Transcript
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Seven months ago when I started really researching business and really learning about all kinds
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of things business related, like reading a lot of books, watching lots of videos, doing
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all kinds of things.
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I started reading the first business book that I, like the real first business book that
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I've ever read that gave me a lot of strategies and tactics around business was a book called
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dot com secrets.
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That is an amazing book and I kind of forgot over the course of seven months I had a desire
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to reread it a couple months ago during the school year but it just kind of got pushed
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off to the wayside.
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So I'm thinking to myself, why not?
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Well the answer is pretty obvious because I've got other priorities.
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I've got storytelling that I'm studying.
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I've got YouTube channel stuff.
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I just can't really focus on all the things at once.
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Or can I?
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So yesterday I realized that I never even made my attractive character.
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I don't even know who my dream customer is.
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Yes I know a general thing.
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Like I told myself my dream customer is me, younger me like one year ago or two years ago
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but I didn't really know.
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I did know what I was like subconsciously but I wasn't really conscious of what I was
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like.
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I wasn't really conscious of my dream character or my dream customer, my dream audience, my
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dream viewer.
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I didn't really know who I was targeting inside and out.
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And I realized that that's probably why I'm struggling so hard to make this course.
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Right now over the past couple of weeks I realized that I need the next step on growth
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for my channel and my business is to make a course and offer a service.
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Because I've been leaning back and forth.
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I've been trying many, I've been thinking about different things and going for different
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things over the course of the past couple of weeks.
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And it's because I've seen lots of different videos on yes you should do a course, no you
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shouldn't do a course you should hold off until you build your channel.
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Yes you should offer coaching, you should learn how to coach better and then that will
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give you more ideas.
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Like I've been trying lots of different things.
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Well I haven't been trying different things but I've been like right now I'm just in the
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idea phase.
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I'm just trying to think of where do I want to take this?
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Where do I want to take the channel?
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And I'm in, I'm okay so right now I'm focusing on a course and I'm trying to think well what
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can I, what can I offer?
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What am I offering?
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What is my super power?
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What makes me qualified to help someone?
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What do I have that I could help other people do?
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I'm asking myself all these questions and I realized that I knew what I had but I didn't
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know what my customer was.
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I didn't know who my customer was, what they looked like, what their hobbies were, what
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their desires and dreams and ambitions and goals were.
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So it made it a lot more difficult and so I really sat down and thought to myself well
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what do I want myself to be?
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Like what, okay so what do I want to teach?
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What do I have that other people don't have?
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Well I really went all in on the self improvement thing.
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I'm like all in.
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I completely stripped my entire bedroom.
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I sleep on the floor.
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I am like, I don't have any social media, personal social media.
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I have YouTube channel obviously but I don't really use, I don't really waste my time anymore.
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I went all in and so I'm thinking myself I went full time on self improvement.
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That's what I have to offer and I actually started waking up 30 minutes earlier so I
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can start brainstorming and I just sit down in those first 30 minutes of the day.
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Well actually first 30 minutes after I shower and I just sit down and start writing in my
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notebook and I just try and think like what can I do?
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What do I want to do?
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Like what is this course going to look like?
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And I've been researching how to make a course and one of the things I learned was you've
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got to figure out where your customer is, where their zero is at and where their hero
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is at.
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So right now like me, I'm the hero.
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Like or not me but the customer is a hero but the goal is to get them to where I'm at
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all in on self improvement.
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So where my current life is like the representation of the hero and then the zero is I was thinking
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myself what is my zero?
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Where do I want my customer to be at when they start this?
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And I thought oh beginning of junior year so pretty much a little over a year ago.
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I remember that I was kind of like on the fence for self improvement.
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I was on self improvement.
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I had been improving myself but I wasn't really making much drastic changes.
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I wasn't really going all in.
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I was just kind of coasting along improving 1% every day but that's just coasting.
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1% every day is just not good enough.
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So I figure out that that's the zero stage.
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That's where I want my dream customer.
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But then I'm like I really don't understand my dream customer that much.
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Like what is what actually was going on in my mind one year ago?
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I don't really remember.
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And so that's what got me thinking.
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Well I need to I should be it.
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I should know myself inside and out during this time phase.
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I should know exactly what my thought process was, what I was insecure about, what I wanted
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to do, what I wanted to do that I didn't tell anyone about.
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I should know all of these things.
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I should know my dream customer inside and out.
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So I was sitting on the couch yesterday just eating food and like eating lunch and I was
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like I really don't know my dream customer.
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And I remember when I originally heard of the concept of the dream customer.
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It was in a book called dot com secrets.
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Like the book I mentioned in the beginning of this video.
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And so I just think to myself I gotta I gotta figure this out.
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I gotta write down my dream customer.
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So I went up to the attic and got that book.
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I pulled it out and I locked myself in my room for two hours and with nothing but a
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pen and a journal.
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And I literally just wrote down all my dream customer and I also brought the book with
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me so I could literally just answer all the questions that he was asking in that book for
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you.
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So it's like who is your dream customer?
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What are their goals, dreams, aspirations?
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What do they look like?
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Like all these things.
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And after two hours I filled up like probably four entire pages of a notebook of my notebook.
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And I have like I know my dream customer inside and out now and I feel so much more confident
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moving forward on my YouTube channel because now I actually have like I know exactly what
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to consult when I have a question on how to move forward.
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Like let's say I want to do this video or that video.
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Will I ask what would my dream customer do?
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Like what would my dream customer want to watch?
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Well, this video.
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So that's how after seven months I read that book seven months ago and I didn't take action
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on the first most important chapter.
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Like the first, I think it was the second chapter, but it was the first actionable step and the
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most important actionable step in that book.
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And I didn't take action until seven months later.