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Feb. 11, 2024
Practice #53 - Storytelling is King
I am going ALL IN on Storytelling.
Transcript
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I've been struggling to get any views for the past eight months.
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I started my YouTube channel, I think, seven months ago.
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I haven't gotten any video above 2,000 views.
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Seven months of posting regularly.
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Seven months of practice, regular practice, and I still haven't seen any results.
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I've been studying so much over the past couple months, but I wasn't really intentional about
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getting better on YouTube until two months ago.
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These past two months, I've been honing in and practicing and studying about YouTube.
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I've been watching lots of different videos.
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One video that I saw Hamza talk about, he basically said that when he and his editor,
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Sam, were basically brainstorming, what made him great?
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What was his strong qualities?
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Hamza thought, oh, it was his leadership, his great... I don't remember all the things
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he listed, but he... Hamza thought it was leadership or his improvement or whatever.
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But Sam was very adamant that it was actually his storytelling.
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That was just one instance.
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That was one time where I was like, oh, storytelling.
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I was familiar that storytelling was a very important thing because I read a book, the
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book that actually got me to start down this journey of content creation.
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The book that got me to create my podcast was called Expert Secrets by Russell Brunson.
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While I was reading that book, I was hanging out with my friend every day at the park.
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We were both into business and entrepreneurship, and we were both reading that book.
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I was like, dude, we got to start reading or we got to start practicing our storytelling
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because storytelling is extremely crucial.
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It's extremely important.
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I just realized that my pants are the same color as the wall.
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That could look weird if someone edited it.
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Over the summer, I started realizing that storytelling was important.
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I was conscious, and I was intentionally practicing it a little bit more and more.
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Back in those days, I was doing one hour of practice every single day of podcasting.
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I would literally just sit down in my basement, pick up the microphone, and literally just
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speak for an hour straight.
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Fast forward, I started realizing that YouTube was very important.
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I went down the whole rabbit hole of thinking, oh, if I can make my editing the best possible,
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then that's what is going to make my videos great.
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That's what's going to make them pop off.
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Two months later, after learning how to edit, learning how to create thumbnails, no real
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results.
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I have 80 subscribers, and my best video is 1.5,000 views.
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Then I realized that my dream customer actually didn't want highly edited views.
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I went down that whole rabbit hole of thinking, oh, what is my dream customer want?
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All that.
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I came to the conclusion that I shouldn't be editing the videos.
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I should be just having raw videos just like this.
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Then I started reading a book called Power Personal Storytelling.
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This was actually before I came to that conclusion.
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I realized just how important storytelling was.
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I started to realize just how important storytelling was because the reason that prompted me to
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read that book, Power Personal Storytelling, was because I realized that YouTubers are
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just great storytellers.
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The difference between me and a successful YouTuber is they're better at storytelling.
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Their videos are more captivating because they tell a story.
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I'm going down this rabbit hole.
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I realize that it's all about storytelling.
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All about storytelling.
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I start like habits, practicing my storytelling every day, figuring out stories every day,
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and all that stuff.
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I finally get to the point where yesterday I went and hung out with my friend and my
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other friend.
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One of them is my mentor.
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My friend, he has got a YouTube channel just like me.
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We're growing.
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My other friend, he has a YouTube channel as well.
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He's got 50,000 subscribers and I've got 50 subscribers.
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He's my mentor.
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He's teaching me a lot of stuff.
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I'm at the park with him, just hanging out, talking, strategizing, and master-mining.
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I'm not sure if it was really meant to make me think or meant for me, which I'm sure it
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was meant for me.
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My mentor basically just said, you got to figure out what makes me different.
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What makes me different?
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Because he was talking about how there's hundreds of hams of clones.
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You've seen it all over the place.
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All these people, which I don't really think hams of clone is the right thing.
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I think that they were just starting their channels and they were influenced by hams
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of.
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That really made me think.
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I am in a sea full of a bunch of people who are struggling for their existence.
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I went back home and the next morning, I literally just researched all my competitors.
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I found a bunch of people I have never seen before and they were all doing the same exact
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things that I was.
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Or at least they were doing something similar.
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That leads me to question what makes me different.
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After that, I started a spreadsheet.
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I created a Google Docs and I literally just listed all of my competitors, all their channels,
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all their top videos.
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Then I found one guy in particular, Hoff, H-O-F-F.
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He's got like 3,000 subscribers, a bunch of videos, but one of them, all of his videos
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got hundreds of views, but one of them got 167,000 views.
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That guy, when I found his channel, I saw his most popular video.
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First of all, I really liked the video.
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When I first saw it, I was captivated.
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I was like, whoa, how am I drawn into this?
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He literally had the worst camera quality.
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It didn't even span the whole.
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It was in portrait mode, so it didn't even span the whole thing.
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He had two black strips along both edges of the video.
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His thumbnail was absolutely awful.
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It was literally just a picture of him with terrible camera quality and two black strips
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in portrait mode.
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I was like, how did this guy get 167,000 views?
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It was no accident.
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That just doesn't happen.
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You know, ask me how.
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I know that doesn't happen because I posted 100 podcast episodes, zero views.
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Then I've also seen, I studied his channel.
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I was literally trying to figure out how come he got 160,000 views on this video, but his
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very next video only got 2,000 views.
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Then the next video after that got 800 views.
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I literally just, this morning, I was literally just rewatching that video and then watching
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his other videos.
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Then I was like, once I got stumped, I browsed YouTube because right now I'm training my,
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there's a whole, okay, I'm going to go on a little side tangent, but over the summer,
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I would stop watching YouTube, but every once in a while I would allow myself to peek at
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the homepage and then it would always change my life because the algorithm knows exactly
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what I need to see.
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I decided that YouTube was terrible.
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It was bad.
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I cut out YouTube completely.
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Then just the other week, I started watching it again because my mentor sent me a video
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saying why you should watch it.
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I agreed.
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Then just yesterday when I went to the park, I talked to my friend and I literally said
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that the YouTube algorithm is literally the most powerful tool in the history of mankind.
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That thing, if you remember back in summer, we would only look at it every once a week
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or maybe once a month or once every other day.
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I don't know, but we would just look at it and in that one homepage, it would give us
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the exact answers and the exact things that we needed.
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It's stupid not to utilize this amazing tool.
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It's literally the most powerful tool ever created in mankind.
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I'm not even exaggerating.
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Now I'm starting to actually train my YouTube algorithm to give me the things that I need.
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That's why as I'm studying Hoff, I'm studying his most popular video.
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Once I get stumped, I'm writing all this stuff down in a Google Docs and I get stumped.
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I'm like, how is this video better than this one?
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Then I go onto YouTube and I look at the feed and it gives me a bunch of storytelling videos
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and a bunch of videos.
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I watch it because I'm training it to teach me how to be a YouTuber.
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I watch the videos and I probably watch four videos.
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I go watch a video, take notes, and then I go back to the Hoff video and I take more
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notes and then I basically apply what I learned from that video by watching the Hoff video.
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Then I go back and forth.
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It takes probably like three hours of this.
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I go back and forth and I come up with a lot of different notes.
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What I came to the conclusion was he just had a great story to tell.
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He had 170,000 views.
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The camera quality was terrible, so there's no excuse for camera quality.
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That's why I'm not going to worry about my monitor.
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He literally just sat in his bedroom, so the environment doesn't really matter.
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That's why I don't care about showing the ceiling and all these lights.
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Then I did notice that he was dressed fairly well.
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He looked good in the video.
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He had good, his hair was done well, and then he was wearing a nice sweatshirt that fit
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well on him and looked good on him.
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Those things were good.
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Then I was like, he was doing a lot of this stuff in his other bad video.
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What's the difference?
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I haven't yet come to the conclusion, but there's one theory.
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It's either the video was very, the idea was good.
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Maybe that is why.
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Then there's another reason.
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The actual execution of the video, of his best one, he literally said, two weeks ago,
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I was in a rut.
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He was like, two weeks ago, I was in a rut.
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He leaned in, and he literally, within the first three seconds, he revealed the actual
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purpose of the video.
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Then he stepped back for a little bit and said, a rut is basically where you don't do the
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things you should be doing.
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He went on and straight away, within 10 seconds, he started telling a story.
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He started telling a story right from the beginning by saying three weeks ago I was
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in a rut, but he actually started the story within nine seconds.
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He also, his story was told very well.
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It had surprise.
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He basically said, I was laying in my bed, scrolling mindlessly on TikTok, and then I
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decided to sit on the floor.
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Sounds strange, right?
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I started to sit on the floor.
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Now I'm still scrolling through TikTok, but at least I changed my environment.
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I noticed the whole time, he was narrating very well.
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He was giving his inner monologue.
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He was basically making the story very relatable by narrating his inner monologue that everyone
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experiences, all of the negative emotions, negative sayings that their minds are telling
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them to do.
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I realized that he was narrating his inner monologue very well.
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It was a very relatable story.
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Then the whole story had two journeys, which is perfect because I've heard of the journey
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of transformation and the journey of accomplishment many times in many different books and many
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different YouTube videos.
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He had two journeys, the journey from point A to B, which was from his bed, onto his computer
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to start working.
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The journey of transformation, the emotional journey, was him, his inner monologue, what
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was going on in his mind, how he grew, and he literally just stared at a wall for 30
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minutes, and then stared at a blank document for five minutes.
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This is the journey of transformation.
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He was just telling him, he was narrating every step of the way, which I really think
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captivated me.
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The way he was telling the story also really worked out very well.
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He was saying he would just start changing tones a lot.
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Then he would be like, sounds strange, right?
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He would give narrations.
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This channel, even though it's like 3,000 subscribers, I have this thing where I like
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to study the end product.
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Why study a channel with 3,000 subscribers when you can study Mr. Beast with 300 million
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subscribers?
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Because it's a lot more applicable.
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I realized that there's no point in me studying Mr. Beast's videos because I don't have the
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budget, so I can't do nearly as much stuff as he is, and he's in a completely different
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niche.
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He's entertaining people, and he has the fast-paced videos.
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That's not the type of videos I want to create.
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Those are the types of videos I was creating, which didn't do well because I was creating
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those for the wrong person.
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I realized that my dream customer did not want to see those videos.
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He wanted to see the long-form storytelling videos.
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The conclusion I came to amongst all of this was I could have studied Hoff.
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Hoff, his channel is literally the best study material for me that I've found so far because
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he has a channel just like mine, where he had a bunch of videos.
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They didn't really perform that well, like less than 1,000 views, and then all of a sudden
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he blew up and he got 167,000 views in one video, and then he fell off.
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He had one video that was perfectly crafted, but then the rest of the videos were not.
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There's definitely a subtle difference that makes all of the difference in the video between
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the best one and all of his other ones.
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That's why studying Hoff is literally the best study material for me at this moment.
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The conclusion that I came to amongst all of this stuff is the same exact conclusion
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I came to yesterday and the week before and the month before.
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Actually maybe not the month before, but same exact conclusion is go all in on storytelling
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and to wrap, like to go full circle to where I was talking about how my mentor said that
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I have to figure out how I'm different.
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How am I going to stand out from the crowd, from all the masses?
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I just become the best storyteller because I realized that another big difference between
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Hoff's best video, and I actually didn't check his other videos to see if he did not do this,
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but in Hoff's best video he said he only told a story.
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He basically, his time stamps went like this.
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Story, moral of the story.
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So the first 80% of the video was him telling a story and then the last 20% was just the
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moral of the story and he did not tell the viewer what to do.
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He did not say sit at a wall, sit in front of a wall and stare at a wall.
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Even though the video was literally the purpose of the video was to get the viewer to stare
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at a wall.
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He didn't say that, yet he probably caused hundreds of people, thousands of people to
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sit and stare at a wall, even though he didn't tell anyone to do that.
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Why?
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It's because he influenced them because he told them a great story.
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In the past, I have heard thousands of stories that have influenced me weeks, days, or months
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later.
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Because you remember stories, you don't remember, or at least if you do remember someone telling
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you to do something, you are much less likely to do it because they did not influence you
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to do it.
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It's all about influencing someone to do it because you're not going to be able to, like,
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you have zero influence if you tell them.
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The way you influence is by saying a story because when you tell a story, you're basically
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holding up a mirror in front of someone and saying, oh, look, look how this relates to
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your life.
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Like, Hoff's video was so great because it was relatable.
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Like everyone watching that video has done this at one point in their life.
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They lay, they wake up in the morning and they're laying in bed and they reach for their phone
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and they're in the trap.
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They're just mindlessly scrolling.
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They are in the trap.
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And Hoff told that story.
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It was relatable.
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So he was holding up a mirror in front of them and then he continued the story and told
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them exactly what he did to solve it, his journey.
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He literally just sat on the floor and continued to scroll.
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That was the first step.
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And then he got rid of his phone and stared at a wall.
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That was the second step.
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And then he got up after 30 minutes because the boredom was so painful he needed to take
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action on his work.
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He basically tricked himself to go from highly saturated, highly dopamine watching TikTok
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to lower dopamine watching TikTok on the floor to even lower dopamine staring at a wall.
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Extreme boredom staring at a wall.
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And then because of this extreme boredom, now he had a desire to actually take action
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and start working.
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So the dopamine from the TikTok started going down and the desire to take action on his
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work started going up.
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And then it hit a tipping point and then it started getting so strong that he literally
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had to take action.
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That is what he had to do.
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He was so bored he just wanted to take action now.
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And so he did.
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So that's the influence.
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That's the whole story.
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So that's exactly what I'm practicing, influence and storytelling.
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I've been struggling to get any views for the past eight months.
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I started my YouTube channel, I think, seven months ago.
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I haven't gotten any video above 2,000 views.
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Seven months of posting regularly.
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Seven months of practice, regular practice, and I still haven't seen any results.
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I've been studying so much over the past couple months, but I wasn't really intentional about
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getting better on YouTube until two months ago.
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These past two months, I've been honing in and practicing and studying about YouTube.
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I've been watching lots of different videos.
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One video that I saw Hamza talk about, he basically said that when he and his editor,
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Sam, were basically brainstorming, what made him great?
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What was his strong qualities?
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Hamza thought, oh, it was his leadership, his great... I don't remember all the things
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he listed, but he... Hamza thought it was leadership or his improvement or whatever.
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But Sam was very adamant that it was actually his storytelling.
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That was just one instance.
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That was one time where I was like, oh, storytelling.
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I was familiar that storytelling was a very important thing because I read a book, the
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book that actually got me to start down this journey of content creation.
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The book that got me to create my podcast was called Expert Secrets by Russell Brunson.
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While I was reading that book, I was hanging out with my friend every day at the park.
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We were both into business and entrepreneurship, and we were both reading that book.
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I was like, dude, we got to start reading or we got to start practicing our storytelling
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because storytelling is extremely crucial.
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It's extremely important.
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I just realized that my pants are the same color as the wall.
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That could look weird if someone edited it.
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Over the summer, I started realizing that storytelling was important.
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I was conscious, and I was intentionally practicing it a little bit more and more.
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Back in those days, I was doing one hour of practice every single day of podcasting.
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I would literally just sit down in my basement, pick up the microphone, and literally just
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speak for an hour straight.
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Fast forward, I started realizing that YouTube was very important.
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I went down the whole rabbit hole of thinking, oh, if I can make my editing the best possible,
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then that's what is going to make my videos great.
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That's what's going to make them pop off.
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Two months later, after learning how to edit, learning how to create thumbnails, no real
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results.
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I have 80 subscribers, and my best video is 1.5,000 views.
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Then I realized that my dream customer actually didn't want highly edited views.
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I went down that whole rabbit hole of thinking, oh, what is my dream customer want?
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All that.
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I came to the conclusion that I shouldn't be editing the videos.
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I should be just having raw videos just like this.
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Then I started reading a book called Power Personal Storytelling.
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This was actually before I came to that conclusion.
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I realized just how important storytelling was.
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I started to realize just how important storytelling was because the reason that prompted me to
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read that book, Power Personal Storytelling, was because I realized that YouTubers are
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just great storytellers.
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The difference between me and a successful YouTuber is they're better at storytelling.
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Their videos are more captivating because they tell a story.
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I'm going down this rabbit hole.
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I realize that it's all about storytelling.
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All about storytelling.
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I start like habits, practicing my storytelling every day, figuring out stories every day,
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and all that stuff.
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I finally get to the point where yesterday I went and hung out with my friend and my
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other friend.
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One of them is my mentor.
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My friend, he has got a YouTube channel just like me.
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We're growing.
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My other friend, he has a YouTube channel as well.
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He's got 50,000 subscribers and I've got 50 subscribers.
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He's my mentor.
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He's teaching me a lot of stuff.
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I'm at the park with him, just hanging out, talking, strategizing, and master-mining.
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I'm not sure if it was really meant to make me think or meant for me, which I'm sure it
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was meant for me.
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My mentor basically just said, you got to figure out what makes me different.
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What makes me different?
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Because he was talking about how there's hundreds of hams of clones.
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You've seen it all over the place.
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All these people, which I don't really think hams of clone is the right thing.
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I think that they were just starting their channels and they were influenced by hams
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of.
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That really made me think.
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I am in a sea full of a bunch of people who are struggling for their existence.
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I went back home and the next morning, I literally just researched all my competitors.
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I found a bunch of people I have never seen before and they were all doing the same exact
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things that I was.
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Or at least they were doing something similar.
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That leads me to question what makes me different.
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After that, I started a spreadsheet.
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I created a Google Docs and I literally just listed all of my competitors, all their channels,
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all their top videos.
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Then I found one guy in particular, Hoff, H-O-F-F.
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He's got like 3,000 subscribers, a bunch of videos, but one of them, all of his videos
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got hundreds of views, but one of them got 167,000 views.
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That guy, when I found his channel, I saw his most popular video.
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First of all, I really liked the video.
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When I first saw it, I was captivated.
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I was like, whoa, how am I drawn into this?
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He literally had the worst camera quality.
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It didn't even span the whole.
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It was in portrait mode, so it didn't even span the whole thing.
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He had two black strips along both edges of the video.
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His thumbnail was absolutely awful.
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It was literally just a picture of him with terrible camera quality and two black strips
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in portrait mode.
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I was like, how did this guy get 167,000 views?
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It was no accident.
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That just doesn't happen.
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You know, ask me how.
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I know that doesn't happen because I posted 100 podcast episodes, zero views.
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Then I've also seen, I studied his channel.
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I was literally trying to figure out how come he got 160,000 views on this video, but his
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very next video only got 2,000 views.
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Then the next video after that got 800 views.
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I literally just, this morning, I was literally just rewatching that video and then watching
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his other videos.
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Then I was like, once I got stumped, I browsed YouTube because right now I'm training my,
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there's a whole, okay, I'm going to go on a little side tangent, but over the summer,
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I would stop watching YouTube, but every once in a while I would allow myself to peek at
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the homepage and then it would always change my life because the algorithm knows exactly
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what I need to see.
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I decided that YouTube was terrible.
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It was bad.
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I cut out YouTube completely.
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Then just the other week, I started watching it again because my mentor sent me a video
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saying why you should watch it.
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I agreed.
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Then just yesterday when I went to the park, I talked to my friend and I literally said
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that the YouTube algorithm is literally the most powerful tool in the history of mankind.
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That thing, if you remember back in summer, we would only look at it every once a week
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or maybe once a month or once every other day.
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I don't know, but we would just look at it and in that one homepage, it would give us
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the exact answers and the exact things that we needed.
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It's stupid not to utilize this amazing tool.
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It's literally the most powerful tool ever created in mankind.
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I'm not even exaggerating.
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Now I'm starting to actually train my YouTube algorithm to give me the things that I need.
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That's why as I'm studying Hoff, I'm studying his most popular video.
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Once I get stumped, I'm writing all this stuff down in a Google Docs and I get stumped.
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I'm like, how is this video better than this one?
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Then I go onto YouTube and I look at the feed and it gives me a bunch of storytelling videos
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and a bunch of videos.
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I watch it because I'm training it to teach me how to be a YouTuber.
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I watch the videos and I probably watch four videos.
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I go watch a video, take notes, and then I go back to the Hoff video and I take more
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notes and then I basically apply what I learned from that video by watching the Hoff video.
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Then I go back and forth.
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It takes probably like three hours of this.
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I go back and forth and I come up with a lot of different notes.
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What I came to the conclusion was he just had a great story to tell.
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He had 170,000 views.
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The camera quality was terrible, so there's no excuse for camera quality.
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That's why I'm not going to worry about my monitor.
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He literally just sat in his bedroom, so the environment doesn't really matter.
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That's why I don't care about showing the ceiling and all these lights.
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Then I did notice that he was dressed fairly well.
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He looked good in the video.
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He had good, his hair was done well, and then he was wearing a nice sweatshirt that fit
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well on him and looked good on him.
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Those things were good.
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Then I was like, he was doing a lot of this stuff in his other bad video.
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What's the difference?
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I haven't yet come to the conclusion, but there's one theory.
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It's either the video was very, the idea was good.
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Maybe that is why.
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Then there's another reason.
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The actual execution of the video, of his best one, he literally said, two weeks ago,
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I was in a rut.
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He was like, two weeks ago, I was in a rut.
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He leaned in, and he literally, within the first three seconds, he revealed the actual
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purpose of the video.
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Then he stepped back for a little bit and said, a rut is basically where you don't do the
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things you should be doing.
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He went on and straight away, within 10 seconds, he started telling a story.
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He started telling a story right from the beginning by saying three weeks ago I was
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in a rut, but he actually started the story within nine seconds.
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He also, his story was told very well.
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It had surprise.
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He basically said, I was laying in my bed, scrolling mindlessly on TikTok, and then I
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decided to sit on the floor.
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Sounds strange, right?
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I started to sit on the floor.
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Now I'm still scrolling through TikTok, but at least I changed my environment.
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I noticed the whole time, he was narrating very well.
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He was giving his inner monologue.
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He was basically making the story very relatable by narrating his inner monologue that everyone
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experiences, all of the negative emotions, negative sayings that their minds are telling
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them to do.
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I realized that he was narrating his inner monologue very well.
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It was a very relatable story.
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Then the whole story had two journeys, which is perfect because I've heard of the journey
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of transformation and the journey of accomplishment many times in many different books and many
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different YouTube videos.
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He had two journeys, the journey from point A to B, which was from his bed, onto his computer
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to start working.
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The journey of transformation, the emotional journey, was him, his inner monologue, what
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was going on in his mind, how he grew, and he literally just stared at a wall for 30
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minutes, and then stared at a blank document for five minutes.
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This is the journey of transformation.
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He was just telling him, he was narrating every step of the way, which I really think
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captivated me.
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The way he was telling the story also really worked out very well.
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He was saying he would just start changing tones a lot.
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Then he would be like, sounds strange, right?
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He would give narrations.
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This channel, even though it's like 3,000 subscribers, I have this thing where I like
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to study the end product.
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Why study a channel with 3,000 subscribers when you can study Mr. Beast with 300 million
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subscribers?
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Because it's a lot more applicable.
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I realized that there's no point in me studying Mr. Beast's videos because I don't have the
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budget, so I can't do nearly as much stuff as he is, and he's in a completely different
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niche.
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He's entertaining people, and he has the fast-paced videos.
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That's not the type of videos I want to create.
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Those are the types of videos I was creating, which didn't do well because I was creating
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those for the wrong person.
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I realized that my dream customer did not want to see those videos.
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He wanted to see the long-form storytelling videos.
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The conclusion I came to amongst all of this was I could have studied Hoff.
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Hoff, his channel is literally the best study material for me that I've found so far because
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he has a channel just like mine, where he had a bunch of videos.
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They didn't really perform that well, like less than 1,000 views, and then all of a sudden
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he blew up and he got 167,000 views in one video, and then he fell off.
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He had one video that was perfectly crafted, but then the rest of the videos were not.
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There's definitely a subtle difference that makes all of the difference in the video between
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the best one and all of his other ones.
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That's why studying Hoff is literally the best study material for me at this moment.
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The conclusion that I came to amongst all of this stuff is the same exact conclusion
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I came to yesterday and the week before and the month before.
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Actually maybe not the month before, but same exact conclusion is go all in on storytelling
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and to wrap, like to go full circle to where I was talking about how my mentor said that
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I have to figure out how I'm different.
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How am I going to stand out from the crowd, from all the masses?
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I just become the best storyteller because I realized that another big difference between
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Hoff's best video, and I actually didn't check his other videos to see if he did not do this,
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but in Hoff's best video he said he only told a story.
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He basically, his time stamps went like this.
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Story, moral of the story.
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So the first 80% of the video was him telling a story and then the last 20% was just the
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moral of the story and he did not tell the viewer what to do.
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He did not say sit at a wall, sit in front of a wall and stare at a wall.
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Even though the video was literally the purpose of the video was to get the viewer to stare
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at a wall.
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He didn't say that, yet he probably caused hundreds of people, thousands of people to
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sit and stare at a wall, even though he didn't tell anyone to do that.
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Why?
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It's because he influenced them because he told them a great story.
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In the past, I have heard thousands of stories that have influenced me weeks, days, or months
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later.
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Because you remember stories, you don't remember, or at least if you do remember someone telling
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you to do something, you are much less likely to do it because they did not influence you
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to do it.
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It's all about influencing someone to do it because you're not going to be able to, like,
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you have zero influence if you tell them.
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The way you influence is by saying a story because when you tell a story, you're basically
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holding up a mirror in front of someone and saying, oh, look, look how this relates to
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your life.
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Like, Hoff's video was so great because it was relatable.
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Like everyone watching that video has done this at one point in their life.
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They lay, they wake up in the morning and they're laying in bed and they reach for their phone
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and they're in the trap.
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They're just mindlessly scrolling.
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They are in the trap.
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And Hoff told that story.
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It was relatable.
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So he was holding up a mirror in front of them and then he continued the story and told
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them exactly what he did to solve it, his journey.
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He literally just sat on the floor and continued to scroll.
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That was the first step.
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And then he got rid of his phone and stared at a wall.
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That was the second step.
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And then he got up after 30 minutes because the boredom was so painful he needed to take
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action on his work.
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He basically tricked himself to go from highly saturated, highly dopamine watching TikTok
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to lower dopamine watching TikTok on the floor to even lower dopamine staring at a wall.
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Extreme boredom staring at a wall.
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And then because of this extreme boredom, now he had a desire to actually take action
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and start working.
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So the dopamine from the TikTok started going down and the desire to take action on his
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work started going up.
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And then it hit a tipping point and then it started getting so strong that he literally
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had to take action.
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That is what he had to do.
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He was so bored he just wanted to take action now.
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And so he did.
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So that's the influence.
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That's the whole story.
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So that's exactly what I'm practicing, influence and storytelling.
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