
385
00:19:34,340 --> 00:19:38,100
So now I can stop all that stuff.
386
00:19:38,100 --> 00:19:39,500
Now I'm in grind mode.
387
00:19:39,500 --> 00:19:44,500
Now I'm in the season of just putting out as much content
388
00:19:45,140 --> 00:19:48,500
as possible, just go all in on the business.
389
00:19:48,500 --> 00:19:53,500
And I'm excited because I have like seven videos
390
00:19:53,980 --> 00:19:55,660
scheduled already right now.
391
00:19:55,660 --> 00:19:57,420
So I'm one week ahead.
392
00:19:57,420 --> 00:20:00,740
So I'm basically posting daily episodes.
393
00:20:01,620 --> 00:20:04,020
And it takes a long time.
394
00:20:04,020 --> 00:20:08,060
It takes probably an hour of editing per minute
395
00:20:08,060 --> 00:20:10,300
of content that I produce.
396
00:20:10,300 --> 00:20:15,020
So if it's a four hour or a four minute episode,
397
00:20:15,020 --> 00:20:17,140
it takes four hours to make.
398
00:20:17,140 --> 00:20:22,140
And that's also like thumbnails, recording all that.
399
00:20:22,860 --> 00:20:25,940
And I'm getting quicker, faster at it too.
400
00:20:25,940 --> 00:20:29,180
And a lot of days, I've been making two episodes a day
401
00:20:29,180 --> 00:20:31,980
because I'm trying to get a week ahead.
402
00:20:31,980 --> 00:20:33,940
But that's why I'm going all in.
403
00:20:33,940 --> 00:20:35,620
Pretty much now my days look like this.
404
00:20:35,620 --> 00:20:39,300
I wake up and the first thing I do is I sprint downstairs,
405
00:20:39,300 --> 00:20:41,940
not sprint, but I just go downstairs straight away
406
00:20:41,940 --> 00:20:45,220
and do a quick edit, like 30 minute work session
407
00:20:45,220 --> 00:20:48,060
while my breath stinks.
408
00:20:48,060 --> 00:20:52,900
And it's not fun, but I heard Hamza,
409
00:20:52,900 --> 00:20:56,460
like I mentioned earlier, he has this video that
410
00:20:56,460 --> 00:20:59,660
I've watched probably four times by now.
411
00:20:59,660 --> 00:21:02,540
And it's a 30 minute video of his routine
412
00:21:02,540 --> 00:21:05,620
that he followed to get to $100,000 a month.
413
00:21:05,620 --> 00:21:09,700
And so I basically have been following that exactly.
414
00:21:09,700 --> 00:21:13,820
And then I come upstairs and eat at around eight o'clock
415
00:21:13,820 --> 00:21:15,220
in the morning.
416
00:21:15,220 --> 00:21:18,540
Oh yeah, but I wake up before 3.30 in the morning.
417
00:21:18,540 --> 00:21:20,980
And I come downstairs and then work.
418
00:21:20,980 --> 00:21:25,420
And then I come up at eight o'clock and then eat.
419
00:21:25,420 --> 00:21:27,940
And then I do a quick workout.
420
00:21:27,940 --> 00:21:29,620
My mom bought me some kettle bells,
421
00:21:29,620 --> 00:21:31,100
so I don't have to go to the gym anymore.
422
00:21:31,100 --> 00:21:34,060
So I could just get a quick workout really quick
423
00:21:34,060 --> 00:21:36,380
and then get back to work.
424
00:21:36,380 --> 00:21:40,060
And then around one to 1.30, I come upstairs again
425
00:21:40,060 --> 00:21:45,060
and eat and then I just read for the rest of the night.
426
00:21:45,180 --> 00:21:49,660
Literally just read for two to three hours every single night.
427
00:21:49,660 --> 00:21:52,340
And that's basically the routine I follow.
428
00:21:53,340 --> 00:21:54,700
That's where I'm headed.
429
00:21:54,700 --> 00:21:56,140
I'm just grinding now.
430
00:21:56,140 --> 00:21:57,540
I'm just grinding.
431
00:21:57,540 --> 00:22:01,940
There's a guy, Mr. Beast, the most famous YouTuber
432
00:22:01,940 --> 00:22:02,780
on the planet.
433
00:22:02,780 --> 00:22:05,300
He's got like 300 million subscribers.
434
00:22:05,300 --> 00:22:09,780
And I looked at one of his earlier videos,
435
00:22:09,780 --> 00:22:12,860
the videos of before he blew up, before he got famous,
436
00:22:12,860 --> 00:22:15,540
when he was pretty much in the same position I am,
437
00:22:15,540 --> 00:22:16,900
when he's this high school student
438
00:22:16,900 --> 00:22:18,220
trying to figure things out,
439
00:22:18,220 --> 00:22:21,060
trying to work on YouTube.
440
00:22:21,060 --> 00:22:26,060
And he basically was posting daily.
441
00:22:26,460 --> 00:22:27,980
So that's why I'm doing daily.
442
00:22:27,980 --> 00:22:31,380
I gotta work to do.
443
00:22:31,380 --> 00:22:36,380
And I have, last month, over the past month,
444
00:22:37,500 --> 00:22:39,580
I only gained 13 subscribers.
445
00:22:39,580 --> 00:22:43,820
However, I was only posting one video per week.
446
00:22:43,820 --> 00:22:46,380
So I only posted four videos.
447
00:22:46,380 --> 00:22:49,540
Now, it's April 3rd,
448
00:22:49,540 --> 00:22:53,100
and I have posted three videos so far in all of April.
449
00:22:54,300 --> 00:22:59,060
So, here's my goal.
450
00:22:59,060 --> 00:23:02,300
200 subscribers by May.
451
00:23:02,300 --> 00:23:05,220
I will have posted 30 videos at least.
452
00:23:06,580 --> 00:23:08,740
So 200 subs.
453
00:23:08,740 --> 00:23:12,580
That means that I have to gain 78 subscribers,
454
00:23:12,580 --> 00:23:14,140
which is a massive increase
455
00:23:14,140 --> 00:23:17,020
from the 13 subs I gained last month.
456
00:23:17,020 --> 00:23:18,780
But now I know my direction.
457
00:23:18,780 --> 00:23:19,700
I'm going all in.
458
00:23:19,700 --> 00:23:21,340
And that's another thing.
459
00:23:22,980 --> 00:23:23,820
What was that say?
460
00:23:23,820 --> 00:23:25,180
Oh yeah.
461
00:23:25,180 --> 00:23:26,300
That's another thing.
462
00:23:26,300 --> 00:23:28,340
The reason why I know this is working
463
00:23:28,340 --> 00:23:32,900
is because literally the first video that I posted,
464
00:23:32,900 --> 00:23:35,020
talking to my new dream customer,
465
00:23:35,020 --> 00:23:39,180
my new dream audience, 35 year old father,
466
00:23:39,180 --> 00:23:42,740
I got this super long, elaborate story
467
00:23:42,740 --> 00:23:45,100
from this father who commented.
468
00:23:45,100 --> 00:23:47,140
And that's how I know it's real,
469
00:23:47,140 --> 00:23:51,780
because this guy, he's my exact dream customer.
470
00:23:51,780 --> 00:23:56,260
In fact, I literally wrote down his story in my journal,
471
00:23:56,260 --> 00:23:58,740
and I wrote it down on a piece of paper
472
00:23:58,740 --> 00:24:02,060
so I can remind myself who I'm serving.
473
00:24:02,060 --> 00:24:04,620
Because that guy is my dream customer.
474
00:24:04,620 --> 00:24:08,740
And I never got a comment like that before.
475
00:24:08,740 --> 00:24:09,980
I never got a comment like that
476
00:24:09,980 --> 00:24:11,500
when I was serving my past self.
477
00:24:11,500 --> 00:24:12,340
Why?
478
00:24:12,340 --> 00:24:15,100
Because people are already serving my past self.
479
00:24:15,100 --> 00:24:16,420
People are already,
480
00:24:16,420 --> 00:24:19,420
there are hundreds of self improvement YouTubers
481
00:24:19,420 --> 00:24:24,420
making videos for that 15 year old guy.
482
00:24:24,460 --> 00:24:28,420
But there's no one making videos for the 35 year old father
483
00:24:28,420 --> 00:24:30,460
who's the victim of the modern lifestyle.
484
00:24:30,460 --> 00:24:34,820
So that's why I'm very confident moving forward.
485
00:24:34,820 --> 00:24:37,620
And I've gone through lots of different pivots,
486
00:24:37,620 --> 00:24:39,180
lots of different changes,
487
00:24:39,180 --> 00:24:41,140
where I thought that I was gonna be all in,
488
00:24:41,140 --> 00:24:43,580
but I ended up changing directions,
489
00:24:43,580 --> 00:24:45,540
which is very possible in the future.
490
00:24:45,540 --> 00:24:46,900
I could change directions.
491
00:24:46,900 --> 00:24:59,900
But for now, I think that this is what I'm doing.
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