Be Critical About Your Thinking

1 00:00:00,000 --> 00:00:07,740 So the big question is this, how do young men like us, who didn't listen to society, who are on our own, 2 00:00:07,920 --> 00:00:12,320 how do we grow and improve ourselves so that we can live a better tomorrow? 3 00:00:13,080 --> 00:00:16,580 That is the question and this show will give you the answers. 4 00:00:16,580 --> 00:00:35,580 My name is James Radzinski and this is the Send Momentum Show. Welcome back everyone. Today was a very good day. 5 00:00:35,580 --> 00:00:55,580 So what happened today, I'll tell you right now, I realized that when we're asleep mentally and we're not present, we're choosing that. 6 00:00:55,580 --> 00:01:04,580 Our subconscious is choosing that it would rather us fall asleep than stay present. 7 00:01:05,580 --> 00:01:17,580 So that is one thing that we have to stay conscious about. We have to just nail it into our brain that we want to stay present no matter what. 8 00:01:17,580 --> 00:01:35,580 Another thing, society has molded our brain. I talked about this a little bit in the last episode, but society has molded our brain to where we are thinking is capped. 9 00:01:35,580 --> 00:01:47,580 And let me explain. So do you ever think to yourself when you have a big goal, you're like, oh, I want to make a million dollars. 10 00:01:48,580 --> 00:01:56,580 And then you're like, but what if, what if, what if this, what if that, I'm not sure if I'm actually able to all those thoughts. 11 00:01:56,580 --> 00:02:06,580 That's not you. That is society has planted a seed. In other words, the first society in this case is pendulum. 12 00:02:07,580 --> 00:02:13,580 And that is a term used in the book, Rowdy Transurfing. I highly recommend that read. 13 00:02:13,580 --> 00:02:26,580 But the pendulum has planted a seed in your brain that is not you, but it is that it's the society. 14 00:02:27,580 --> 00:02:33,580 And it's trying to set a limit to your potential. It's trying to keep you down. 15 00:02:33,580 --> 00:02:44,580 And that is why some people are successful and most are not. It's because the some people, and I know I'm not successful yet. 16 00:02:45,580 --> 00:02:52,580 So I can't really speak on this matter. But by the time most people see this podcast, they will know that I'm successful. 17 00:02:52,580 --> 00:03:05,580 So you will be able to see what I did to be successful. And one of the things is I am hyper intentional. 18 00:03:06,580 --> 00:03:12,580 I am extremely intentional about how I'm thinking and I'm critical of what is going on in my head. 19 00:03:12,580 --> 00:03:23,580 What that means is when I'm thinking, first of all, when I'm thinking and I need to be present, I bring it back to my breath and I focus on the breath. 20 00:03:24,580 --> 00:03:32,580 But also when I'm thinking of a goal that I want to accomplish, I'm not. I'm thinking about that goal. 21 00:03:32,580 --> 00:03:45,580 But then I'm focusing on making sure that all the thoughts in my head are positive on the benefits of that goal of what will happen when I succeed. 22 00:03:46,580 --> 00:03:57,580 But when a negative thought inevitably pops up, I'm getting better at being able to recognize it quicker and quicker. 23 00:03:57,580 --> 00:04:06,580 Because I'll be honest, I'm not able to recognize it that often. Sometimes I get into a cycle of just thinking negative. 24 00:04:07,580 --> 00:04:15,580 But the quicker that we are able to pounce on that negative thought and cut it out, the quicker will be successful. 25 00:04:15,580 --> 00:04:34,580 And I'm testing that theory and from all of the interviews that I've listened to, all the podcasts, all the books that I've read, that is the one thing that is central, that's a central theme amongst all the successful people. 26 00:04:34,580 --> 00:04:47,580 They are critical about their thinking, about as critical if not more than their actions in the real world. 27 00:04:48,580 --> 00:04:52,580 Because your thinking is the first thing. 28 00:04:52,580 --> 00:05:10,580 So I saw a, there's an amazing speaker named Myron Golden and he spoke on ClickFunnels, your first funnel challenge. 29 00:05:10,580 --> 00:05:24,580 And I will tell you, he opens some, he is like the real deal. If you ever have the opportunity to listen to him speak, I 100% recommend it. 30 00:05:25,580 --> 00:05:27,580 And that's the only time I've ever heard him speak on that one challenge. 31 00:05:28,580 --> 00:05:35,580 So let me tell you what he taught me and I'm opening my journal because I don't actually remember the specifics, but I remember the idea. 32 00:05:35,580 --> 00:05:43,580 So he said, he said it a lot more sophisticated, but I'm just going to cut it down. 33 00:05:44,580 --> 00:05:47,580 And there's three steps. 34 00:05:48,580 --> 00:05:54,580 The first step is to be, the second step is to do, the second step is to have, or the third step is to have. 35 00:05:55,580 --> 00:05:58,580 So first you have to be something and then you have to do something and then you have to have. 36 00:05:58,580 --> 00:06:04,580 So with that, how you do that, the first step, the be, you have to be, that takes time. 37 00:06:05,580 --> 00:06:07,580 You have to be that first certain amount of time. 38 00:06:08,580 --> 00:06:12,580 And then the sex second step is do and that takes space. 39 00:06:13,580 --> 00:06:16,580 And then three is have and that takes matter. 40 00:06:17,580 --> 00:06:21,580 I don't really remember what the space and matter mean, but time is it takes time. 41 00:06:22,580 --> 00:06:25,580 But let's go back to the first step be. 42 00:06:25,580 --> 00:06:28,580 And if you'll be, that's your identity. 43 00:06:29,580 --> 00:06:35,580 So first you have to change your identity and that is the root and then that is the input. 44 00:06:36,580 --> 00:06:41,580 The identity is the input to the second step, which is do, which is your activity. 45 00:06:42,580 --> 00:06:45,580 So the input is identity and then the output is your activity. 46 00:06:46,580 --> 00:06:50,580 So what that means is if you say, I am a bodybuilder. 47 00:06:50,580 --> 00:07:00,580 First you'll say that I'm a bodybuilder and then once that becomes your identity, you start taking action like a bodybuilder. 48 00:07:01,580 --> 00:07:02,580 That's when you start going to the gym. 49 00:07:04,580 --> 00:07:13,580 Now you don't have to, there are, you can push and make yourself go to the gym, 50 00:07:13,580 --> 00:07:21,580 but really once the positive feedback loop forms is when there's an identity piece. 51 00:07:22,580 --> 00:07:24,580 Now let me tell you another thing. 52 00:07:25,580 --> 00:07:32,580 The activity is the input to number three, which is your property, what you own, 53 00:07:33,580 --> 00:07:35,580 like what you get to have in this world. 54 00:07:37,580 --> 00:07:38,580 And that's the output. 55 00:07:38,580 --> 00:07:45,580 So number one is the input, the identity, and then number two is the output, the activity, 56 00:07:46,580 --> 00:07:49,580 but number two is the input to number three, which is property. 57 00:07:50,580 --> 00:07:57,580 So if you want to achieve something, first is identity, second is activity, and then third is property. 58 00:07:58,580 --> 00:08:02,580 And in order to start something, you first have to change your identity. 59 00:08:02,580 --> 00:08:11,580 And that, I'm not sure how well I explained that to you guys just now, but that I realized yesterday, 60 00:08:12,580 --> 00:08:17,580 I'm not even kidding, literally yesterday, 24 hours ago, I realized that if I want to be successful, 61 00:08:18,580 --> 00:08:26,580 I have to act like I'm successful and I have to become, like I have to shift my identity to an entrepreneur to a successful person. 62 00:08:26,580 --> 00:08:34,580 And that's another reason why I'm super critical of my thoughts, because first of all, I have to change my identity, 63 00:08:35,580 --> 00:08:46,580 shift my identity, and also I have to be critical of the negative thoughts that creep into my mind in order to actually succeed. 64 00:08:47,580 --> 00:08:49,580 That's why your mind is super important. 65 00:08:49,580 --> 00:09:03,580 But also, earlier, a couple episodes before, I did say that the enemy to wealth is not mindset, it's delay, and I agree, but 66 00:09:04,580 --> 00:09:07,580 mindset is still a huge factor. 67 00:09:08,580 --> 00:09:14,580 The reason why I said that and the reason why I'm pretty sure, I'm pretty sure the reason why the speaker that I listened to said that 68 00:09:14,580 --> 00:09:24,580 is because if you just do something that second every single time and you never delay it, then you will actually be able to move forward. 69 00:09:25,580 --> 00:09:31,580 So I think the purpose of that talk was to extinguish procrastination. 70 00:09:32,580 --> 00:09:41,580 And once you guys get into marketing, you'll learn that the whole purpose, like one of the huge purposes of marketing 71 00:09:41,580 --> 00:09:48,580 is to destroy people's false beliefs and to provide them with the answer. 72 00:09:49,580 --> 00:09:59,580 And that, I believe that the purpose of that specific presentation was to destroy the procrastination belief. 73 00:09:59,580 --> 00:10:09,580 So I want to tell you guys one thing. 74 00:10:10,580 --> 00:10:17,580 One thing that I kind of wish that I started sooner and it's podcasting. 75 00:10:18,580 --> 00:10:23,580 I have improved so much and I heard this. 76 00:10:23,580 --> 00:10:30,580 I heard one of my favorite podcasters maybe a year ago when I was listening to podcasts. 77 00:10:31,580 --> 00:10:45,580 I heard that person speak and he said that one of the best ways to grow as a person is to start a podcast. 78 00:10:45,580 --> 00:10:53,580 And what I believe he meant by that is if you start recording yourself or not even recording yourself, 79 00:10:54,580 --> 00:11:00,580 if you just start practicing speaking and getting your thoughts and your ideas and transferring them into words, 80 00:11:01,580 --> 00:11:12,580 then you become, it's just like a skill, you get so much better at that, at speaking, at turning your thoughts and ideas into words. 81 00:11:12,580 --> 00:11:28,580 And I didn't really realize how powerful of a practice podcasting is for your personal growth and development until I actually started podcasting. 82 00:11:29,580 --> 00:11:38,580 And I actually didn't see the benefits until maybe two weeks, maybe three weeks into it and I did it every single day. 83 00:11:38,580 --> 00:11:46,580 And then after two weeks of doing it every day, I started actually recording for real and then posting it. 84 00:11:47,580 --> 00:11:50,580 So the first 14 episodes I didn't actually post. 85 00:11:51,580 --> 00:11:59,580 But besides that point, let me tell you this. 86 00:12:00,580 --> 00:12:01,580 You should definitely start a podcast. 87 00:12:01,580 --> 00:12:11,580 And the only reason why I started one is because Russell Brunson told me to and I'm listening to, I'm trying to listen to and act upon everything that he tells me to. 88 00:12:12,580 --> 00:12:22,580 And if you listen to the trailer of this season, I think I mentioned it in the trailer, I don't know. 89 00:12:23,580 --> 00:12:28,580 But pretty much he said, Russell Brunson said in his book, Expert Secrets, 90 00:12:28,580 --> 00:12:34,580 if you post on your show daily for a whole year, you will never have to worry about money again. 91 00:12:35,580 --> 00:12:40,580 So pretty much I'm testing that and I'm not just testing it, I'm living it and I'm going to prove it. 92 00:12:40,580 --> 00:12:57,580 I'm going to prove and document my journey that anyone can do, anyone can be a millionaire, anyone can succeed in achieving their goals. 93 00:12:58,580 --> 00:13:02,580 Alright, so one, okay, I have two things, meditation and phones. 94 00:13:02,580 --> 00:13:11,580 So if you guys have not added this to, actually, let me change it, three things, meditation, phones and routine. 95 00:13:12,580 --> 00:13:24,580 So if you guys have not, if you guys, first of all, if you guys don't have a morning routine and a nighttime routine, you definitely need to get craft to that. 96 00:13:24,580 --> 00:13:34,580 And the reason is because there's many reasons, but it allows for consistency is one of my favorite reasons. 97 00:13:35,580 --> 00:13:41,580 And the second thing is if you are meditating, good. 98 00:13:41,580 --> 00:13:53,580 But if your meditation is not in your morning routine and or your nighttime routine, I say put it in both and I do both. 99 00:13:54,580 --> 00:14:04,580 If your meditation is not in your routine to where you are able to and will be do it every single day after like it's in your routine. 100 00:14:05,580 --> 00:14:06,580 So you do it every day in your routine. 101 00:14:06,580 --> 00:14:21,580 If it's not in your morning and nighttime routine, then you are missing out because I will tell you, I thought that I could get away with meditating, not in a routine. 102 00:14:22,580 --> 00:14:24,580 And I was consistent, but it's not the same. 103 00:14:24,580 --> 00:14:38,580 Meditating in your routine, same time every day, there is a huge, like it's huge, the amount of growth that happens when you start that start that. 104 00:14:39,580 --> 00:14:46,580 And then also, first of all, meditation cures your internet addiction and allows you to get into the zone. 105 00:14:46,580 --> 00:14:56,580 And if those two aren't good enough reasons for you, I don't know what else will because there are a lot of other, even better reasons. 106 00:14:57,580 --> 00:15:02,580 But those are the only two I can think of right now, like increased clarity of mind, everything. 107 00:15:03,580 --> 00:15:08,580 But the third thing I need to tell you guys is phones. 108 00:15:08,580 --> 00:15:20,580 If you guys are still carrying your phone around every day, you need to leave it at your house because it's not that you need to detach from your phone. 109 00:15:20,580 --> 00:15:37,580 So what I recommend you do is go on the phone settings, delete every single notification that you have, turn off all the notifications, delete every single non, non, what's it called? 110 00:15:38,580 --> 00:15:46,580 By the way, all the stuff that I'm telling you, the routine, meditation and phones are stuff that you need to do if you want to have success. 111 00:15:46,580 --> 00:15:57,580 If you want to have hyper success like I'm about to have, but turn off all of your delete all of your apps that are non tools. 112 00:15:58,580 --> 00:16:00,580 So a tool app would be like the calculator. 113 00:16:01,580 --> 00:16:04,580 Keep that on your phone because I'm pretty sure you can't even delete it. 114 00:16:05,580 --> 00:16:14,580 But delete all of your video games, all of your Netflix, all that stuff, delete YouTube, delete social media, delete social media. 115 00:16:14,580 --> 00:16:18,580 And also I recommend I did this, but I didn't do this right away. 116 00:16:19,580 --> 00:16:23,580 Delete all your social media accounts because just think in deep thought. 117 00:16:24,580 --> 00:16:26,580 What good are they doing? Absolutely nothing. 118 00:16:28,580 --> 00:16:30,580 So let me tell you another thing. 119 00:16:30,580 --> 00:16:42,580 If you delete all of that stuff, then I'm going to tell you to delete every single app, like remove all your apps from your home screen. 120 00:16:43,580 --> 00:16:44,580 So you have nothing on your home screen. 121 00:16:45,580 --> 00:16:53,580 So that way every time you open your phone, you have to purposefully scroll and then search for each app that you want. 122 00:16:54,580 --> 00:16:55,580 So that makes it even more intentional. 123 00:16:55,580 --> 00:17:00,580 Another thing you have to do is turn on grayscale on your phone. 124 00:17:01,580 --> 00:17:10,580 So on the iPhone, just search in settings, color, filter, and then like the one that highlights, click on that and then go to grayscale and turn it on. 125 00:17:11,580 --> 00:17:12,580 Keep that on forever. 126 00:17:13,580 --> 00:17:17,580 Another thing I'm going to just keep listening to things that you can do. 127 00:17:18,580 --> 00:17:22,580 Another thing is to put on do not disturb and keep it on forever. 128 00:17:22,580 --> 00:17:25,580 Turn off your ringer. Keep it off forever. 129 00:17:26,580 --> 00:17:34,580 And every time you are done using your phone, put on airplane mode and power it off. 130 00:17:35,580 --> 00:17:37,580 Like actually slide the power button off. 131 00:17:38,580 --> 00:17:45,580 And then when you're not using your phone, leave your phone in the basement in the attic, wherever is super far away from you or where at normally. 132 00:17:45,580 --> 00:17:52,580 So that you have to go downstairs so you don't accidentally use your phone. 133 00:17:53,580 --> 00:18:02,580 The purpose is to make it so you have to have a valid reason and it gives you plenty of time to realize that this is a stupid reason. 134 00:18:03,580 --> 00:18:13,580 So if you guys are anywhere where I was at before and you just delete your phone, like you not delete your phone, but you stop using your phone, 135 00:18:13,580 --> 00:18:20,580 then you're going to be extremely bored and like super jittery and nervous all day. 136 00:18:21,580 --> 00:18:22,580 One thing I will tell you. 137 00:18:23,580 --> 00:18:24,580 Start reading. 138 00:18:25,580 --> 00:18:27,580 So let me tell you, can I tell you guys a quick story? 139 00:18:28,580 --> 00:18:39,580 So when I was getting into, I was always like into self improvement, but I wasn't really always into doing it. 140 00:18:39,580 --> 00:18:49,580 I was into watching tiktoks and YouTube videos about it, but I wasn't into actually taking action and actually doing the actual important part. 141 00:18:50,580 --> 00:18:53,580 So I would watch a bunch of videos and stuff. 142 00:18:54,580 --> 00:18:59,580 And I saw a Hamza video and he was talking about how to breathe properly. 143 00:19:00,580 --> 00:19:03,580 And it turns out most people are breathing incorrectly and I was too. 144 00:19:03,580 --> 00:19:10,580 So I went through the video, learned all his stuff and I was just thinking to myself, oh, this is cool. 145 00:19:11,580 --> 00:19:20,580 And then I didn't think it at the time, but I knew deep down that I was just going to forget about this stuff and never take action on it outside of the video. 146 00:19:21,580 --> 00:19:27,580 But then Hamza said something that struck something in me. 147 00:19:27,580 --> 00:19:34,580 It really gave me an epiphany and he said that he learned all of this stuff in a book. 148 00:19:35,580 --> 00:19:42,580 And I was, I was super shocked because I never thought that you could learn things that of value in books. 149 00:19:43,580 --> 00:19:48,580 I was just thought that books were something that school makes you read that are really boring and useless. 150 00:19:48,580 --> 00:19:57,580 But it turns out that reading can actually change your life and improve it for the better. 151 00:19:58,580 --> 00:20:00,580 So much. 152 00:20:01,580 --> 00:20:05,580 And so I went to the library and checked out that same book. 153 00:20:06,580 --> 00:20:07,580 If you're interested, it's called Oxygen Advantage. 154 00:20:08,580 --> 00:20:09,580 I checked that book out, read it. 155 00:20:10,580 --> 00:20:13,580 That was the first book that I read, like the first real book that I read. 156 00:20:13,580 --> 00:20:19,580 And then from there I just kept on finding more and more books that I should read and then reading them. 157 00:20:20,580 --> 00:20:26,580 And I will tell you, reading is one of the best habits that I've had that I've developed. 158 00:20:27,580 --> 00:20:33,580 Reading, cutting out the phone, meditating and a routine. 159 00:20:35,580 --> 00:20:36,580 And going to the gym. 160 00:20:37,580 --> 00:20:41,580 But all those things are extremely valuable and important. 161 00:20:41,580 --> 00:20:51,580 So that said, you might be wondering what is the first book that I should read? 162 00:20:52,580 --> 00:21:06,580 Well, my recommendation to you is look up a book that is some that has a topic that you're interested in learning about and interested and possibly interested in changing in your life. 163 00:21:07,580 --> 00:21:08,580 So I was interested in breathing. 164 00:21:08,580 --> 00:21:10,580 So that was my first book. 165 00:21:11,580 --> 00:21:15,580 If you don't know what to start, a lot of people like to read Atomic Habits first. 166 00:21:16,580 --> 00:21:17,580 I have never read it, so I'm not sure. 167 00:21:18,580 --> 00:21:21,580 My friend said that the first part was super good and the ending was pretty bad. 168 00:21:22,580 --> 00:21:24,580 I don't know, you can read it for yourself if you want to find out. 169 00:21:25,580 --> 00:21:30,580 Really, any book, any nonfiction self improvement book, even like science books. 170 00:21:31,580 --> 00:21:35,580 I read Why We Sleep and even Oxygen Advantage is a science book. 171 00:21:35,580 --> 00:21:44,580 All these books, the science is super good information to know because I'll tell you an example today. 172 00:21:45,580 --> 00:21:48,580 But let me tell you first a story. 173 00:21:49,580 --> 00:21:54,580 So I want to tell you about REM sleep. 174 00:21:55,580 --> 00:22:02,580 REM sleep is, first of all, when you're asleep, the first stage of your sleep is non-REM, 175 00:22:02,580 --> 00:22:11,580 which during non-REM, it transfers your memory, all of your memory that you learned that day 176 00:22:12,580 --> 00:22:14,580 from the short term storage in your brain to the long term storage. 177 00:22:15,580 --> 00:22:23,580 And then during the non-REM sleep, it kind of connects, it makes a bunch of connections 178 00:22:24,580 --> 00:22:29,580 and connects all of your different memories and tries to intertwine your new memories 179 00:22:29,580 --> 00:22:32,580 into your current knowledge base. 180 00:22:33,580 --> 00:22:43,580 And the reason why I'm saying this is because I had an epiphany today that I should read books 181 00:22:44,580 --> 00:22:46,580 and also journal about them. 182 00:22:47,580 --> 00:22:51,580 So I bought specific journals for specific books that I'm going to constantly reread. 183 00:22:51,580 --> 00:23:01,580 And I only came to that epiphany because I knew the science of the brain and when we sleep. 184 00:23:02,580 --> 00:23:08,580 So don't skip over the science portion of your books. 185 00:23:09,580 --> 00:23:12,580 Though that stuff is extremely valuable. 186 00:23:13,580 --> 00:23:16,580 Plus you get to tell people about it like how I just did and people think you're smart, 187 00:23:17,580 --> 00:23:19,580 even though you may not think you're smart. 188 00:23:19,580 --> 00:23:23,580 And I think that I have a lot of knowledge because I read a bunch of books, 189 00:23:24,580 --> 00:23:27,580 but I don't think I'm necessarily very, I don't even know. 190 00:23:28,580 --> 00:23:34,580 I'm pretty smart at math, but I actually hated reading growing up. 191 00:23:35,580 --> 00:23:40,580 And I still hate reading at school, but during school I have always hated reading, 192 00:23:41,580 --> 00:23:43,580 but I love reading at home when I get to choose. 193 00:23:43,580 --> 00:23:49,580 So that tangent aside, let me figure out what I was talking about. 194 00:23:50,580 --> 00:24:01,580 So I was talking about reading and yeah, so the books that you should read now, 195 00:24:02,580 --> 00:24:06,580 that's your topic or let me just tell you some suggestions of what you should read. 196 00:24:07,580 --> 00:24:11,580 So don't skip out on the science stuff, especially if you're going to change it. 197 00:24:11,580 --> 00:24:15,580 So I read the Why We Sleep because at the time I was interested in sleeping. 198 00:24:19,580 --> 00:24:24,580 And I 100% recommend that book. 199 00:24:25,580 --> 00:24:27,580 I recommend all the books, like a lot of the books that I read, 200 00:24:28,580 --> 00:24:30,580 but pretty much pick something that you want to start at. 201 00:24:31,580 --> 00:24:36,580 If not, I'll pull up the list of the books that I would recommend to you right now. 202 00:24:36,580 --> 00:24:40,580 Two seconds. 203 00:24:43,580 --> 00:24:44,580 Here it is. 204 00:24:45,580 --> 00:24:46,580 Okay, here. 205 00:24:47,580 --> 00:24:50,580 Why We Sleep, Breath, the New Science of a Lost Ark, the Oxygen Advantage, 206 00:24:51,580 --> 00:24:55,580 Extrogeneration, How to Win Friends and Influence People, 207 00:24:56,580 --> 00:24:59,580 The Way of the Superior Man, Reality Transurfing, 208 00:24:59,580 --> 00:25:05,580 Unscripted, Life, Liberty and the Pursuit of Entrepreneurship, The Millionaire Fastlane, 209 00:25:06,580 --> 00:25:10,580 The 4-Hour Workweek, Dotcom Secrets, Expert Secrets, Traffic Secrets. 210 00:25:11,580 --> 00:25:18,580 Alright, now earlier I mentioned that I'm buying a journal for three books, 211 00:25:19,580 --> 00:25:20,580 it's out in specifics. 212 00:25:21,580 --> 00:25:23,580 I'm rereading three books right now. 213 00:25:24,580 --> 00:25:25,580 I've only read each of them once, 214 00:25:25,580 --> 00:25:29,580 but currently the first book that I'm rereading right now is Expert Secrets. 215 00:25:30,580 --> 00:25:32,580 And I'll tell you the three books that I'm rereading right now. 216 00:25:33,580 --> 00:25:38,580 Dotcom Secrets, Expert Secrets and Reality Transurfing. 217 00:25:39,580 --> 00:25:44,580 Expert Secrets and Dotcom Secrets, extremely good for business once you get into entrepreneurship. 218 00:25:45,580 --> 00:25:49,580 But if you're first getting into entrepreneurship and you're a little curious, 219 00:25:49,580 --> 00:25:59,580 I recommend Reading Unscripted by MJ DeMarco because that book starts everything for you. 220 00:26:00,580 --> 00:26:01,580 You have to begin with that book. 221 00:26:02,580 --> 00:26:04,580 And he also has the Millionaire Fastlane. 222 00:26:05,580 --> 00:26:08,580 I recommend Unscripted because they're pretty much in my experience, 223 00:26:09,580 --> 00:26:12,580 I've only read Unscripted once and Millionaire Fastlane twice, 224 00:26:13,580 --> 00:26:16,580 but in my experience they're pretty much the same book except Unscripted is way better 225 00:26:16,580 --> 00:26:18,580 and way longer in my opinion. 226 00:26:20,580 --> 00:26:23,580 And I read that first two so I'm a little biased, 227 00:26:24,580 --> 00:26:25,580 but other than that, 228 00:26:26,580 --> 00:26:30,580 Reality Transurfing, I would not read that as my first book unless I was planning on rereading it again. 229 00:26:31,580 --> 00:26:34,580 Actually, I don't even know, maybe I would read it. 230 00:26:35,580 --> 00:26:39,580 No, I wouldn't because it's a very long book 231 00:26:39,580 --> 00:26:46,580 and it takes a lot of energy and mental energy to actually understand it 232 00:26:47,580 --> 00:26:49,580 because it's got some pretty deep topics in there. 233 00:26:50,580 --> 00:26:53,580 And it took me three months my first time to read it, 234 00:26:54,580 --> 00:26:58,580 but that was because I took like a month break in the middle of it because I was so bored. 235 00:26:59,580 --> 00:27:02,580 Not bored, but I just didn't see the value of it. 236 00:27:03,580 --> 00:27:06,580 Or no, I don't know, I just saw the value of it, but I was so... 237 00:27:06,580 --> 00:27:08,580 Oh no, here's the actual reason. 238 00:27:09,580 --> 00:27:13,580 I'll tell you, it's because while I was reading it, I was still researching other books on what I should read next 239 00:27:14,580 --> 00:27:17,580 and then I got so excited about the next book that I just wanted to start the next book. 240 00:27:18,580 --> 00:27:21,580 So I read that and then I read the next book and then the next book 241 00:27:22,580 --> 00:27:23,580 and then I went back to Transurfing once. 242 00:27:24,580 --> 00:27:27,580 I recommended it to my friend and realized that it's actually very beneficial. 243 00:27:27,580 --> 00:27:35,580 But that's why I don't recommend it as the first because the first book that you should read should be fairly quick 244 00:27:36,580 --> 00:27:41,580 so you can form a positive feedback loop in your head to realize that it's a very good book. 245 00:27:42,580 --> 00:27:45,580 Or to realize that reading is actually very good. 246 00:27:50,580 --> 00:27:53,580 So let me tell you why I am re-reading books. 247 00:27:53,580 --> 00:28:02,580 So before this, the only book that I've reread was Millionaire Fastlane because that book is... 248 00:28:03,580 --> 00:28:09,580 Because I read that book right after Unscripted, but I wasn't really getting into entrepreneurship. 249 00:28:10,580 --> 00:28:14,580 I thought I was, but I wasn't actually ready once I realized that I read that book. 250 00:28:15,580 --> 00:28:21,580 And then once I was actually ready about a couple months later, like five months, four months, I don't know, 251 00:28:21,580 --> 00:28:31,580 a couple months later, I realized once I was actually ready, I reread that book to get my mind into the entrepreneur frame, if you could say. 252 00:28:32,580 --> 00:28:44,580 And that was a good thing to reread because I was able to retune my mind to entrepreneurship and just business and stuff like that. 253 00:28:44,580 --> 00:28:54,580 But once you read Unscripted, I recommend reading and you realize that you're ready, read dot com secrets. 254 00:28:55,580 --> 00:28:59,580 But if you're not ready, then... 255 00:29:00,580 --> 00:29:12,580 Here, let me pull up what I read after that, after I read that Millionaire Fastlane. 256 00:29:12,580 --> 00:29:15,580 I read Ultra Learning and then I read China. 257 00:29:16,580 --> 00:29:18,580 So yeah, this is all just stuff that I was interested at the time. 258 00:29:19,580 --> 00:29:25,580 So you can just pick and choose, really. 259 00:29:26,580 --> 00:29:33,580 But if you want a path that I recommend, if you know you're ready and you're getting into entrepreneurship versus Unscripted, 260 00:29:33,580 --> 00:29:45,580 the second is 4-hour work week and possibly instead of the 4-hour work week, you should read Deep Work, but I've never read it. 261 00:29:46,580 --> 00:29:49,580 My friend has and I saw Hamza recommend it, so I think it's legit. 262 00:29:50,580 --> 00:29:59,580 Deep Work and then after you read that, then I would read dot com secrets and then I'd read expert secrets and then I would read traffic secrets. 263 00:29:59,580 --> 00:30:10,580 And that will get you into the world of funnels and that concept is where all the money is in the future and right now for businesses. 264 00:30:11,580 --> 00:30:22,580 And I'll prove it because today my task was to actually, yesterday in my podcast, I said I was going to come up with 20 names and write it down. 265 00:30:22,580 --> 00:30:35,580 20 emails and email them and I actually went above and beyond and I built out in a spreadsheet of all of my local businesses and I wrote their name. 266 00:30:36,580 --> 00:30:39,580 I wrote, okay, let me pull it up. 267 00:30:40,580 --> 00:30:43,580 I wrote the business name and then I wrote the address. 268 00:30:44,580 --> 00:30:45,580 I wrote their website. 269 00:30:46,580 --> 00:30:47,580 I wrote their phone number. 270 00:30:48,580 --> 00:30:49,580 I wrote whether I contacted them through phone or not. 271 00:30:49,580 --> 00:30:51,580 I wrote notes about the phone call. 272 00:30:52,580 --> 00:30:53,580 I wrote email. 273 00:30:54,580 --> 00:30:56,580 I wrote whether I contacted them through email or not. 274 00:30:57,580 --> 00:31:09,580 I wrote notes about the email and then some extra notes about the whole thing and then also whether it was a dud or not, whether I should pursue it or not. 275 00:31:10,580 --> 00:31:15,580 Or really whether I should stop pursuing it and I would click that. 276 00:31:15,580 --> 00:31:23,580 So I went through and I built that spreadsheet and I built, I found 57 names. 277 00:31:24,580 --> 00:31:28,580 These are all of the names in my local neighborhood in my town. 278 00:31:29,580 --> 00:31:31,580 57 names of my dream customer. 279 00:31:32,580 --> 00:31:33,580 There's a lot more businesses. 280 00:31:34,580 --> 00:31:38,580 I scrubbed through over a thousand local businesses to find these 57 names. 281 00:31:39,580 --> 00:31:41,580 I spent like six hours yesterday doing this. 282 00:31:41,580 --> 00:31:57,580 And I wrote it all down in the spreadsheet and I've emailed all the ones that I got the email for and I plan on cold calling all the rest that I have labeled as promising prospects. 283 00:31:57,580 --> 00:32:10,580 And then if I haven't gotten an email response from anyone yet, then I plan on going back and cold calling the rest. 284 00:32:11,580 --> 00:32:13,580 So why am I telling you this? 285 00:32:14,580 --> 00:32:21,580 I'm telling you this because when I emailed them, I should read the entire email because I practiced or I wrote this email out. 286 00:32:21,580 --> 00:32:31,580 So like this email, I spent maybe four hours writing and perfecting and I restarted it many times. 287 00:32:32,580 --> 00:32:39,580 So I'll tell you, here's the email that I sent to 50 people or not even like maybe 25 people so far. 288 00:32:41,580 --> 00:32:43,580 25 businesses, not people. 289 00:32:44,580 --> 00:32:45,580 Okay, here it is. 290 00:32:46,580 --> 00:32:48,580 This opportunity could change your business forever. 291 00:32:48,580 --> 00:32:50,580 Oh wait, here actually, let me restart. 292 00:32:51,580 --> 00:32:56,580 The subject of the email is, I'll tell you right now, I actually forgot. 293 00:32:58,580 --> 00:33:02,580 Give me three seconds, three, two, one. 294 00:33:03,580 --> 00:33:04,580 Okay, here's the subject. 295 00:33:05,580 --> 00:33:07,580 I will help you for free and free is all caps. 296 00:33:10,580 --> 00:33:11,580 So here's the email. 297 00:33:12,580 --> 00:33:13,580 This opportunity could change your business forever. 298 00:33:13,580 --> 00:33:17,580 So make sure to read this whole email before you make your decision. 299 00:33:18,580 --> 00:33:22,580 My name is James Radzinski and I have been studying sales funnels for the past few months. 300 00:33:23,580 --> 00:33:26,580 I'm writing because I would love to build you a sales funnel. 301 00:33:27,580 --> 00:33:33,580 Funnels would help grow your company by pushing leads through a sales page and converting them into customers. 302 00:33:34,580 --> 00:33:37,580 I'm trying to put my skills to the test so I would not charge anything. 303 00:33:37,580 --> 00:33:44,580 Anything. I am doing this because if this turns out successful, which I am confident it will, 304 00:33:45,580 --> 00:33:49,580 I will be charging a lot of money in the future for my services to others. 305 00:33:50,580 --> 00:33:52,580 Yeah, to others. 306 00:33:53,580 --> 00:33:56,580 I'm actually just going to take out because I had two others and a parentheses. 307 00:33:57,580 --> 00:33:58,580 I'm taking that out of parentheses. 308 00:33:59,580 --> 00:34:03,580 All right, so you can get it free before I start charging a premium. 309 00:34:03,580 --> 00:34:09,580 One type of funnel I may create for your business is called a squeeze page. 310 00:34:10,580 --> 00:34:18,580 That offers your dream customers a low ticket item for free or for a small fee. 311 00:34:19,580 --> 00:34:23,580 And in return, they provide their email addresses. 312 00:34:24,580 --> 00:34:30,580 This type of funnel will allow you to build up your lists of emails efficiently and begin to market them for free. 313 00:34:30,580 --> 00:34:33,580 Also, this type of funnel is in the front end. 314 00:34:34,580 --> 00:34:36,580 So we usually like to offer them something for a low price. 315 00:34:37,580 --> 00:34:42,580 Usually have a slight loss on our part and then offer them more items that compliment that item. 316 00:34:43,580 --> 00:34:45,580 And we also offer a few upsells. 317 00:34:49,580 --> 00:34:53,580 This process will accomplish many things, including but not limited to one, 318 00:34:54,580 --> 00:34:58,580 we obtain their emails so that we can begin to build a relationship with them. 319 00:34:58,580 --> 00:35:10,580 Two, we increase their average part value of the customer so we can make more money per customer while being able to spend more on advertising to obtain more customers. 320 00:35:11,580 --> 00:35:14,580 Real quick, let me explain what a value ladder is. 321 00:35:15,580 --> 00:35:18,580 A value ladder is the progression of products or services that you provide. 322 00:35:19,580 --> 00:35:24,580 For example, free teeth cleaning at a dentist may be the lowest tier of the value ladder. 323 00:35:24,580 --> 00:35:34,580 This free item aims to get customers into the door so that you can provide them with even more value and serve them even higher. 324 00:35:35,580 --> 00:35:45,580 While this free thing is at the bottom of the value ladder, cosmetic surgery will be at the highest tier because it is the most expensive and provides the customer with the most value. 325 00:35:45,580 --> 00:35:53,580 The purpose of a funnel is to push people up your value ladder in a user friendly and highly profitable way. 326 00:35:54,580 --> 00:36:02,580 This concept of the value ladder and pushing customers through a funnel has been the best business method for various reasons, 327 00:36:03,580 --> 00:36:09,580 including one greater customer experience because they know where to go and what to do. 328 00:36:09,580 --> 00:36:17,580 As the great marketing saying says, a confused mind always says no. 329 00:36:18,580 --> 00:36:20,580 The purpose is to remove that confusion. 330 00:36:21,580 --> 00:36:34,580 Two, business profits because it is optimized for getting a lead and pushing them through your value ladder as cheaply as possible and you get more sales from them. 331 00:36:34,580 --> 00:36:41,580 You may think this sounds like a bad way to do things. I assure you customers prefer this way. 332 00:36:42,580 --> 00:36:45,580 Look at McDonald's. Many people love McDonald's and are raving fans. 333 00:36:46,580 --> 00:36:53,580 McDonald's uses a sales funnel which allows them to serve their customers at a higher level than they ever would have otherwise. 334 00:36:54,580 --> 00:36:57,580 McDonald's is one of many companies using sales funnels. 335 00:36:57,580 --> 00:37:06,580 It is an example to help you see the potential benefits of using a funnel. 336 00:37:07,580 --> 00:37:14,580 These plans are flexible and I will mold them to your specific business once we begin working together. 337 00:37:15,580 --> 00:37:19,580 I have only shared this outline with you so that you can imagine the power of funnels. 338 00:37:19,580 --> 00:37:26,580 I have many different plans and tools at my disposal to serve the individual needs of your business. 339 00:37:27,580 --> 00:37:31,580 Once you contact me, we can discuss specifics and draw up our plan. 340 00:37:32,580 --> 00:37:34,580 I will be working with a software called ClickFunnels. 341 00:37:35,580 --> 00:37:36,580 Yeah! 342 00:37:37,580 --> 00:37:38,580 Okay! 343 00:37:39,580 --> 00:37:40,580 What? 344 00:37:41,580 --> 00:37:42,580 No! 345 00:37:42,580 --> 00:37:48,580 Sorry for that interruption. I really have to find a better spot to do this. 346 00:37:49,580 --> 00:37:56,580 As the great Dan Kennedy once said, whoever can spend the most money to acquire a customer wins. 347 00:37:57,580 --> 00:37:59,580 This is what all the great companies are doing. 348 00:38:00,580 --> 00:38:09,580 Many people are even saying that in the next few years you will be unable to survive in business if you don't have a funnel. 349 00:38:09,580 --> 00:38:11,580 A regular website just won't cut it anymore. 350 00:38:12,580 --> 00:38:18,580 Now to put into context how valuable sales funnels are, Russell Brunson is the CEO of ClickFunnels. 351 00:38:19,580 --> 00:38:26,580 He would charge someone over $1 million plus equity and people line up in droves to take that offer. 352 00:38:27,580 --> 00:38:30,580 All of this money just to build a funnel for their business. 353 00:38:30,580 --> 00:38:39,580 While my skills not to the caliber of Russell Brunson, I still believe I could make a difference in your life and your company. 354 00:38:40,580 --> 00:38:50,580 I am in contact with over 50 local businesses so currently this offer is free but you have to act fast before I start charging a premium. 355 00:38:50,580 --> 00:39:01,580 Lastly, you may think this could never work with your business. I only sent this email to companies I am confident I could help tremendously. 356 00:39:02,580 --> 00:39:08,580 If you are reading this email right now, congratulations because I saw something in your business. 357 00:39:09,580 --> 00:39:13,580 I envision the future and the opportunities that funnels will provide for your business. 358 00:39:13,580 --> 00:39:20,580 Let me know if you are interested, email me at and then my email and we will get in touch to discuss further. 359 00:39:21,580 --> 00:39:25,580 Again, I am unsure how long this offer will last so act quickly. 360 00:39:26,580 --> 00:39:30,580 Thanks for your time and looking forward to working with you. James Redsonsky. 361 00:39:30,580 --> 00:39:42,580 I sent this email to a bunch of companies and I will let you know how well that email turns out. 362 00:39:43,580 --> 00:39:49,580 I was trying to use my marketing skills on that email and explain what that means. 363 00:39:49,580 --> 00:40:06,580 There are many things I was trying to achieve in that email. I was trying to explain what specific concepts were and I was also trying to get rid of their false beliefs. 364 00:40:06,580 --> 00:40:26,580 When I said you may think this is a bad way to do things and when I mentioned a lot of popular names and quotes and McDonald's, that was all trying to dispel false beliefs. 365 00:40:26,580 --> 00:40:38,580 When I said you may think this can never work with your business, that was a huge thing that I remembered that a lot of people think this can never work for their business. 366 00:40:38,580 --> 00:40:54,580 That was the email and over the next following days I will keep you guys updated about my progress. 367 00:40:55,580 --> 00:41:04,580 Once I do a free one and it turns out successful, this may take one try, this may take two tries, and it may take three tries. 368 00:41:04,580 --> 00:41:14,580 Once I do that and we get a successful hit, I may even do one person and keep trying on that one business until it is successful. 369 00:41:15,580 --> 00:41:23,580 That is probably what I am going to do. Once I do that and make them a bunch of money, I will start charging other people a lot more money. 370 00:41:23,580 --> 00:41:33,580 I will be able to say in my email, this is what I did to this one person, I can do it to you too. I will be making a lot more money. 371 00:41:34,580 --> 00:41:37,580 That is a way for me to start making money right now. 372 00:41:37,580 --> 00:41:53,580 Plus I will be learning a lot and getting out of my comfort zone a lot because it is hard to call people and email them. It is hard to go into their business and build a funnel for them. 373 00:41:54,580 --> 00:41:56,580 Once I do that. 374 00:41:56,580 --> 00:42:06,580 Alright, well to wrap things up, don't forget to download your favorite episodes and subscribe to the Ascend Momentum show. 375 00:42:06,580 --> 00:42:30,580 Before you guys leave, make sure to remember the Eagles.