Transcript
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It is March 1st, 2024, and it's been an entire month since I last talked.
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And with that, there has been a lot of changes.
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So first I want to talk about, I have 109 subscribers.
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I only gained like 11 subscribers since we last talked.
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There's a couple reasons for that.
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My theory was that as long as I just radically improve my storytelling, then I will, like
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that's all that will matter.
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However, my ideas started to go down.
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I started to come up with worse ideas.
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And the execution was just bad.
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There was no editing.
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So there was basically nothing to compensate for the bad background or anything.
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And that's, I think mostly the ideas were the thing that really made it worse.
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And so I was getting like, maybe less than 50 views per episode.
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And that leads me to the next thing.
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I want to talk about the mindset going on as an entrepreneur.
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Nobody wants, like, or not nobody, but a lot of people don't want to be an entrepreneur.
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However they do want the result of an entrepreneur, which is like a, if you do it right, you get
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to schedule your own time.
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You don't have to work as much.
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You basically get all of the fruits of the labor, which is like all the money.
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However, nobody really wants to do the actual process of becoming an entrepreneur.
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And what I've noticed and what I was prepared for is that it's a long, it's a long grind.
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Boy, excuse me.
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Shoot.
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I can't be doing that now that I'm actually posting these videos.
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It's a long grind to actually be able to become an entrepreneur or at least to become a successful
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one.
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But I started really focusing on this.
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I started the podcast in July of 2023.
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So it's been like eight months.
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July, August, September, October, November, December, January, February, March.
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Yeah, it's been like eight months since I have started my podcast and I have had zero results.
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In fact, I have not made a single dollar.
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So now a lot of people are going to want to actually push through eight months, much
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less years of having little results.
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However, the mindset that I'm going on with is, yes, I'm not seeing any results now, but
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that's what everyone else experienced.
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Every single person who was a successful entrepreneur or who is a successful entrepreneur, every single
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person who I've looked up to during my journey, they went through a period of nothing.
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They went through a period of seeing zero results, but they just kept pushing.
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There's a guy.
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I never really watched him.
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I've seen him before on YouTube, but he is very famous.
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His name is Aiden Ross and he's got like five million subscribers on YouTube.
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So he has success.
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He actually saw success and I saw one of his videos pop up on my feed the other day.
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And it was basically a video of when he was 18, when he was getting zero results, like
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no one was watching his stuff, just like how I am 18 and nobody's watching my stuff.
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He called it the grind mode.
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He said, when he was 18, before he saw any success, he said, you just have to go through
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grind mode.
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Every single up and coming artist or musician, they went through a period of seeing zero
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results of grind mode.
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They went through grind mode.
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And if you just push through, nobody else wants to do it, but if you push through, then you'll
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actually make it.
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And just seeing that just reminded me, like that was already kind of my mindset, except
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I really like how he worded it.
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He basically said grind mode.
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And that's kind of what I'm, that's what I'm doing, but then it also kind of made me
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second guess, because he said that he would regularly do 12 streams.
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Like he would be working for 12 hours a day.
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Me when I saw that a couple of weeks ago, I was working one hour.
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I was just practicing one hour a day.
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Yeah, I was doing like some other things, but reality in reality, I was only doing one
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hour of work every day.
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So I was like, man, I am not doing enough.
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So then I tripled my workload and I increased to three hours.
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And what I mean by work is just practicing because there's really one thing that's going
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to get me forward.
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And it's just how good I am.
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Yes, how good of videos I make will get me forward 100%.
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But the most important thing is how good I am.
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However, that's kind of the mindset I was going on with for the past couple of weeks,
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but I realized that the highest leveraged thing that I can do, the highest leveraged
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task that I can do is actually idea generation.
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Last month, I said that I'm going all in on storytelling.
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I said, storytelling is the only thing like if I can get so good at storytelling, I'll
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be able to be so like, I'll actually see success.
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And that's what I did.
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I spent all month just practicing my storytelling.
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In fact, I started a story vault.
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So it's basically where I have this journal where I just write down the name of a story
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and I have collected like 70 stories so far, at least 70 stories, probably even more than
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that.
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And after I've collected them all, I've spent the past two weeks, wrapping them out, literally
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sharing the same exact story at least a dozen times.
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I'm not even kidding you with you.
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It's like if somebody saw my life on a time lapse over the past couple of weeks, they
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would think that I am insane because I literally just come down to the basement at like six
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in the morning and look at my story vault and look at the story I left off at and share
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it.
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I've practiced telling that story even though I've already shared that story like 10 times
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in the past three days.
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But that's exactly what you got to do.
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Repetitions.
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A huge lesson I learned from playing video games was if you just figure out what the
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one thing or the if you just figure out like what the skill that you need to be good is
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and then figure out how to get as many repetitions of that as possible, then you'll get super
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good.
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In video games, I used to set up this like practice course where I would just get repetitions.
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Literally just do the same action time and time and time and time again for minutes.
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Literally just clicking the same button five times every second for minutes long.
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And that got me really good at the game.
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And that's kind of the principle that I'm applying to my own skills in real life.
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If I just practice my story telling, practice my communication skills, the way I speak my
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body language, if I practice all of these things, if I get the repetitions, then I will
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actually get so much better.
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And I did that.
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I spent three hours every single day for the past couple of weeks.
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It's only been maybe two weeks.
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I'm on here.
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I'll tell you exactly what practice number I'm at.
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I am on bulk number 37.
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I just finished recording bulk 37 this morning, which each bulk is a one hour and a half practice
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session.
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And I do two bulk practice sessions each day.
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And I've posted pretty much all of them on my YouTube channel.
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And that leads me to the next thing.
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I am no longer posting on this podcast.
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However, there are some normal practice ones, like normal practice episodes that I had scheduled.
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In the beginning of this month, I did a lot of normal practice.
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Like the episodes that you've been listening to over the past couple of weeks are just like
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practice number 22, 23, 24.
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All of these I actually recorded like an entire month ago.
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So you actually might be surprised depending on how much I actually grew or how much better
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I am at speaking.
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You might be surprised on how much better this episode is than the last one.
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And even the one that I'm going to post tomorrow because I have a few practice episodes scheduled
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in advance.
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In fact, I have all the way up until practice 81 scheduled.
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And I recorded that one on February 7th.
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And that's when I started a series of talking about the 100 most influential people.
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Yeah, don't worry about that.
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I didn't do that because I read the book and I realized that a lot of these people were
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scientists and I didn't really care for them.
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So just ignore those two episodes.
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But that is kind of what I'm doing now.
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I'm not going to be doing the practices on the podcast anymore because it's a waste of
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time.
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I literally have to sit here for 15 minutes every day waiting for all of them to schedule
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and upload.
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It's just too much time.
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I can either spend the time uploading a video, uploading like five videos every day, or I
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can spend that same time practicing.
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And I'd rather practice because the thing that's going to move me forward is practice.
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So that said, this podcast is going to cut down to once a month.
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I'm going to maintain these monthly updates so that next time you'll see me after March
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10th, which is the last practice episode post date.
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After that day, you'll see me on January, February, March, April.
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April 4th is when the next monthly update will come.
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So that's it.
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The podcast, it's just for me to document the journey.
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I'm not really trying to grow it because if I wanted to grow it, I know exactly what I
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had to do.
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I have to actually market it.
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I have to actually go on to other people's podcasts.
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I have to actually get other people onto my podcast.
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And I don't want to do that.
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I want to do the YouTube channel.
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The YouTube is my real focus.
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That's what's actually going to get me places.
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So I've been doing three hour practices because I thought the storytelling was the best.
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And I'm going to maintain the three hour practices.
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However, now I understand that storytelling is not actually the best because I've had
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plenty of videos that I posted that got like 10 views.
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Absolute garbage because it was a trash idea, garbage idea.
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So that's why, like I said earlier, the highest leverage activity that I can do is idea generation.
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Now let me explain.
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So in YouTube, there is a...
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Okay, so your idea determines your total addressable market, the TAM, the total amount of people
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that potentially could see your video.
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So your idea basically determines that.
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So let's say you're making a video on...
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Let's say you're making a video on water skiing.
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That's a outdoor sport.
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So that video idea would only address water skiers.
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However, let's say you made a video on outdoor sports.
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That would address way more people.
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Now I'm not saying one is better than the other because there's many different reasons
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why you should not do the outdoor sports one.
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However, how this applies to me is I was coming up with garbage ideas, ideas that no one really
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cares about.
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And so the highest leverage thing I can do is idea generation.
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If I can come up with an idea that has the largest TAM, then that will give me the most
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views.
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And that's where execution comes in play because I heard somebody say that your idea determines
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the TAM and the execution determines the percentage of people you actually reach.
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So let's say your idea has a potential view count of one million people, one million views.
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So you came up with that idea.
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Now it's time for the execution, which is recording, creating a thumbnail, creating
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a title, editing, and all the stuff in between, that is the execution.
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So now that you have this one million TAM, your execution decides or determines what
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percentage of that.
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So if you have a really, if you have perfect execution, which is impossible, you will get
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one million views on that video with perfect execution, not even the best people on the
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planet are able to achieve perfect execution because it's impossible.
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There's always something you can do better.
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So it's more realistic to have like a lower execution.
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So that's why like businesses, TAM is a known concept in business.
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That's why businesses never expect to actually reach the entire TAM.
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However, if your execution, my execution is pretty bad because I don't really, I'm a
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brand new YouTuber.
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I've only been posting on YouTube since November.
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It's only been like four months, so I haven't had as many repetitions as other YouTubers
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have.
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So my execution is going to be low, which means that I have to improve it.
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And in order to improve my execution, excuse me, in order to actually improve my execution,
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I have to actually get better every day, which I have been doing.
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However, it's a long process.
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That's why YouTubers go years without any results because they have to take years to
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get all the repetitions.
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So that's why what I'm trying to say is that, let's say I only get 1% better every day.
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That means my execution will get 1% better.
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So let's say right now it's at 10%, and then in a week it'll be at 11%, and another week
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it'll be 12%.
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That means that what I'm doing right now, spending three hours a day practicing my skills
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on being a YouTuber, that is only going to improve my view count by maybe a thousand
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or a couple thousand views per week.
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However, the reason why I say that idea generation is the highest leverage activity I could do
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is because if I find an idea that has not one million potential views, but a billion
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potential views, well then that will actually increase my views tremendously because my
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execution is going to stay the same.
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Let's say I have a 10% execution rate.
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So that means that I get 10% of the potential audience of that view or of that idea.
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So if I have a one million person view video, then my execution will only be 10% of that.
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I'm not good at math, so what is that?
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Like 10,000, 100,000?
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Yeah, 100,000 views.
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So if I have a one million view idea, then I'll get 100,000 views with my execution.
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Number five, a billion view idea and I have a 10% execution, well then I'll have a 100
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million view idea or a 100 million view video.
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So that's why idea generation is the highest leverage activity because there is little
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skill, yes there is skill involved in idea generation, however it's just a volume game.
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So if I just come up with 200 ideas, I'll find like one really good one.
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And that is exactly what Mr. Beast does.
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He spends hours coming up with ideas, maybe even days coming up with ideas and he comes
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up with the highest ham ideas possible.
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That's why his views or that's why his video is yet over 100 mil on every single video
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because he just has the best ideas.
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Yes, his execution is better than everyone else's, but it's also his ideas are the best.
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So that's why I know I've been repeating this over and over again, but idea generation is
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the highest leverage thing I can do just because I can come up with a great idea right now.
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But right now I can't really improve my execution skills tremendously.
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It takes a long time, like any skill.
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That brings me to the next thing.
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My videos were crap because I wasn't editing.
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They were just garbage and I was not proud of putting them on my channel.
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So that's why starting today, actually the video that I'm posting today, that one was
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actually edited and it's not even like that fancy of edits.
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It's just like simple camera changes like zooming in, zooming out and putting in some
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pictures and videos potentially.
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But I just want to have some edits so it's not like that garbage.
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And last month I talked about how I needed to find what differentiates me from everyone
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else.
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Like where's my pocket?
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What kind of, where, there's a huge market, self improvement market, but it's pretty much
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already taken up.
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Everyone is kind of struggling for some more views.
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All my competitors, they're all struggling to steal the eyeballs of the giants already
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in the space.
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So that makes me think, okay, well, I need to figure out what differentiates me from
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everyone else.
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Like what's my new opportunity?
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There's a concept in a book that I read called Expert Secrets.
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It's basically where a lot of people have a tendency to provide an improvement offer,
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which is basically like a better this, a better that.
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And those are garbage.
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Like those are basically how you're trying to compete with the already established giants
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in the field.
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Steve Jobs, he is an amazing improvement offer, or not an improvement offer, he is an amazing,
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amazing new opportunity creator.
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When back when people were listening to music on CDs or hard drives, all the CDs, I don't
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know how many songs a CD can hold, but for example, sake, let's say a CD can hold 10
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songs.
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A improvement offer back in the day for a CD would have been like a better CD that could
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hold 100 songs.
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Steve Jobs, he did not do that.
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He created a brand new opportunity.
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He knew that people didn't want a better CD or a better hard drive.
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He knew people wanted something different.
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So he introduced the, what is it called?
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Man, why did I just completely blank on what it's called?
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He introduced, oh, the iPod.
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He introduced the iPod, which is a completely new market.
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And that is like a extreme innovation.
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However, self-improvement is not an innovation thing.
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So that means that I have to figure out how to present my improvement offer as a new opportunity.
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Russell Brunson, he is the guy who wrote that book, Expert Secrets, that I'm talking about
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right now.
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He is a co-founder of a company called ClickFunnels, which is basically a website builder, like
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a drag and drop website builder.
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Now when he was creating that, like when he first introduced that, like that business,
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product, there were already a bunch of website builders out there.
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So his product in of itself was an improvement offer.
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However, he positioned it as a new opportunity by creating this new thing called Funnels.
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He basically popularized that, oh, our website builder can help you build a funnel, and it's
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not just a website builder, it's a funnel builder.
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And then he also said, he also weaved in his own frameworks for success into that.
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So that's how he created a brand new opportunity with an improvement offer.
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And I reread that book recently, and I learned what my new opportunity is.
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Self-improvement in of itself is an improvement offer.
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What I am offering my YouTube channel is an improvement offer.
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So fundamentally, excuse me, fundamentally, oh my gosh, I gave you some water.
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Man, my throat just got really dry.
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Fundamentally, my YouTube channel is doomed for success.
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Why?
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Because it's an improvement offer.
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I'm trying to do a better thing than all of the established giants are doing.
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And why come to me when you could just go to the person who already has the established
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audience, which is why I had to get a new opportunity.
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I realized that the thing that makes me unique in the market is that I escaped high school.
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I graduated high school early.
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There's not very many people online talking about that.
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So that's why I basically made that my new opportunity.
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Self-improvement but to escape high school.
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So that's kind of my new opportunity.
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And I gotta admit that I'm not really doing that great of a job like creating videos for
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it because it's tough.
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I created one video of how to escape high school, but it got two views.
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So I'm not really sure how to actually execute on this, but I'm figuring it out as I go.
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Now that's another thing.
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I have a dream customer.
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I have an established viewer that I'm making my videos for.
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However, as I am going about my days, I'm hearing stories about other people who are
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listening to my stuff.
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And so that's kind of tainting my idea of my viewer.
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So I find myself speaking to the person who I'm not actually making the videos for.
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And that is affecting the quality of the videos as well as the messaging.
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So I find that there's a concept in Expert Secrets called, actually I don't know if it's
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an Expert Secrets.
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I think it's in Traffic Secrets, which is one of the other books in that trilogy of books
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that Russell Brunson wrote.
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There are three types of customers.
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There is a cold audience who don't really know what you're doing.
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Actually, no, no, no, this is the wrong concept.
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There's three types of people, three types of customers in the market.
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There is a satisfied, so, oh wait, no, no, let me start with, there's a diehard, a diehard
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customer.
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You are never going to convince them to switch to your product because they are already really
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happy.
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In fact, they are a diehard about their own product and they're never going to switch.
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Those are the people that you should not target because you're never going to win them over.
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Then there's the satisfied and they're kind of happy with their product.
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They're also not like completely mad with it or completely excited about it.
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The only reason why they would switch to your offer is if you have a significant feature
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advantage or price reduction.
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And then there's the person who I am targeting, which is the frustrated.
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This person is frustrated with their own product and they are, usually they hand you money
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the second they see that you are offering them a new product.
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So you don't really have to do much marketing or much work to get these people because they're
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already frustrated about their own product.
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So they're easily able to move over to you.
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That's why I find myself kind of talking to the diehard a lot of the times.
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I'm talking to the person who is not really into self improvement is not really, is not
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really all into this stuff.
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Even though I should be talking about the frustrated, the person who is frustrated that they have
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to go to high school.
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So that's one issue that I'm worried folks don't, or that I'm like dealing with right
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now.
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And I want to talk about kind of what I'm working on right now.
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I've mentioned earlier that I've not made a single dollar.
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I've not made a single cent on like on my entrepreneurial endeavors.
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I made more money as a fourth grader, as an entrepreneur fourth grader than I have now
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when I'm actually taking it seriously.
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In fourth grade, I when I first started playing the saxophone, I memorized some Christmas tunes
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and I got my friend to come to the corner of the block at an intersection.
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And we basically just put a tip jar out and we put Santa hats.
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We were wearing Santa hats.
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It was during the Christmas season.
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And we started cranking out some Christmas tunes and got some tips.
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Like we made a lot of money that day.
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Someone gave us a $20 bill.
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That was in fourth grade.
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So I've made more money in one day as a fourth grade entrepreneur than I have in eight months
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as a full time high school.
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Actually not even high school anymore, but full time 18 year old entrepreneur.
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So that got to me over the past couple weeks.
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Like really got to me how I have not made a single dollar.
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And that's why I realized that I have not even had an offer out.
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The only focus that I've had was growing my channel, growing my YouTube skills.
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And I knew that was going to be a long game.
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It's going to take a long time to get good enough to actually be able to make some money
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on YouTube.
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But then I realized that I wasn't even putting out an offer.
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So that's why over the past couple of weeks, especially like three weeks ago, I posted
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a video called the gym was holding me back.
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And that video is basically just an entire sales letter to try and get people to buy
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a product.
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And I signed up for an affiliate market position.
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Like I signed up for a Amazon affiliate partner and that would allow me to earn commissions
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on the sales.
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However, it did not go as well as I thought.
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I got 2000 views on that video, 60 clicks on my link.
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So 60 people actually clicked on the link and zero sales.
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So it's going to take a little bit more effort or more time to actually earn money on that
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front.
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That brings me to the next thing.
400
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What if I just make ads?
401
00:28:29,320 --> 00:28:33,680
There's a thing called direct response marketing.
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00:28:33,680 --> 00:28:39,760
And Russell Brunson, the guy mentioned earlier about the book that I was reading of him,
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he is the king of direct response marketing.
404
00:28:42,440 --> 00:28:48,880
He is probably the best direct response marketing in the world right now.
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And he talked about how you basically create ads and target viewers target customers, whether
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they like it or not, you buy ads, you buy their eyeballs, and then they click on your
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link and they buy your product.
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And then you basically make a second sale.
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You basically keep them as customers through the brand.
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So the actual marketing, I don't remember the word he used, but the direct response marketing
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is to get the first click, to actually get a customer in the first place and then the
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brand, like your YouTube channel and the company brand, the personal brand, whatever, that
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is that role to actually heap that customer in your area and to actually make more sales
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with them.
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But that understood, I have just been focusing on the brand.
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I've just been focusing on my YouTube channel.
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And he said that it's actually really difficult, it's way more difficult to make sales just
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by using brand than it is to make sales through direct response marketing, which is why I
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picked a product, I picked an affiliate link.
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00:30:06,360 --> 00:30:10,360
Yes, I'm not really sure if this is like true direct response marketing because I don't
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have my own product.
422
00:30:11,880 --> 00:30:19,760
However, I picked my own product that I use in my own life that I could sell from Amazon,
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which is a gymnastics rings.
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And I also tried Tatami mat.
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00:30:23,640 --> 00:30:28,640
That was the first ad I made a couple of weeks ago of trying to sell it to time.
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But I didn't even get a single view on that ad, even though I bought a bunch of stuff.
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Doesn't matter.
428
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They didn't charge me anything.
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00:30:36,320 --> 00:30:41,280
So I used that money on a different ad, which I rerecord, I record a brand new ad.
430
00:30:41,280 --> 00:30:43,520
It's less than two minutes long.
431
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And it's a YouTube ad.
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So it's like one of those skippable ads in front of a YouTube video where you have to
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click skip after five seconds if you want to skip it.
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00:30:52,640 --> 00:30:57,400
And I recorded that trying to sell gymnastics strings.
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00:30:57,400 --> 00:31:02,280
And honestly, I think that was one of my best videos I've ever made because the music was
436
00:31:02,280 --> 00:31:03,880
just so perfect.
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The editing was so amazing.
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00:31:05,800 --> 00:31:10,240
And I just really am really proud of that advertisement.
439
00:31:10,240 --> 00:31:11,680
And I put it online.
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00:31:11,680 --> 00:31:14,200
I bought advertising for it.
441
00:31:14,200 --> 00:31:17,920
I actually paid real money to get some eyeballs.
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00:31:17,920 --> 00:31:21,440
And it cost, I have a $1.50 budget.
443
00:31:21,440 --> 00:31:24,400
So $1 every day I spent.
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00:31:24,400 --> 00:31:27,040
And I've spent $1.50 so far.
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00:31:27,040 --> 00:31:28,280
It's been live for like three days.
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I don't know why they haven't actually sent it to more people yet, but I've spent $1.50
447
00:31:35,040 --> 00:31:37,440
and I got 200 views.
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00:31:37,440 --> 00:31:44,360
However, the actual view count that they told me was 50 views and zero people clicked.
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00:31:44,360 --> 00:31:53,320
But with a 1% conversion rate on the actual video, then that means 1% of the people will
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click.
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00:31:55,080 --> 00:31:59,200
So then that means I have to have 100 views for people to actually click.
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00:31:59,200 --> 00:32:07,320
And then of that 1%, there's also a 1% conversion rate inside of that to actually get them to
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buy it.
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00:32:09,680 --> 00:32:11,840
That's with really conservative numbers.
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00:32:11,840 --> 00:32:19,440
If my salesmanship is my, if my sales skills are garbage, like 1% is garbage, I think.
456
00:32:19,440 --> 00:32:23,040
Which also makes me think that I'm probably not even going to make money off of this because
457
00:32:23,040 --> 00:32:27,400
with that, with those numbers, I have to spend like $10 to make like $2.
458
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I don't know.
459
00:32:29,000 --> 00:32:35,400
But honestly, I'm just really excited to see where it goes because I'm just curious
460
00:32:35,400 --> 00:32:38,920
how well it does.
461
00:32:38,920 --> 00:32:41,320
And that's basically what I'm working on right now.
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00:32:41,320 --> 00:32:46,080
Just making like the best videos possible, coming up with the best ideas, while also
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00:32:46,080 --> 00:32:51,720
actually trying to sell things and making ads and just experimenting with ads.
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See how that goes out.
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00:32:54,640 --> 00:32:57,160
That brings me to the last thing.
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00:32:57,160 --> 00:33:03,680
Ever since I started talking online, I've been really kind of holding myself back, holding
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back, kind of censoring myself.
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But lately, I've been getting really brave.
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I'm not sure if it's a good thing or it's a bad thing.
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I don't know, but I've been getting really brave with my voice.
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And I've also just been kind of getting a little frustrated too.
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So that's why some of the videos that I'm going to be posting in the future, starting
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with the one I'm posting today on March 1st, so that one is actually live by the time you're
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listening to this, the videos that I'm going to be posting in the future are going to be
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talking about what I actually think, attacking our culture and our society, while also trying
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to maintain a good will with the individual.
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I'm not trying to attack an individual.
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I'm trying to attack our culture, our society, how it's normal to be unhealthy in our society.
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It's normal to spend hours just consuming garbage media.
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Why?
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Because I was in that position.
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I grew up in our society and I grew up learning or watching TikTok, looking on social media
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for hours.
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And it destroyed everything about my existence.
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I was so miserable.
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My mental health was garbage.
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I literally just felt worthless.
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I felt like a piece of garbage.
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And that's exactly what our society calls normal.
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And that's exactly what our society is preaching for us to do, maybe not through the actions,
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or maybe not through the words.
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Through the words, society is saying that this stuff is bad.
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It's no secret that junk food is bad for you.
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It's no secret that it's bad to scroll on TikTok for hours every day.
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This is no secret.
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Society says that it's bad for you, yet through the actions, society is telling you to do
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these things because everyone does this.
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And it's really bad for our health.
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It's destroying our future.
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And that's what I've been really thinking about for the past couple of years.
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And I've just started to pick up the courage, eight months into this.
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I've started to find the courage in myself to actually start talking about this because
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it's a sensitive topic and I could get in some trouble.
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Not gonna lie, I could get in some trouble.
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I could pull myself into a bad situation by talking about this stuff, but it's what I
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really care about.
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It's what I'm passionate about and it's what I want for the future.