Podcast Available Anywhere: Ascend Momentum
Feb. 6, 2024

Practice #48 - My Entrepreneurial Journey (Longer Than I Thought)

Practice #48 - My Entrepreneurial Journey (Longer Than I Thought)
The player is loading ...
Ascend Momentum

I have been an entrepreneur FAR longer than I thought.

Transcript
1
00:00:00,000 --> 00:00:20,800
Recently, I always thought that I was starting my entrepreneurship journey when I first started

2
00:00:20,800 --> 00:00:27,720
my podcast, or at the very least in those at least couple of weeks prior to that, like

3
00:00:27,720 --> 00:00:33,680
that summer. This most recent summer, summer of 2023 is when I thought that I had started

4
00:00:33,680 --> 00:00:41,000
my entrepreneurship journey. But I've been doing this. I've been really taking storytelling

5
00:00:41,000 --> 00:00:48,880
seriously lately. And in this book, The Power of Personal Storytelling, he gives actionable

6
00:00:48,880 --> 00:00:53,880
steps at the end of every single chapter. So he gives like an exercise to do at the

7
00:00:53,880 --> 00:00:58,800
end of every single chapter. And I told myself, I wasn't going to move on to the next chapter

8
00:00:58,800 --> 00:01:04,840
until I complete the actionable step, because I have a tendency to be addicted to reading.

9
00:01:04,840 --> 00:01:08,520
I told my friend this over the summer, and that was the first time I'd ever like said

10
00:01:08,520 --> 00:01:12,800
that. And that was the first time I came to realize that I was addicted to reading because

11
00:01:12,800 --> 00:01:19,040
I was into reading so much over the summer that I didn't even take action. I was just

12
00:01:19,040 --> 00:01:22,720
reading, reading, reading. And I told him I was addicted to reading. So I said, I'm not

13
00:01:22,720 --> 00:01:31,120
going to read until I get 10 leads at the time I was working on a lead magnet and a funnel.

14
00:01:31,120 --> 00:01:38,560
And I failed. Over the summer, I did fail that quest. I failed within like two days.

15
00:01:38,560 --> 00:01:45,880
So it was not that it was, I didn't even try to be honest. And so I'm like asking myself

16
00:01:45,880 --> 00:01:54,920
like, what do I need to do to take action? Now lately, taking action has been a lot easier.

17
00:01:54,920 --> 00:02:01,880
And I've been a lot better at it because I am actually passionate about what I'm doing

18
00:02:01,880 --> 00:02:08,760
now. Whereas before I wasn't really sure what I was trying to do. I was just kind of aimlessly

19
00:02:08,760 --> 00:02:14,640
doing whatever I wanted. But now I'm pretty confident that this is what I'm going to be

20
00:02:14,640 --> 00:02:26,400
doing for months to years to come. And what I'm, so coming back to the story, I thought

21
00:02:26,400 --> 00:02:34,280
that I began my entrepreneur journey last summer, like six, seven months ago. But like

22
00:02:34,280 --> 00:02:38,200
I said, I've been doing a lot of exercises for storytelling. And one of the exercises

23
00:02:38,200 --> 00:02:46,480
was to try and remember your childhood. So lately over the past week, I've been pondering

24
00:02:46,480 --> 00:02:53,440
my childhood a lot. And I came to a lot of conclusions and I came to a lot of epiphanies

25
00:02:53,440 --> 00:02:59,880
and I learned a lot of things that I talked about over the past couple episodes. But what

26
00:02:59,880 --> 00:03:05,800
I want to talk about today is I didn't just start my entrepreneurship journey. I've been

27
00:03:05,800 --> 00:03:13,960
an entrepreneur my entire life. And shoot, I was gonna, I wrote down all of the things,

28
00:03:13,960 --> 00:03:20,040
all of the things that I did throughout my life as an entrepreneur on a sheet of paper

29
00:03:20,040 --> 00:03:24,440
upstairs. It's in my journal upstairs and I was going to bring it down here and read

30
00:03:24,440 --> 00:03:29,040
them all to you. But I forgot and I already started recording. So I'm just going to try

31
00:03:29,040 --> 00:03:34,880
and remember pretty much the first thing that I can really remember doing as an entrepreneur

32
00:03:34,880 --> 00:03:42,680
was when I was in like elementary school. I was really into makers, which is like donut

33
00:03:42,680 --> 00:03:50,120
maker, ice cream maker, and then like all the different makers. So we put like me and

34
00:03:50,120 --> 00:03:58,600
my sister saved up money and we convinced my mom to buy us a bunch of makers. And this

35
00:03:58,600 --> 00:04:05,720
one maker in particular, well actually before I even started this, let's go back. The original

36
00:04:05,720 --> 00:04:12,960
entrepreneur journey that I had was a lemonade stand. Classic, right? Everyone has that.

37
00:04:12,960 --> 00:04:19,200
I remember setting up a table in front of my house right next to the sidewalk and just

38
00:04:19,200 --> 00:04:27,160
sitting there for hours waiting for people to walk by. And we probably made like $40

39
00:04:27,160 --> 00:04:32,600
total over the course of like a lot. We were sitting there for hours. It was not a very

40
00:04:32,600 --> 00:04:39,600
good business model. And we did that for days also. We didn't just do that once. We did

41
00:04:39,600 --> 00:04:47,360
that a lot. And then we got into makers. Like I said, we got into like donut machines, ice

42
00:04:47,360 --> 00:04:57,720
cream machines, all kinds of making machines. And my specialty was donut machine. So what

43
00:04:57,720 --> 00:05:02,000
I ended up doing was I got really good at making donuts. I found a good recipe and I

44
00:05:02,000 --> 00:05:06,680
started making them a lot. And we would eat them and I would give them to like my parents

45
00:05:06,680 --> 00:05:13,760
to sample. And it was like this tiny donut machine. It was like, it didn't make full

46
00:05:13,760 --> 00:05:20,280
sized donuts. It made the shape of a full sized donut. It's like the circle, but it

47
00:05:20,280 --> 00:05:26,680
was like the size of a munchkin. So it's like smaller than my fist, but the size of

48
00:05:26,680 --> 00:05:34,080
a donut. So it's like a circle. But so I get good at making these. And this one summer

49
00:05:34,080 --> 00:05:43,120
is my friend's block party. So I'm like, I see an opportunity here. I see an opportunity

50
00:05:43,120 --> 00:05:50,480
to make money. And I, my friend invites me to his block party and I decide to make a

51
00:05:50,480 --> 00:05:56,640
bunch of donuts. So me and my friend make a bunch of donuts and we like stack it all

52
00:05:56,640 --> 00:06:07,280
up and we bring them to the block party because bring the goods to the market. And we brought

53
00:06:07,280 --> 00:06:12,240
all of these donuts and we like walked around and tried to sell. We made like, we made like

54
00:06:12,240 --> 00:06:19,920
one or two sales. It was pretty slow. And then we found something. We found someone.

55
00:06:19,920 --> 00:06:28,240
We found our hyperactive buyer. He was someone who came right up to us and then bought like

56
00:06:28,240 --> 00:06:33,080
three donuts. And then we're like, Oh, do you want more? And then he like went back

57
00:06:33,080 --> 00:06:36,680
to his parents to get more money and he came back for more. And we're like, Oh, do you

58
00:06:36,680 --> 00:06:43,720
just want to buy everything? And so we sell him, he sells us out. Like he bought our entire

59
00:06:43,720 --> 00:06:49,680
stock of donuts. So we probably made a decent amount of money that day, like $40. It's a

60
00:06:49,680 --> 00:07:00,400
lot for elementary school kid. And so we make these donuts, we sell it out. That was like

61
00:07:00,400 --> 00:07:07,880
my first instance of, or that was one of my earlier instances of entrepreneurship. And

62
00:07:07,880 --> 00:07:13,920
I have lots of different times. I like I said, I listed out all of the things that I could

63
00:07:13,920 --> 00:07:19,240
remember. And it took up the entire page. So like a few of them that I can remember right

64
00:07:19,240 --> 00:07:29,200
now are freshman year during COVID. I wanted to get rich online like everyone did. And

65
00:07:29,200 --> 00:07:34,840
so I was trying to learn how to code a game. I wanted to my thing at the time was I thought

66
00:07:34,840 --> 00:07:40,400
that I could it would make me a lot of money to program a game. So that was what I was

67
00:07:40,400 --> 00:07:47,040
into. I like did a lot of research on how to program and what were the best programming

68
00:07:47,040 --> 00:07:53,520
languages. And I ended up deciding C sharp was the one that I wanted to do. And at the

69
00:07:53,520 --> 00:07:59,520
time I only had a Chromebook, a school Chromebook, I didn't have a computer or anything. I had

70
00:07:59,520 --> 00:08:07,360
an Xbox, but that's that's nothing like that's not going to work for this. So I had to basically

71
00:08:07,360 --> 00:08:13,960
I figured that I was planning on getting a PC soon, because I had some money saved up.

72
00:08:13,960 --> 00:08:18,280
And this was actually one of my early reasons why I got my PC. It's the one right there,

73
00:08:18,280 --> 00:08:26,120
the one that I have on my desk. And so I save up all my money for this PC. And I realized

74
00:08:26,120 --> 00:08:34,080
that this is not a limiter. Like the fact that I don't have a PC is not a limiter, because

75
00:08:34,080 --> 00:08:41,200
I can still learn all of this stuff on my Chromebook. And so what I do was this was

76
00:08:41,200 --> 00:08:48,680
during the pandemic. And so we're in e learning. And we're also in hybrid. So my school, during

77
00:08:48,680 --> 00:08:53,400
my freshman year had a hybrid thing. So we would go online for most of our classes, but

78
00:08:53,400 --> 00:09:01,100
then for like a third of the time, we would be in the building. And so I just remember

79
00:09:01,100 --> 00:09:09,600
sitting in my study hall in the back, literally just scribbling notes, learning about programming

80
00:09:09,600 --> 00:09:16,600
on my journal on my notebook. And so that's basically what I did. And I didn't really

81
00:09:16,600 --> 00:09:24,640
get very far, because I like lost mo I lost like, I don't I think it was just because

82
00:09:24,640 --> 00:09:33,280
lack of discipline and lack of like true passion for it. And then I did a lot of different

83
00:09:33,280 --> 00:09:42,520
things. So one of the big things I can remember also is in middle school, I would I wasn't

84
00:09:42,520 --> 00:09:48,240
the rule in my household was we had to pay for our own lunch if we wanted to get hot

85
00:09:48,240 --> 00:09:55,000
lunch at school. So we had to pay for with our own money. But my mom would go shopping

86
00:09:55,000 --> 00:10:02,880
for food. If we so she would pay for food if we packed our own lunch. And me being lazy,

87
00:10:02,880 --> 00:10:07,720
I didn't want to pack my own lunch. And also it was a point that the school hot lunch was

88
00:10:07,720 --> 00:10:16,440
really good, at least at the time. And so I figured out a solution. I was like, Oh,

89
00:10:16,440 --> 00:10:23,600
okay, well, I want the hot lunch, but I don't get it for free. Like, I'd have to pay for

90
00:10:23,600 --> 00:10:29,040
myself like I wouldn't get it paid for by my parents. But then I identified that a lot

91
00:10:29,040 --> 00:10:34,320
of my friends got their parents to pay for their hot lunches for them. And then I also

92
00:10:34,320 --> 00:10:40,080
figured out what they wanted that I had. So they wanted snacks, they wanted chips, they

93
00:10:40,080 --> 00:10:45,920
wanted like applesauce packets, they wanted all kinds of snacks. And they didn't have

94
00:10:45,920 --> 00:10:50,240
that their parents wouldn't buy that stuff. But my parents did my mom would buy like the

95
00:10:50,240 --> 00:11:00,160
big, big box from Costco of like chips of snacking chips like hot like Doritos, Lays,

96
00:11:00,160 --> 00:11:06,720
all that stuff. And she would also buy like applesauce packets that I could trade. So

97
00:11:06,720 --> 00:11:12,240
I basically made a bunch of deals, I would bring a bunch of applesauce packets and a

98
00:11:12,240 --> 00:11:18,600
bunch of chips with me to school. And then in the early days, I would walk around trying

99
00:11:18,600 --> 00:11:23,480
to find customers, I would literally just walk around with my chips and my applesauce

100
00:11:23,480 --> 00:11:27,960
packets right at the end of the hot lunch line, like right when they got their food,

101
00:11:27,960 --> 00:11:33,280
I'd be like, Hey, do you want to trade like two chips for your lunch? And I made a lot

102
00:11:33,280 --> 00:11:39,800
of deals. I remember like a lot of times, I never went hungry, by the way, I never I

103
00:11:39,800 --> 00:11:46,960
would only bring chips to school. And I didn't like chips. So I wouldn't eat them myself.

104
00:11:46,960 --> 00:11:54,880
I made a risk every single day to rely on my customers to pay for me like to rely on my

105
00:11:54,880 --> 00:12:00,120
customers to provide lunch for me, because I didn't like chips. I didn't eat them. I

106
00:12:00,120 --> 00:12:06,760
didn't like them. And they were gross to me. So every single day, I always made a deal.

107
00:12:06,760 --> 00:12:12,840
Like I would always get a lunch. Now, some days I got a lunch for like one chip. And

108
00:12:12,840 --> 00:12:18,480
other days I had to trade like three or four chips depending on like other people's desires

109
00:12:18,480 --> 00:12:25,320
at the time. And I built up a clientele. I remember at my the peak of my business, I

110
00:12:25,320 --> 00:12:32,440
had like two or three regular purchasers. So every single day, I would bring like, I

111
00:12:32,440 --> 00:12:36,200
had a deal with them, I had like a regular guaranteed rate with them. So I would trade

112
00:12:36,200 --> 00:12:41,320
like two chips for one lunch guaranteed every single day, which the normal price was one

113
00:12:41,320 --> 00:12:46,760
chip per lunch for other people. But since these guys were my regular, I paid them more.

114
00:12:46,760 --> 00:12:50,880
So it was like a whole thing that I had going on. And then sometimes other people would

115
00:12:50,880 --> 00:12:56,360
just see that I had chips and they'd offer me money and I take it. And it was this whole

116
00:12:56,360 --> 00:13:00,880
like whole thing. And I remember at the end of the year, I had to clean out my locker

117
00:13:00,880 --> 00:13:07,640
and there was literally mice in my locker and like a bunch of chip dust everywhere because

118
00:13:07,640 --> 00:13:12,160
like a bunch of chips exploded. It was not a good site. And there was actually a mouse

119
00:13:12,160 --> 00:13:23,320
that ran out of my locker when I opened it. So that was that. And that like, that was

120
00:13:23,320 --> 00:13:30,560
one of another of my entrepreneur endeavors. And also I got pretty good at that. I went

121
00:13:30,560 --> 00:13:38,840
on a this was all during middle school, by the way, I went on a field trip to it was like

122
00:13:38,840 --> 00:13:46,520
overnight field trip over the weekend to amusement park to Cedar Point, it was out

123
00:13:46,520 --> 00:13:50,440
of state. So we had to drive all the way down and we did it because it was like we were

124
00:13:50,440 --> 00:13:58,880
in a competition, we played the competition and then we went to the amusement park. And

125
00:13:58,880 --> 00:14:05,240
I just remember my mom gave me like $40 for the whole weekend, which would provide like

126
00:14:05,240 --> 00:14:12,600
all of my food. And I did pack a lunch also. So I really it was just $40 for just the park,

127
00:14:12,600 --> 00:14:19,560
which is a lot of money because I mean, the park food is expensive. So I remember I went

128
00:14:19,560 --> 00:14:24,880
to the park and I bought all my food that I wanted. I did not hold back because I was

129
00:14:24,880 --> 00:14:33,120
given $40. So I bought like a big massive nice burger, I bought a bunch of other like

130
00:14:33,120 --> 00:14:39,840
fruit, fries, all kinds of stuff. I like pretty much spent nearly all my money. And at the

131
00:14:39,840 --> 00:14:47,320
end of the day, I remember I only had like 10, maybe $10 left. And what I did was I was

132
00:14:47,320 --> 00:14:53,920
like, okay, I see an opportunity here, a bunch of people on the bus ride home are gonna want

133
00:14:53,920 --> 00:14:58,640
a snack, but they're not gonna have any money because they're gonna they probably all spent

134
00:14:58,640 --> 00:15:06,920
all their money already. So I can take or not okay, not that they probably didn't realize

135
00:15:06,920 --> 00:15:12,480
that they're gonna have to sit in a bus ride without any food. And they probably saved

136
00:15:12,480 --> 00:15:17,920
a bunch of money for the bus ride home, which wasn't until the next day. But I was gonna

137
00:15:17,920 --> 00:15:24,920
take advantage of the fact that everyone was tired from an entire day of playing our instruments.

138
00:15:24,920 --> 00:15:29,720
We played in a competition in the morning. And then we went to an amusement park in the

139
00:15:29,720 --> 00:15:34,080
entire afternoon and we didn't leave to like late at night. And so I was gonna take advantage

140
00:15:34,080 --> 00:15:43,320
of a bus full of tired middle schoolers that want like food. And they all have money because

141
00:15:43,320 --> 00:15:49,600
they save they save it for the bus ride home, which they're gonna have to pay for food on

142
00:15:49,600 --> 00:16:01,680
the way home. So and I had like $10 left. So what I did was I went to the store, like

143
00:16:01,680 --> 00:16:09,280
the candy shop, and I bought these like gourmet starbursts. Oh, high juice, they're called

144
00:16:09,280 --> 00:16:14,800
high juice. And they're basically like starbursts, but like gourmet and fancy. That's what I

145
00:16:14,800 --> 00:16:24,440
like to think of them as. And I buy like a few packs of these. And there was I like

146
00:16:24,440 --> 00:16:30,600
walked around the bus, think of a coach bus like, is that what it's called? It's like

147
00:16:30,600 --> 00:16:36,440
a nice bus like you know, the buses that have like recliners and have nice seats. And then

148
00:16:36,440 --> 00:16:40,720
there's an actual bathroom in the bus also. That was the bus we were sitting at. So I

149
00:16:40,720 --> 00:16:47,960
was walking up and down the aisles, like basically advertising the product. And not really many

150
00:16:47,960 --> 00:16:53,000
people wanted it. But there was one dude that really wanted it. He was like, give it to

151
00:16:53,000 --> 00:16:57,040
me for free, give it to me for free. I really want it like he really wanted it. But I held

152
00:16:57,040 --> 00:17:03,120
off I didn't give him anything for free. And eventually, he broke down and he bought my

153
00:17:03,120 --> 00:17:10,920
entire supply. And I was not cheap with it. I was selling for $1 each, each tiny little

154
00:17:10,920 --> 00:17:15,400
packet. So you know, a starburst like that tiny, like the starburst is about the size

155
00:17:15,400 --> 00:17:21,580
of your thumb. I was selling each high juice for $1. So tiny little things. I was over

156
00:17:21,580 --> 00:17:30,160
selling extremely. And this guy bought me out and I ended up coming home. I left for

157
00:17:30,160 --> 00:17:37,560
that field trip with $40. And I remember coming home with like $37 and like 23 cents. So that

158
00:17:37,560 --> 00:17:45,960
was another very successful entrepreneur endeavor. And then another thing that I was working on

159
00:17:45,960 --> 00:17:53,600
last winter was trying to figure out how to code websites. Because I thought I wanted

160
00:17:53,600 --> 00:18:00,000
to build my own business online, but I didn't want to have to outsource for a website builder

161
00:18:00,000 --> 00:18:05,360
and I wasn't aware of like click funnels or anything like that. I just thought that you'd

162
00:18:05,360 --> 00:18:13,200
have to build it yourself if you want to actually done how you want it. And that was that went

163
00:18:13,200 --> 00:18:17,880
well for like a month. I actually got pretty decent at building websites. Like I could

164
00:18:17,880 --> 00:18:26,600
actually style it pretty well. And I was practicing at school also like on my school Chromebook

165
00:18:26,600 --> 00:18:31,920
there was a website it was like code dev or I don't I don't know what it's called but

166
00:18:31,920 --> 00:18:40,280
I forgot what it's called but I was using that and I was basically able to code an entire

167
00:18:40,280 --> 00:18:50,120
website from that. That website on my Chromebook. So that was another entrepreneurial endeavor.

168
00:18:50,120 --> 00:18:57,760
And eventually, I kind of realized that I was kind of dumb. And now I'm focused over

169
00:18:57,760 --> 00:19:02,160
the summer I started focusing on the podcast. And I realized that no one's going to discover

170
00:19:02,160 --> 00:19:08,040
me just on the podcast. So I wanted to focus on YouTube shorts and TikTok. And then I realized

171
00:19:08,040 --> 00:19:15,160
that I wasn't really I didn't really want to target those people. Like those weren't

172
00:19:15,160 --> 00:19:19,760
really the people like the people watching my YouTube shorts and TikToks were not really

173
00:19:19,760 --> 00:19:25,280
the people that I wanted to target. And also it wasn't really building the type of relationship

174
00:19:25,280 --> 00:19:30,200
that I wanted to build. Like long form builds a much more intimate relationship than just

175
00:19:30,200 --> 00:19:39,360
like a two 20 second TikTok. And eventually I decided to just go all in on the long form

176
00:19:39,360 --> 00:19:45,360
on YouTube and just making the best video every single day. And that's a whole story

177
00:19:45,360 --> 00:19:49,760
on how I came to that conclusion, which I haven't actually worked out that story in

178
00:19:49,760 --> 00:19:57,600
my head yet. But the one of the big changers was after I made like my third episode, I

179
00:19:57,600 --> 00:20:03,760
went on a vacation to the Dominican Republic. And I was thinking to myself, how can I like

180
00:20:03,760 --> 00:20:08,000
what what how can I move this YouTube channel? Like where do I want this YouTube channel

181
00:20:08,000 --> 00:20:13,080
to go? And the one of the biggest epiphanies that I came down that I wrote down in my journal

182
00:20:13,080 --> 00:20:22,200
was just make videos that I would actually watch like make videos that I would actually

183
00:20:22,200 --> 00:20:28,320
watch because at the time I was extremely selfish. I was not really spending that much

184
00:20:28,320 --> 00:20:33,400
time. And I was just putting out a bunch of garbage, like all those like literally every

185
00:20:33,400 --> 00:20:42,560
single podcast episode, like the first 100. So podcast episodes were all garbage. And

186
00:20:42,560 --> 00:20:48,600
even like these recent podcast episodes, I don't consider very good because I just see

187
00:20:48,600 --> 00:20:56,000
them as practice. I am this podcast is purely practice for me. Like I'm literally just practicing

188
00:20:56,000 --> 00:21:00,840
all of my techniques for the YouTube channel. So I'm not really worried about the podcast,

189
00:21:00,840 --> 00:21:07,720
but the early like the first three YouTube videos were really trash. And then once I

190
00:21:07,720 --> 00:21:12,080
made the mediocrity is not your role model, that was like the first video that I actually

191
00:21:12,080 --> 00:21:16,560
spent like a decent amount of time on I spent 15 hours on that one. And then ever since

192
00:21:16,560 --> 00:21:22,240
then I've spent more than 15 hours on every single one. So that's like the story. And

193
00:21:22,240 --> 00:21:29,680
it was all because I don't know. But there was something I wanted to bring this all connected

194
00:21:29,680 --> 00:21:36,040
to. I don't know that I went on a huge tangent. I just wanted to say all of the entrepreneurial

195
00:21:36,040 --> 00:21:42,680
endeavors that I went on and how I didn't actually realize that I was an entrepreneur

196
00:21:42,680 --> 00:21:49,560
all my life and do like pondering my childhood has been very valuable for me because I'm

197
00:21:49,560 --> 00:21:56,360
getting way more confidence over myself because I always thought that I was wasting my life

198
00:21:56,360 --> 00:22:05,280
until like sophomore year. I was thought that my entire 15 years, the beginning, the first

199
00:22:05,280 --> 00:22:10,400
15 years of my life, I always thought it was just a waste. And if you think that way, then

200
00:22:10,400 --> 00:22:16,360
that is a huge confidence destroyer, because then you only have three years of experience

201
00:22:16,360 --> 00:22:23,520
while everyone else has their age like 1825, 50 years of experience, while I only had three

202
00:22:23,520 --> 00:22:28,360
years of experience. But now pondering my childhood and finding all the value behind

203
00:22:28,360 --> 00:22:33,640
my childhood, like what I just went through today about my entrepreneurial journeys is

204
00:22:33,640 --> 00:22:39,280
an extreme confidence boost because now I reclaim all of those 15 years that I lost

205
00:22:39,280 --> 00:23:05,280
because I decided that I was wasting my life even though I wasn't really wasting my life.