Practice #51 - Editing Is OVER

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So a couple days ago, I was sitting on my couch reading my book and then there was an

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exercise.

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It was a book on storytelling, so there was an exercise.

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It was like, there was one particular question in the exercise.

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It said, who is your audience?

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It asked like, who are you going to tell the story to?

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I was like, oh, well, I'm going to tell the story to my YouTube audience.

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Well, who is that?

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My younger self?

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And that's all I've, that's the only answer I've given myself for the past couple months.

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I first learned about like your dream customer seven months ago when I read a book called

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Dotcom Secrets.

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I believe that was the first time.

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Could have been earlier.

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I don't know.

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But I first learned about that, that concept seven months ago.

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And I knew that you had to get specific, like extremely specific.

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Because there was an example in that book.

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There was one entrepreneur.

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He literally wrote like four paragraphs full of details on his dream customer.

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Like his one person he is targeting when he is making all of his offers, all of his content,

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all of his leads, all of his everything, like not leads.

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That doesn't make sense.

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But offers, content, ads, everything.

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He's thinking about that one person.

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So I'm sitting on my couch reading this book.

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And I'm like, I don't even know who my dream customer is.

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I'm making YouTube videos and I don't even know why they're not doing good.

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One of my videos hit 1000 views.

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Only one of them has gone more than 1000 views.

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Which I was really happy when that happened.

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But then the next video hit like, got like 50 views when I checked after a week.

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And then the next video after that got right now it has like 100 views.

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So I'm asking myself like, how are these doing bad?

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Why are these doing bad?

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Well, the first step to figuring out that is knowing who my audience is.

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Like who are you?

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Who am I targeting when I'm actually doing this?

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And so I was like, okay, I got to figure this out.

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So I literally right then and there I got up and went up to my attic and pulled out the

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book.com secrets.

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The book that I learned about that concept, the dream customer.

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And so I went up there, grabbed it, and I locked myself in my room for two and a half

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hours with nothing but that book, a pen, and a notebook.

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And I literally just wrote so many notes on who my dream customer.

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Now I know exactly who my dream customer is.

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But I already talked about that on this channel.

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That's all context for what I'm about to say next.

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That's how I knew right after I did that, I spent another half hour copying it over to

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one sheet of paper.

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And then I went down to the basement and onto my computer onto chat GBT and literally told

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the AI all the context.

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And then I wrote in all of the stats and all the description for my dream customer.

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My dream customer's name is John, by the way.

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And there's a story behind that, why it chose John.

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But that's a story for another day.

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And so I look, I pull it up and I'm writing all these descriptions for John, my dream

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customer.

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And I create the perfect image for him.

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I get chat GBT to make the perfect image.

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And then I quickly print it out.

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And now I have a sheet, one sheet of paper with all of my notes on it, literally took

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me two and a half hours to come up with all this stuff and write it all down.

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So it's full to the brim.

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And then another sheet of paper of a picture of the dream customer.

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And then you know what I did?

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I got some tape and I taped it up to my wall.

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And if you have been, if you've seen some of my videos on YouTube, you know that my

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room is extremely minimal.

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And I do not want anything in my room that's not absolutely essential.

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For example, literally all I have in my room is a bed, which is not a normal bed.

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It's literally a mat.

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I sleep on the floor.

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It's a tiny mat.

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It's like sleeping on a yoga mat, but less comfortable.

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And then the other things I have is like a fan, a journal and a pen.

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And so if you like, you can tell how important this is because I'm taping it to my wall.

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I taped the description of my dream character and the, the picture onto my wall.

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That's how important it is to me.

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Like, I do not want to have any items in my room that are not absolutely essential.

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And this I put into my room.

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And I like was going to put it into my room before I even read dot com secrets again.

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I forgot that in that book, Russell Brunson actually did the same, but I was going to

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do the same anyways, even though he didn't like say, I was just like, okay, once I do

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this, I'm going to put it up on the wall.

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And I've noticed that there's like this subconscious factor.

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Like I am whenever I see it, I put it up on the wall.

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So it's facing my bed.

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So and then it's right next to my light switch.

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So every single time I walk into the room, it's like a habit to look over and look at

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the picture.

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And that's always reminding me of who, who I'm serving, who my dream customer is.

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So I do all this.

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And what's the conclusion I came to?

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Well, I haven't even been serving my dream customer.

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I've been making videos for somebody else.

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All of my videos on my YouTube channel, every single one has been crafted for a different

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person.

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The ideas were for my dream customer, but the execution was for a different person.

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Now let me explain.

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My dream customer is someone who is on self improvement.

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It's basically me, junior year.

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I was really, I was able to watch videos that were long, just like this, this video.

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I was able to just sit there and watch this video without losing concentration.

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And those are the types of videos I preferred because I knew that the highly dopamine, highly

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saturated, high editing videos were not very good for you.

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And you probably didn't get as much out of them either.

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And so that's why I preferred these types of videos.

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I wasn't making these types of videos.

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I was making these types of videos, but then I would go and spend 20 hours editing it,

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creating it extremely, like highly saturated, highly edited, all this stuff.

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And so it was a combination of many different things that led me to think this, but that's

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the main reason.

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I'm not even creating the videos for my dream customer.

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So that's why the next video I'm posting is not going to be edited.

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It's going to be edited, but it's not going to be like highly edited.

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So the process I would go through before was I would record and then I would go through

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and remove all of the times when I was breathing, all of the silences, literally everything.

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Every time there was, I would look at the audio and every time there was a, like, a brief

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moment of silence, I would remove it.

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Not anymore.

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I'm not doing that anymore.

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What I did this morning was, even this morning, what I did was more than I'm going to do next

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time because what I'm doing now is I record in the zone, which was an issue before because

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before I would sit there and record and I would sound really dumb.

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If you heard the raw takes, I would be like, so today, so today, so today in this video,

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in this video, like I would literally just repeat over and over and over again until

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I got the perfect phrase.

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That's not good because then I wasn't in the zone.

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So I told myself, I'm not editing this.

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So whatever is is.

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And so this morning I did edit a little bit just because this was a very good topic and

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I wanted it to get as many people as possible.

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So I cut out a brief moment in the beginning when I was just blank-minded.

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And in the beginning, it took me probably like two or three minutes to get into the zone.

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So like the first three minutes was me just like kind of stuttering a lot.

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But then once I got into the zone, it was a good video and it was like a 30 minute video.

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And my editing was literally just me putting a picture, excuse me, it was just me putting

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a picture up of like a book that I mentioned and then like a picture of my journal or something

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like that.

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It was very minimal editing.

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And if you notice right now, I'm walking around a lot in the picture, in the video.

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And this is because I noticed that a lot of or one of the things I learned from Mr. Beast

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when I was watching YouTube videos was he said to make sure that not make sure that

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in the podcast style videos, kind of like what I'm doing right now, make sure that 10

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seconds passes and then the frame switches.

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So you zoom in or you like zoom out or you do something.

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Make sure that the frame switches for every like 10 seconds or so.

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And it helps if you have another camera, which I was going to try and do set up my phone

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for a camera right there, like just have a side angle.

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But I was in the zone and I didn't want to waste time because I just got done with my

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morning walk.

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So I didn't want to waste time like trying to figure out how to set up the phone.

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So that is the next video that I'm posting and it's posting on Monday.

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Instead of Friday.

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So it's going to be called Hamza's flawed self improvement concept.

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And I actually think that it's going to be one of my best videos.

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Well, it is my best video that I've ever recorded.

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So I hope that it performs the best, which I think it will.