Podcast Available Anywhere: Ascend Momentum
July 4, 2024

July 2024 Monthly Update

July 2024 Monthly Update
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Ascend Momentum

I have 260 subscribers. I have stopped working on One Percent Dad. I am now pre-selling a course. I am focusing on growing my channel. My 'impossible' goal for next month is 500 subs.

Transcript
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I have 260 subscribers which means that I gained 32 subs over the last month and

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The month before that I gained 53 subscribers

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So I did not gain nearly as much as I did last month

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but I'll explain why because I

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Mentioned something in last month's video or podcast episode

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That I said I wasn't gonna reveal until next month and it was something crazy that I was working on

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So I'll talk about that in a moment

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But first I want to address the fact that last month I did say I was not that I didn't care about

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my subscriber count

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Which is true and not true because obviously I care about it because it's a vanity metric my status increases

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When I have more subscribers?

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and

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That's kind of like just the you know how it is

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But it also it just doesn't really matter the subscribers. It's just a vanity metric, which is why it doesn't I don't really care about it

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But for convenience, that's the metric that I am tracking in this podcast

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So that's what I'm going to continue to be tracking as well as money

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Because in today's episode I'm also gonna be talking about money

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so

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Last month I mentioned that I was working on something crazy that I wasn't gonna reveal and I don't know how many people were

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Just couldn't wait until this episode got released so you could hear that

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but

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what I was working on is

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studying a storytelling book called the hero with a thousand faces and

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That's just I explained that in last month's episode that storytelling is the thing I got to focus on

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But one time I heard about Malcolm X's story so

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He used to be illiterate and he couldn't read or write and then he was like a gang member

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He was a very

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dangerous person and I don't really know his story very much. I just know kind of like the outline but

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he went to prison and

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He basically taught himself how to read and write in prison and then he became like this world-renowned

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person super famous

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completely changed history and

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He was an amazing dude. He's an awesome guy

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but I

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Heard that he wrote down

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the entire

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dictionary by hand

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like he literally

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took out a pen and paper and

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copied down every single word in

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the entire dictionary and

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I'm pretty sure he also copied down the definitions as well like the entire dictionary that's like

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thousands of pays

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thousands of pages long and I think he did it multiple times also and

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And I heard that like the first time since he didn't know how to read or write the first time he did it

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It took literally the entire day to write the first page because he'd never written before so he didn't have like the muscle memory

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so

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that story I heard one time and

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I

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Did the same thing with the hero with a thousand faces. I wrote down

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Every single word in that entire book by hand

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In a book that I read before that called save the cat the guy said the author of that book said

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That the hero with a thousand faces is the best storytelling book out there

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And I also heard great things from the from Russell Brunson the author of expert secrets a book that I really liked

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So that's why I chose the hero with a thousand faces to write down the entire thing by hand and

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It took two weeks. I literally woke up every day

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Shower real quick and then went straight to my room

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from four o'clock in the morning until

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Literally like five o'clock in the afternoon. I was writing. I took a few breaks for

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Eating and a couple other things like snacks pretty much. I only took a break first for eating. That's it and

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The first week I did work out, but then I hurt myself

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So I didn't work out the second week just to rest and recover

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so I spent two entire weeks literally writing down the entire thing and I

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Got so much better at writing with my left hand because

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After writing for literally literal hours with your right hand it starts to cramp and it starts to get like arthritis

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I know I'm only 18 years old, but my hand was literally dying and

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I only took a break halfway through to spend the entire day

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Recording two videos. So I spent three days

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Working for pretty much the entire day also

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Recording two videos for the next two weeks. So that's what I did for two weeks straight

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Literally just wrote the entire book and I gotta be honest. I don't think it was very valuable

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I did not get much out of it to be honest the whole time I was questioning like is this even valuable for me right now

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But I'm I'm glad I did it for two reasons one the book talked a lot about religion and it gave me such a great perspective on

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that and then it also

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Increased my work ethic so much like that. I was literally skipping workouts skipping

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Eating I literally some days I woke up and wrote until like 11 o'clock

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So I wrote for like seven hours straight and then I ate a carrot

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And then I went back to writing and then later in the day I ate lunch or breakfast or whatever it is and

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Then went back to writing

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But I skipped workouts and diet or not diet meals

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for that and

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Some depending on where you like your goals in life that may actually sound like you're you don't have a great work

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That work ethic but right now my goals are entrepreneurship if you were to ask me a year ago even like six months ago

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It or if you were to look at my actions my actions. I never would have skipped a meal

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I'm always I always would have been bulking. I always I never would have skipped a workout

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But now my goal is literally just entrepreneurship. That's all that I'm focused on right now

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And so I am like unwiring my old identity. I'm letting go of my old identity of basically

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Requiring myself to work out every day requiring myself to bulk and eat enough food every day

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and I'm letting go of that and that is such a great

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Feeling because it's freedom. That's freedom and the thing is that it was not easy to get that mindset in the first place

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It was not easy to get to the mindset where I had to work out every day

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I had to eat enough food every day because I used to not be like that. I used to

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literally just starved myself until

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One o'clock in the afternoon because I was watching tiktok and playing video games all day

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That's how I used to be like and then I trained and I over the course of many years. I

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Began to develop the new identity and I let go of that original identity and that's what I realized

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It's all about it's all about letting go of your old identity so you can evolve further and

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In a couple months a couple years

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I'm probably going to be letting go of this identity of working all day because obviously you can't sustain that for very long and

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I'm young once I start getting older like in the in the 40s and 50s

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Obviously, I'm probably not gonna be able to manage that or maybe I will I don't know

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but that's kind of like the

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Thing that I did last month and

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That's why I liked it or that's why I'm glad I did it

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But I would not do it again with that particular book

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I would do something again like that with a different book for example save the cat

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I would rewrite that one chapter. There's one chapter called. Let's beat it out that I mentioned last month

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There's one chapter in that that I would rewrite literally every day for seven days straight

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If like if I had to do that activity again

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but

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Moving on from that. I want to talk about

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1% dad

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because that's the thing that I've been working on for the past three or four months and

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Here's here's the story around four months ago. That's when I started it and I

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Believed that was my new purpose

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And I gave it a real go. I sent traffic to that website for the past four months and

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People filled out the Google form or not Google form

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They filled out a survey on the website and I collected a couple emails

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and

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Here's the thing

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Not a single person

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Who gave me their email address was a dad

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except for my dad, of course, but

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That's the thing. I looked at the data and I realized that not a single dad was

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Sign up for this thing and

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The reason why one of the biggest reasons

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Or one of the big reasons why I actually wanted to do 1% dad was because when I made a video a while ago

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And I'll get to why I made that video in a moment

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But when I made this video a while ago, there was a dad who commented a very long and elaborate

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comment the most amazing comment I'd ever received and

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That's that basically

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Struck my passion and struck my inspiration. So I started to do that website and the reason why I made that video in the first place

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I'm not really sure if it's a good idea for me to share this

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But I just wanted to send a message I'm not gonna share details, but I

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Wanted to send a message to someone in particular and that's the the real reason why I started all that stuff and to be honest

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I didn't know at the time

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Actually, that's not true

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That's why I did all that so I wanted to send a message to someone in particular and

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That's basically it

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So that's all 1% dad

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I looked at the date I looked at the data and I realized that no dads want this and it's also another thing like I'm an 18 year old

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Kid no dad is gonna listen to me and that may be the resistance, but come on like

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whatever and plus I

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There's this exercise that I learned in transfer from and it's to figure out if your goal is yours or not

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And it's funny because as I was rereading transfer for the third time

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I was literally writing in the margins that this was my my path in life

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but I was just blinded by that

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Inspiration or the passion that I received from that comment that I talked about and plus

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I wanted to send a message to some person in particular and I'm keeping that vague for a reason

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but

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that is

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there's a exercise in Transurfing that

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teaches you how to

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Figure out if it's actually your goal or not and you you got to imagine yourself

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After you actually achieve the goal and then you observe your feelings. Is there tension or

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Is there

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relief or like

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excitement

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Because if there's tension after you actually achieve your goal well, then that's not your goal and

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I

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redid that exercise a

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Couple like when I was deciding to stop doing 1% dad and there was tension when I was

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visualizing my future after achieving my goal of

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making 1% dad

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good or big or popular

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There was tension. I didn't really think that that was my goal and so that's why I dropped it and

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That is where I

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I started like basically

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Questioning and thinking about where I wanted to take my channel in the future

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And so I left the 1% dad up for quite some time just because because I didn't I

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Didn't know where to take it take my channel yet

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and that's when I

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Was on YouTube and I don't really watch YouTube that much anymore

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but in the past every once in a while I get this very strong desire to

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Check out this one guy's channel and watch one of his more recent videos

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And this guy's name is Hamza and he's been very influential on my journey in life

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and

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This happened like a week ago where I had this super strong desire to just check this

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channel out and

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See what kind of videos are available?

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And so I read like the most recent videos and a lot of them

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I just didn't want to watch and then there was like two in particular where I just was like, okay

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I'm gonna watch these and they were both basically saying the same thing so

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It was

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He was basically sharing the same advice that I heard back in November because back on in November or December

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When I really started being serious about my YouTube channel

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I had heard the same advice from that same guy Hamza of

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How you're not an entrepreneur until you have a way for someone to give you money

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So if there's no way for me to give you my credit card

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like type in my information on a website and send you money then you're not an entrepreneur and so I didn't have a way for

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someone to pay me back in November and

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So I very quickly listened to his his advice and he said just get something up immediately ASAP and

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Then you're an entrepreneur and so I set up a

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booking service like a coaching service and then I

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Set that up and that was me being an entrepreneur

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But then very quickly I was like no delete this guy rid of it because I didn't want to be sitting

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Kind of like on the edge on the edge of my seat waiting and checking every day for people

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If they want to book a call plus I didn't really have any subs. So I felt like

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You are not just subs. I didn't have any skill in YouTube

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I still sucked and even now I still suck

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But I sucked away more back then than I do now and that's why I realized that okay

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I just got to focus on my actual skills and so I felt like

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Doing the coaching call would have just been a distraction because I would have been sitting at the edge of my seat taking away my focus

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Distracting me throughout the day

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So that's why I got rid of it

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many months later it is now

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July it's July but when I was in this story

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It was like the end of June so a week ago

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It's July 3rd right now when I'm recording this video. So around June

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28th June

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27th or whatever around that time I

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Watch that video again like it was a new video, but him basically sharing the same advice

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You're not an entrepreneur until you have something out and now I realize okay

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Well, I got some people watching me people commenting and I'm a little bit better at YouTube

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And I'm expecting my channel to start growing a little bit further. So let's just let's just go with it

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Let's let's create something and at that time I was already

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Making something in fact I was typing out a free guide for

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The new website that I was gonna create which was just basically 1% dad rebranded and it was targeting

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High school aged guys. That's what I was gonna make and it was gonna be like unlock your life or something like that

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The original name was like fix your life or recover your life or something like that something stupid and unlock your life may sound stupid

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Also, I don't even know but I was already writing that guy and I saw that video where Hamza said you're not an entrepreneur

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Until you have a way to get paid

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So I took his advice again, and I created the whole website. It took like three days

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He said it should only take an hour, but I wanted to do it at least well

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so I spent three days making finishing the guide and then I

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Recorded a video of me

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Speaking the entire guide like actually it's kind of like an audiobook of me reading the entire guide plus extra commentary and then I also

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Made an entire slideshow twice because the first video was terrible

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so I made an entire slideshow recorded the video and

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Create an entire website and it's at

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And it's called unlock your life. It's

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the domain is like unlock your life dot system.io or something like that and

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Eventually I want the domain to be like unlock your life.com or unlock your life here.com because someone already has that original domain

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But that's all whatever

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Basically, that's where I'm headed right now

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I am selling a course on my original offer was just to sell the course plus the extra bonuses of

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The free guide and then the free training which was like the two-hour video of me

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Reading out the guide that was gonna I was just gonna sell that course and it was a pre-sell

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So I didn't actually make the course

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So I was gonna sell it and then get someone who bought it to

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Fill out the Google form and I was gonna make the course based off of that

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But then I realized that a better option as I was falling asleep one night

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This is why I keep a journal next to me when I'm sleeping as I was falling asleep

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My mind was racing because I was really excited. I was getting all kinds of good ideas about my business

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And so I remember that there's this guy called Dan Henry who

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Who basically

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Presold a course for $1 so he charged $1 to pre-sell the course and then he said okay

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I'm gonna charge you $1 today to preach to so you can pre-order the course and then when it's ready

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I'll charge you the rest of the like $97

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That's that's kind of the inspiration behind this business idea that I had and I was basically just gonna charge $1

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For the entire course or not for the course instead of charging $1 for the course

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I was gonna charge $1 for a discount code for the course in the future

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So I was gonna charge a dollar so someone could buy a discount code a 35% off for a course

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That will be available in the future and then I

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Also, they were also gonna get immediate access to the bonuses of the guidebook and the training

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So that was my offer and I made that into a website. So that's where I'm headed right now

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And

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That is basically what I'm doing

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I'm

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Making YouTube videos and then I'm gonna have a call to action in every video saying go click the link down below and get yourself

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This course or something like that. So that's where I'm headed now to talk about

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Edutainment versus education because in there was another I mentioned earlier that I saw two

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Videos that I wanted to watch from the guy Hamza who gave me the advice

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The other video

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He explained that you should not make

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Edutainment videos, which is basically kind of like what I'm doing right now. It's trying to educate people but also having very

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entertaining type content so lots of cuts lots of fancy edits a

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Lot of b-roll footage like all basically just very addictive type of content

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And he said don't do that because it attracts the wrong type of person instead just make straight

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Enter straight educational videos of you literally just sitting in front of the camera and talking for like 10 20 30 minutes

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And here's the thing behind that

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And then I also want to say there was another person two more people one guy on this course that I this community that I'm a part of

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he said the same thing and then

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This guy Alex Hermosi he also said the same thing and he backed it with data

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He actually did

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entertainment style videos for a long time. He also did

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education style videos for a long time and

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Wait and

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Edutainment so it's like the combination of education and entertainment

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He did all three and he realized that that

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education type

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Help his business the most and they bring in the right types of people and he makes the most money off of that type

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And

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Here's why I'm going to not listen to any of them even though I do not know anything about business

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I have not made a single dollar online. I don't like I should listen to them. I'm probably an idiot

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I'm probably a fool, but here's the thing

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Hamza said

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I

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Make educational videos

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So that you don't build yourself a big audience which will cause yourself issues down the road

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and

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He said that if he was to start over he would only make educational videos

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But

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Credibility is a huge thing

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I'm an 18 year old kid

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No one wants no. I am not credible. I am

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I am credible for certain topics. For example, I know how to fix my life in high school.

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That's what I'm credible about. But your subscriber count and your view count actually adds a huge

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level to your credibility. And that's exactly what Hamza did. He did the edutainment style

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videos and he blew up. Now he has millions of subscribers. Now he is the man in self-improvement.

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And one of the guys that I mentioned who said to make educational videos, he said,

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you're not going to watch, if you want to learn how to improve your life, if you want to learn

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about self-improvement, you're not going to watch a random 12 year old on the internet.

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You're going to watch Hamza. And that should have discouraged me. That comment should have discouraged

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me because I'm the 12 year old on the internet making self-improvement videos. But here's why I

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didn't. Because I questioned why he even said that in the first place. Well, he said that because

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Hamza is credible. He has 2 million subscribers. So if I got more subscribers, I would get credible.

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And here's my proof. There's a guy who started YouTube, I think, 6 months before I did. His name,

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his YouTube channel is called Ruff. And he is in the same niche. And he is basically, I think he's

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one year older than me. So he would have been a senior in high school when I was a junior. He is,

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I think he's a sophomore in college right now. I don't know. Or maybe he's finishing freshman year

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of college. I should be going into freshman year. That's my track, but I'm not going to college.

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But whatever. This guy is one year older than me. Not much more credible than I am. Yet he has

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200k subs. And you know how much money he's making? Just off of his community. He's making 40 or 50

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thousand dollars. 50 thousand dollars. Because, well, I'm not going to say because he has 200 subs,

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but that definitely helps. He is very credible. And obviously those 200 subs are, he's driving

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traffic to that. So, but the point is that the, if I've heard people say no one wants to buy a

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course from a teenager, but that's just not true. Because this guy's making 50 grand. And he has a

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lot more viewers. So that's the, that's why I'm doing the course. That's why I'm doing

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edutainment. Because at least for now, edutainment, so I can build the audience so I can be credible.

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Hamza is the top dog in self improvement. Whenever you want to buy something in for self

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improvement, you go to Hamza. That's kind of like the mindset that the viewers have. Like, oh, what

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does Hamza have to say about this? He is the top dude. He's the most credible. Because he has the

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most subs. And there may, there's definitely other reasons like he's a great leader. He's, but the

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thing is he's a great leader. He has a lot of subs because he is a great leader. So basically,

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the, what I'm trying to say is if I build my channel and I build, and I figure out how to do

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YouTube, then I'll be credible. I'll be way more credible than I am now. So that's the whole rant.

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Now I want to talk about the competition that I'm running. So this was a random idea that I had

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where I just thought it would be cool. There's a guy called Eric and he has this thing where you

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can text a automated, you can text like him an idea for a YouTube video and he'll make YouTube

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videos out of the best ideas. And that is so cool because it's cool for the viewer, first of all,

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because then it you're included in the actual channel, you're literally a part of the channel.

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Plus it's cool for him because he gets free ideas. And that's basically outsourcing labor for free.

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Because it takes time to brainstorm ideas. And so here's what I'm doing. I randomly came up with

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an idea to include my viewers more. So more than just coming up with an idea. Because here's what

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I want. I want video ideas. I want great video ideas. I want to know what the viewer wants to

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watch. Plus I want to know about the struggles. So that first of all, my advice will be better.

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My content will be better. Plus eventually when I make my course, it will be better. So I can know

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the struggles even more. The more you understand your customer or viewer, the better you do. Also,

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and here's what I think my viewer would want. Here's what I think my audience would want to be

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a part of the video. And so here's the competition that I ran. Originally, this was not my idea.

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This idea evolved after I actually sent out the Google Form. And then I recreated the Google Form

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and then sent it again. Or edited the Google Form. And here's the idea. It's a competition amongst

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my entire audience to come up with the greatest video idea possible, be the most descriptive in

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your struggles and challenges related to that video idea. Or that area of your life. And create a

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scene, create the most creative scene to be included in a video. So what that means is basically, I am

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getting information from the viewer. And in return, they will be able to create a clip, like, or they

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will be able to design a clip for me to record and put it in a video and thank them and permanently

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cement them, cement their name in the channel, which would be a big deal, or which will be a big

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deal once this channel gets way bigger. Because imagine if you could put your name in a Mr.

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Beast video. And like before he blew up, and then he blows up and now your name is in there. That

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would be such a huge honor. So that's kind of what I'm thinking. That's my mindset right now. That's

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my thought process. Include the viewer's name in my video in return for video ideas. And even more

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importantly, I hear their struggles, I hear their challenges. That is the thing. I'm I think that this

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is a genius idea. And I'm really excited. And what I mean by design a clip is they basically get to

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explain a clip that I could record and include it in the video just like a less than 10 second long

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clip. So an example of a clip that I gave would be like me hanging or me sitting on a tree saying,

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thank you, blank your name for your help in coming up with this video idea. And then like and then

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while I was saying that I swing off the tree, like that would be a cool clip that would catch their

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attention and not be completely boring. But that's kind of what I'm thinking. The best clip wins. And

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it's not just the best clip I was originally going to do the best scene is what I called it, the best

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scene wins. But then I realized that then people would like be lazy on the video ideas and they

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would also be lazy on the struggles. And those are the things that I want. So I included the video

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idea and the struggles as a part of the competition. So the best video idea and the most detailed

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struggles and the most creative best scene wins. I think that this is a genius idea. And I'm really

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excited to see where it goes. And I actually I mentioned earlier that I actually created this

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form and sent it out before I even knew what it was going to be. And I just wanted to I just asked

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like, Oh, if if you give me a video idea, I'll mention your name and thank you for the video idea.

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I didn't include the scene. And then a couple hours later, I thought of actually a couple days

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later, I thought of including the scene and making it a competition. So the first I actually got

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somebody to respond for the first video idea. And as a result, I am making that video idea. Now,

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here's the thing. I was I actually came up with that video idea on my own. But it doesn't matter

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because I'm still giving credit. I didn't even get come up with it on my own. My my YouTube mentor

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and friend, he taught me the strategy of looking at your competition for video ideas. And which I

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heard of before and I actually tried but I was doing it wrong. And I didn't really like the process.

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But then I actually gave it my all this time. And I basically created a video about discipline from

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basically copying not copying but like borrowing like an artist. That's what it's called borrowing

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like an artist from like five different videos on discipline that all blew up. And so that video I

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was already going to make. But then I realized that this person wanted a video on discipline. So

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I'm going to thank this person in the in my video for that so that I can get more people to be aware

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of what's going on this competition. So that's the whole thing. And a couple months ago, I read a

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book called Ask. And in the first actually I only read half of it. The first half of it was just his

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life story. And he explained how he sets impossible goals and then works his butt off to try and

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achieve them. And then if he doesn't achieve it, whatever, because he made so much more progress

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than he would have otherwise. And a couple months ago, I actually did that on this podcast. I set an

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impossible goal for I think 200 subscribers. I was at like, maybe 130 or 120 subs at the time. And I

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did not make it. I got like 180. But I was glad because that was my highest subbed month. Plus my

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work ethic increased tremendously. So but then I didn't do it again. And I wasn't gonna ever again

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because I don't share my goals. I don't like sharing goals. But I think it would be cool,

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especially early on right now. I'm experimenting. I haven't found success yet. So it's really easy

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to experiment. Now is the time to experiment. So I'm going to set a goal, an impossible seeming

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goal, like the impossible, like this seems really impossible for me to happen in one month. I know

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that I know this is going to happen eventually. But I never would have thought it could have happened

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in one month. So that's why I'm going to set it for one month. My goal, my impossible seeming goal

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for this month is 500 subscribers by the time I record the next monthly update, which will probably

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be in August, third or something like that around there, maybe before, I don't know. But 500 subs is

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my goal for next month. So we'll see if I hit that. Peace.