February 2024 Monthly Update

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We last talked one month ago and right now I'm recording this on January 30th of 2024.

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So the last time we talked I had 48 subscribers and I was really just focusing on making the best

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video possible. But my main medium that I was doing that through was by editing the best

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video possible, making my editing super good. And I remember I was telling you guys I am going

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to be focusing on making my deep work better, like cultivating my deep work ability. And that's

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what I did. I spent pretty much the whole month making the best videos possible through editing.

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And I was also focusing on coming up with the best ideas possible as well because a bad idea

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will equal a bad video, but a good idea will equal a good video if and like the execution is less

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important if it's a good idea. And then I went on this whole journey over the past like week or two

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where I realized that I didn't even know who my dream customer was. I always said like seven

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months ago I read a book called dot com secrets. That was the first like business book that I read

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that actually taught like a lot of tactics and strategies relating to business. And I read that

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book and the first step literally the like the second chapter after the introduction the first

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step of the entire book is to come up with your dream customer. And I did do that I thought I said

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my younger self which is true but it's way too broad because my younger self could be

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fourth grade could be eighth grade it could be junior year it like all of those are completely

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different people like radically different people. So my younger self is not good enough like that

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is not good enough so I realized that I was sitting on the couch I was reading my storytelling book

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that I'm reading right now it's called the power of personal storytelling and

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in the beginning of the book he just said like well you gotta you gotta realize like when you're

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creating your stories you gotta think like who is the audience who is this for. And that's where

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it really made me question like do I even know who my audience is even though I'd seen many different

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prompts saying like who's your audience and I would always say my younger self and I never

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really thought anything else. But now I'm realizing I'm sitting there on my couch and I'm like oh I

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don't even know who this is for because I need to come up with like stories that are exactly for

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this person. So I was like okay well I gotta figure this out and I remembered that I was thinking like

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when did I learn about the dream customer. Well I remembered dot com secrets and I put

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dot com secrets up an attic with all of my other books because I'm only focusing on a few books

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right now. And so I literally just went straight away went up to the attic and grabbed dot com secrets

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and then I locked myself in my room with nothing but my book a journal and a pen

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and I just sat there answering all of the questions that he lists relating to the dream customer. I

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said like who was he what does he look like what are his goals ambitions aspirations all of these

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things I answered I it it took three hours I was sitting there for three hours on the floor on my

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tatami mat just coming up with my dream customer. And then after that I had like four or five pages

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full of notes about my dream customer in a journal and it was not consolidated enough so I spent

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another like half hour transferring it over to a single sheet of paper. And then after that I went

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to the basement and turned on my computer and went on to chat gbt and filled out all of the stats

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about this person and I told it to create an image for him and I got like a bunch of like

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crappy images that I didn't really like that I didn't like I turned out I described it wrong

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because I it's it that's a whole like it doesn't really matter. And so after like a couple back

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and forth between me and the AI I found the best I like got the best image that suits the person

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not the best but an image suitable for my dream customer. And so what I did was I printed that

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sheet of paper and then I took my sheet of paper with all the stats and then my sheet of paper with

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my with with the the the printed out image. So I took both these sheets and some tape and literally

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taped it up to my wall and if you have been following my videos or even my podcast you know that

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that I am extremely minimalistic with my room I get rid of everything if I don't use it every day

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or if it's not extremely essential or important. And so me taping a random piece of paper up on

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the wall is extremely uncharacteristic of me yet that's how important this is that's how important

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it was to take this first step and literally tape up a piece of paper of an image and a bunch of notes

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written down of my dream customer. So that was the game changer number one. This literally happened

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like maybe one or two weeks ago like right when I was starting reading this book the power of personal

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storytelling. And then after that I quickly realized that my dream customer does not want all of these

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highly edited videos. He does not want that. And I was like, well what does he want? He just wants

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and I went on this whole journey. I was like okay first I realized that he wanted the unedited

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stuff. He wanted like the raw unfiltered content like Hamza has been posting. He's got a second

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channel Hamza unfiltered and then like all kinds of people are doing this. And then I went to the

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park with my friend with two friends. They're both working on YouTube channels Franklin and Gorn.

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And before on this podcast I wasn't really comfortable sharing names but I just recently

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caught up on like the past two months of my friend Franklin's podcast and it only took like two hours

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or not even probably like an hour because I was skipping all the parts that I didn't want to listen

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to. And I realized that he was sharing my name also and I didn't feel like bad. I didn't feel like

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angry that he was sharing my name which gave me a real good confidence booster and pretty much

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gave me the green light to share his name because I feel like it's a lot more authentic if you

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share their names. And then so I'm sharing and then the reason why I shared Gorn's name is because

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I wasn't going to share his name but he started commenting on my YouTube videos.

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Like literally the videos where I say I am like here's my mentor or like videos where I posted a

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video thanking my mentor and I put it into a playlist on like feedback. Like mentor feedback

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or Gorn feedback I don't know. And so he commented on it so basically revealed him so that gave me

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the green light to share his name. And if they tell me that I don't they don't want their names

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then I'll not share it in the future but for now I'm comfortable sharing their names. So pretty

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much I go to the park with Gorn and Franklin and we haven't mastermind for an entire month at this

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point. Actually I haven't seen Gorn since literally like December 15th and I just saw him and this

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like we went to the park like two days ago. So I hadn't seen Gorn for literally over two months

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and Franklin I saw one month ago. This was a very good mastermind. We got so much information but I

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was kind of like fried and I didn't really take that much notes because I kind of had the thought

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process where I wasn't really getting much out of it during it but then I reflected a lot afterwards

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and came up to a bunch of conclusions and made a lot of connections. First there was one time where

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Gorn, my mentor, he was talking about how there's like hundreds of like Hamza clones and like a lot

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of people who are doing basically the same thing Hamza did and does and so he said that you got

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to figure out like what is going to differentiate you from the pack. Like what's going to make you

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different? Like because at that time I was not different and I still kind of am very similar

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to other people but so I was like at the time I wasn't really thinking I was like okay I gotta

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figure this out and then afterwards I realized storytelling. I was sitting in my room during

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my daily pondering session literally me sitting in my room with the lights off on the floor on my bed

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and just thinking for 30 to 40 minutes and I'm thinking well what what will make me stand out

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what differentiates me and I realized that is storytelling because lots of different memories

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caused this and one very potent one was Hamza stood out because of his storytelling. He actually

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said that he and his editor were in a brainstorming session together trying to figure out what made

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him stand out and Hamza thought it was like his leadership and all this other stuff but his editor

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Sam was very adamant that it was his storytelling. He just told very good stories very compelling

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stories and he told them well and then so I'm like okay storytelling and I'm like still thinking like

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it's all about storytelling. More and more as the days go by I realized that it really is all

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about storytelling. The only thing that matters like the only thing connecting us is storytelling.

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I came to the epiphany during that meditation that pondering session that

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YouTubers are just good storytellers. They're just good storytellers like yeah they have all these

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like Mr. Beast has all of these editing all of this like production post-production pre-production

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like he buys islands he has a lot of money all this stuff but he's just telling a story.

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At the very core of things he is just telling a story so the only difference like at the very core

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if you strip it to the extreme bare bones obviously there's a lot more differences between me and

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Mr. Beast but at the core of things the only difference between me and Mr. Beast is he is

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just a better storyteller he tells better stories and over the like that just makes so much sense

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to me so I realized that like YouTube success is just a matter of figuring out how to tell good

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stories figuring out what works what doesn't work how to tell it better all of these things so that's

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what I've been doing. Right away I looked up best books on storytelling there's a top five

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and I listened to all of his descriptions and I chose the two best ones that fit my current

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situation the first one was the power of personal storytelling and the second one was Unleash the

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power of storytelling which I was going to read Unleash the power of storytelling first

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but I chose not to because the power of personal storytelling just came first in the mail from

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Amazon so I started reading that and it absolutely changed my life for many different reasons and

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the first reason is I realized that I had a very like bad relationship with self-improvement because

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first of all a couple weeks ago I thought that all there was all like all my life was is once I

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started self-improvement I thought that my life started when I started self-improvement and then

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I realized that in this book he gave a bunch of activities actionable steps and one of them was

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thinking back to your childhood so I was just thinking very broad like what was my childhood

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like and I could not come up with very many memories it took a long time to start having

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the memories come in like literally hours of pondering but now I'm able to like think of a

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lot of things about my childhood and I realized that my childhood was not terrible I learned so

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many I relearned so many lessons from my childhood now and I'm able to share them as stories and I

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have I learned that video games were not actually the worst thing to happen to me it was actually

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probably one of the better things to happen to me and I also learned that I've been on self-improvement

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all my life I always thought that I was one and a half years old because that's when I started

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reading so that's when I actually thought that my self-improvement journey began but no it was

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it's not been one and a half years it's been 18 years my entire life I've been on self-improvement

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because I can think back to many different memories of me improving myself the first instance was

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when I like wanted to get good at soccer and I would play soccer all the time with my friends

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in elementary school and then another instance is when I like I am an introvert so I'm an introvert

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this is context I'm an introvert and I'm a shy person I've been like this all my life and

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it's getting better like I I'm not sure if I don't know enough about introvertedness to know if it's

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good or bad but I'm getting better at being less shy and also being like having less social anxiety

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so it's getting better but all my life I've been like an introvert and shy which I'm actually not

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sure now that I've been pondering my memories a lot I'm not sure if I've always been an introvert

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and shy because I was like the most popular kid in elementary school so I don't know but I've been

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I'm in like I have social anxiety and maybe I'm not even an introvert I don't know maybe it was just

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video games that caused it yeah that's that's some inner work that I got to figure out but

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middle school I'm walking around like this kid with social anxiety walking around selling chips

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trading chips for hot lunch walking up to a bunch of strangers like that was scary that was hard but

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I did it every single day because I wanted to I wanted to eat the hot lunch and I like I'd have

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to pay for it or I would have to trade for it that's basically what I had to do but that was

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another instance another instance was when I started working out and literally like I've been working

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out all my life but when I started working out for myself in like eighth grade and then like being

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intentional about going out just to work out and not just to play soccer and then I like and then

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soft or like freshman year sophomore year junior year senior year all these times like I had been

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on self improvement that's like that's another big epiphany I came to I've been on self-proven

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all my life and I get that's a huge confidence boost as well for me because think about it if you

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just assume and think to yourself like I've only been alive living how I want purposefully for one

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year that's going to destroy your confidence but if you're like oh yeah I've been improving myself

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my entire life and everything leading up to this point has been helping me for this good or bad

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then that's a huge confidence boost so I'm like realized that I have been on self-proven my whole

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life and storytelling is the next focus like I've been saying storytelling is my biggest focus

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and so I've been researching how to tell better stories I've been reading books I've been well

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actually I've only read one book so far but I've been reading I've been watching videos and I even

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have been after I got home from that session with Franklin and Goren I realized that I got to figure

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out who my competitors are so I was sitting in my room pondering again and I was like you got to

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figure out your competitors you got to figure out what they're doing and then you got to find your

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pocket that's literally what I wrote down I came up to that epiphany while I was sitting in my room

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in darkness and I wrote it down in darkness so then I was like okay in the morning that's what

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I'm gonna do that's my task for the next day find all my competitors figure out what they're doing

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and then find my pocket so that's what I did I woke up the next day and I found all my competitors

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not all of them but I found a lot of them and I created a google doc and I put a table down

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and on one column it was their their channel name and a link to their channel another column was

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their most popular video and then another column was notes about it and I found like eight or nine

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youtubers some had like one had 50k one had 150k and then the rest had like below 5 000 subscribers

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I'm talking about and so I basically go through and find all these people and I find I watch all

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their most popular videos because I'm not interested in their duds I'm interested in their best videos

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and I found out that all of their videos were just good stories all their best videos were just

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good stories they began the video with good story and then I wrote a lot of notes and then

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eventually while I was researching this I found another guy another self-improvement youtuber

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hoff he has like 3.8 000 subscribers and I watched his most popular video and it was insane literally

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is changing my life I'm not even kidding because his channel is the perfect case study for me

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he had he was getting hundreds of views before he posted his most popular video just like I am

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hundreds of views and then he posted his most popular popular video and it got 167

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thousand views so he 100x'd his view count 100x if I do that too if I 100x'd my view count

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from my most popular popular video I get 1.5 million views in one video so I was like how did

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this guy do it because it was no accident that the algorithm just promoted it to 167 thousand views

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no accident the algorithm does not make mistakes so I'm literally studying this video I completely

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disregard all of my other competitors and I'm only focused on hoff so I on this same google document

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I extend hoff's notes by literally like in two whole pages all of the other competitors I wrote

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like one sentence like oh they started their video with a good compelling story oh there's that

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and then hoff's notes literally extremely detailed I've pretty much memorized his intro he said

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he said for the past two weeks I have been in a rut now what a rut is is basically when

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you don't really get things done and I actually didn't say that quite right because he had a

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slight pause behind rut and that happened at three seconds and then he had a long pause with a thud

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on on the table after he said done like getting things done and then he thought like he basically

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said getting things done and he thud the table and so and that happened at like 18 or 19 seconds

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like I've literally been studying this video I discovered it I think yesterday or two days ago

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and I've already seen it it's like a seven minute video and I've already watched probably like

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like two hours worth of it maybe and I have so many notes and because this guy did not do it all

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like it did not happen on accident he has the perfect formula for at least to get 167,000 views

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without any editing and another reason why this case study is so perfect is because he had the

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worst camera quality and it was in portrait mode so it's literally like there's black spots on both

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sides like you know how when you take a picture on your phone in portrait mode there's like black

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strips along both sides of just nothingness because the picture is just taken in the middle

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that's exactly what his camera was doing his thumbnail was in portrait mode also which like

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his thumbnail was terrible his video quality was terrible so that means that literally the only thing

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that made his video pop off was his storytelling because he just told a story that's all that

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there was to it in that video and so I'm getting like hundreds of views and I'm I'm thinking like oh

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this guy literally popped off with nothing but a good story like the first 80% of the video was a

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story and then the last 20% of the video was the moral of the story and he did not say like that you

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should do it he just said listen up because this may help you because it helped me like that's

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literally all he said so I'm studying this guy and I've already practiced videos like

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like many I've already practiced videos and I'm already starting to change my videos to

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this formula because it he proved that it works and I was looking at his other videos like after

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he made 160,000 views on that video he posted another video and it only got 2.8 thousand views

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which tells me that it was a bad video and the only reason why it got 2.8 thousand views was because

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of the lingering effect from going viral all of these 2000 people went to they wanted to see his

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next video because his previous one was a banger so they wanted to see his next one so that was

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his opportunity to go viral again but he missed it because he didn't follow this formula which I do

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not know what the formula is but I am extrapolating the formula literally as the days go by and I've

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only been watching it for like two days and I'm not just studying I'm also implementing I am taking

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action on this formula and that is basically like why I'm studying Hough he is literally one of the

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best case studies for me right now another thing I want to talk about is over the past month I've

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been training myself to love the work like love the process and not the rewards which I am extremely

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glad and grateful I did because now I just do it for the work and I don't really I'm not really

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dependent on the rewards which I'm talking about rewards meaning the analytics like getting a high

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view count and then if I don't get a high view count then I don't get a reward so then there is no

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meaning or purpose for doing this which is dangerous if you fall into that trap so that's why

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I train myself for an entire month not to do that I made it a point not to look at analytics until

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six days after each video was posted and I did that and now I've trained myself to like the work

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so now I realized that okay I've trained myself through this mindset now it's time to actually

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like figure out what works and what doesn't and in order to do that I actually have to see the

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analytics at a pretty quick rate so I can apply it to the next video because before I was only

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seeing the analytics one week late by the time I already finished the next video so then I have to

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apply it to the next video so it'd be like I'd be on two weeks behind schedule two weeks delayed

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so that means that I was only able to learn from two weeks ago which is not good so now which but

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I it's worth it was worth it because I trained myself for that mindset so but now I am I'm all

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good and now I'm able to look at the analytics and not get completely bummed yes I feel a little

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sad if a video doesn't do that well but now I'm able to go into it with a sober mind and

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figure out like why it was wrong for example a most recent video that I posted called like

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Hamza's flawed self-improvement concept I thought that was my best video ever yet it's gotten like

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15 views ever since I checked the analytics this morning and that posted yesterday so it's been

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like a day it's a day old and it's gotten 15 views and I have a theory well actually I know exactly

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why it's not doing that well it's probably because my intro was bad it didn't follow Hof's method

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Hof just went straight into it and told the story my video took three minutes for me to get into the

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flow stay took three entire minutes to get into the flow stay so that is another reason so that

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means that I got two things to work on work on Hof's framework and then also train myself to get

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into the flow state right away and moving forward I have 92 subscribers didn't really make much

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progress over the past month on my channel I've I yes I did double my subscriber count but

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that's not that much I just added like yes I doubled but I only gained like 40 subscribers

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which is a lot but in the grand scheme of things it's not that much so if I only gained 40 subscribers

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again this next month I'm definitely doing something wrong so that is basically like where I'm at right

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now and moving forward I'm going all in on storytelling like the differentiator between

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me and the pack is my stories and the storytelling my ability to my story ideas and my ability to

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tell stories that is the differentiator that's what I believe right now I will see you guys

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next time next month actually